Sponsored webinars that deliver real leads.
We promote your webinar across multiple newsletter editions to our 550K+ audience. You get each registrant as a qualified lead, name, corporate email, company. Performance-priced so CPA is predictable.
550K+
Reach per edition
2-4
Newsletter editions
45-55%
Attendance rate
Why multi-edition
Multi-touch promotion drives 3-5× more registrants.
Single-issue webinar promotion is a waste. The best-performing sponsored webinars layer promotion across 2-4 sends, each emphasizing different value props. We run that multi-touch sequence for you.
Announcement send
Feature your webinar as the primary ad in an issue 2-3 weeks before the event.
Reminder send
Spotlight placement 5-7 days before with urgency framing and speaker details.
Last-call send
Final push 24-48 hours before with scarcity and replay availability.
Predictable CPA
Performance-priced, no surprises.
You pay a base promotion fee plus a per-registrant fee. If promotion drives 500 registrants, you pay base + (500 × per-registrant). Cost-per-lead is predictable before the webinar even runs, compare that to LinkedIn Webinar Ads (typically $40-$120 CPL with high variance) or content syndication (lower-quality leads at $80-$250 CPL).
Contact us for a quote based on your webinar topic and target volume.
What you get
Deliverables per sponsored webinar.
FAQ
Common questions.
How does sponsored webinar pricing work?
Performance-priced: a base promotion fee covers multi-edition newsletter promotion; on top of that, you pay a per-registrant fee for each qualified lead delivered. Cost-per-lead is predictable before the webinar runs. Contact us for a quote based on your topic and target volume.
What do I get with each registrant?
Full corporate contact: name, corporate email, company name. Delivered via CSV export or direct CRM sync (HubSpot, Salesforce, Marketo, Pardot). Leads are filtered for quality, no disposable email addresses, no duplicate registrations.
How does multi-edition promotion work?
Your webinar gets featured across multiple newsletter sends (typically 2-4 editions leading up to the event). This multi-touch approach drives 3-5× more registrants than single-issue promotion. We handle copy, design, and scheduling.
What webinar topics work best?
Educational, specific, and contrarian topics outperform generic thought leadership. 'How we reduced our AWS bill by 60%' beats 'Cloud cost optimization strategies.' Our audience responds to named practitioners sharing concrete frameworks, not vendor-speak.
Can you help with the webinar content itself?
We don't produce the webinar content (that's yours), but we advise on topic selection, speaker positioning, and promotional copy. We've run hundreds of sponsored webinars and know what drives registration.
What's the typical registration-to-attendance conversion rate?
Industry benchmark is 35-50% attendance. Our sponsored webinar registrants convert at 45-55% attendance on average because of the multi-edition warm-up. Leads you don't close live are still valuable for follow-up sequences.
Can I bundle a retargeting sequence after the webinar?
Yes. We offer a retargeting sequence add-on (3 emails over 5 days to attendees + registrants). This drives 30-60% more post-webinar conversions. See /advertise/retargeting-sequence for details.
Ready to sponsor a webinar?
Tell us your topic, target date, and target audience. We'll confirm availability and send a quote within 24-48 hours.