Custom lead magnets that actually convert.
Stop shipping generic gated PDFs. We build interactive calculators, quizzes, and analyzers — and distribute them to our 550K+ audience. You get a compounding SEO asset and a lead gen engine in one.
Why interactive
Interactive tools convert 5× better than gated PDFs.
HubSpot's Website Grader generated tens of millions of leads over a decade. Gated PDFs generate weak leads. The difference isn't content quality — it's that interactive tools give buyers immediate value.
Gated PDFs
2–5% conversion. Limited SEO. One-shot asset.
- • Buyers know what to expect → most bounce at form
- • Downloaded then forgotten, rarely shared
- • Doesn't rank on Google (PDFs lose authority)
- • One PDF = one lead per contact
Interactive tools
10–25% conversion. Compounding SEO. Reusable asset.
- • Immediate value (calculation, diagnosis, personalized output)
- • Shareable on social (results become content)
- • Ranks for high-intent queries ("ROI calculator for X")
- • Same tool generates leads year after year
Types we build
Four formats that consistently convert.
Calculators
ROI calculators, cost-saving tools, pricing estimators, benchmark comparisons. High-intent queries with clear outcome.
e.g. ROI calculator for marketing automation
Quizzes
Maturity assessments, product-fit quizzes, role diagnosis. Conversational path to qualified leads.
e.g. What's your B2B marketing maturity?
Analyzers
Tools that take user inputs, process them, and return a diagnostic report or personalized recommendation.
e.g. Website audit, security score, SEO analyzer
Gated AI tools
AI-powered generators, specialist agents, specific workflow assistants — positioned as free utility with lead capture.
e.g. Free SEO brief generator
How it works
From scope to 10,000 qualified leads in 90 days.
- 1Scope a tool with us (calculator, quiz, analyzer, assessment)
- 2Our team designs and builds it — typically 2–4 weeks
- 3Launch with distribution across Dupple newsletters and your own channels
- 4Leads flow to you; tool stays live as a compound SEO asset
What you get
Deliverables included.
FAQ
Questions about custom lead magnets.
How is a custom lead magnet priced?
Pricing is scoped by the tool's complexity: simple calculators and quizzes sit at the entry tier, while benchmark analyzers and AI-driven tools with custom logic move into mid-range. Contact us for a scoped quote based on functionality and data requirements.
What types of lead magnets do you build?
Calculators (ROI, cost-saving, benchmarking), quizzes (maturity assessments, product-fit), analyzers (take user inputs and generate diagnostic reports), and gated interactive tools. HubSpot's Website Grader is the canonical example — we build tools in that genre for B2B SaaS companies.
How long does it take to build a lead magnet?
Typical timeline: 2–4 weeks from scoping to launch. Simple calculators ship in 2 weeks; complex multi-step analyzers with AI or benchmark data take 3–5 weeks. We handle all of design, development, hosting, and lead capture integration.
Do I own the lead magnet after it's built?
Yes. The tool is yours, hosted on your domain (or ours if you prefer), and all leads go to your CRM. We build it, you own it permanently.
What's the difference between a lead magnet and a gated PDF?
Gated PDFs convert at 2–5% because buyers know what to expect. Interactive lead magnets convert at 10–25% because buyers get immediate value (a calculation, a diagnosis, a personalized recommendation). Lead magnets also work as SEO assets — tools rank on Google for high-intent queries that PDFs don't.
Can you distribute the lead magnet to your audience?
Yes. Every lead magnet we build comes with distribution across Dupple newsletters (550K+ subscribers) and promotion on Toolradar. Most clients see 5,000–20,000 uses in the first 90 days through our network alone.
What if my product is too complex for a simple calculator?
We scope the tool together. Complex products often need multi-step wizards or AI-driven analyzers — not simple calculators. We'll recommend the right format based on your buyer journey and what questions they're asking.
Ready to build a lead magnet that compounds?
Tell us your ICP, offer, and goals. We'll recommend a tool format and send a quote within 24–48 hours.