Retargeting that captures the 80% who click and don't convert.
Newsletter ads deliver one touch. B2B buyers need seven. A 3-email retargeting sequence to your clickers adds the follow-up touches that convert hesitating buyers, without new impressions or new budget.
Why retargeting moves the conversion number
30-60%
Lift on same primary ad
5 days
Sequence window
3 emails
Per sequence
3-7 touches
B2B conversion ceiling
5-day sequence
Three emails. Five days. Maximum conversion lift.
First follow-up
Sent within 24h of the original click. References their interest and reinforces the main value prop with a clear next step.
01New angle
A different hook, social proof, case study, or specific use case. Catches buyers who bounced on the first email.
02Last call
Urgency-framed final email. Limited availability, expiring offer, or a specific deadline. Converts the hesitant.
03Why it works
The 7-touch rule, applied to the highest-intent audience you have.
Most B2B buyers need 3-7 touches before converting. A newsletter ad is one touch. A clicker opted-in by clicking, they're the highest-intent audience you have. Adding 3 more touches within 5 days compounds attention when it matters most.
30-60% lift
On incremental conversions from the same primary placement.
High attention
Clickers already expressed interest; retargeting catches their consideration window.
Predictable
No new impressions needed, works from your existing ad's clicker list.
What you get
Deliverables per retargeting sequence.
FAQ
Common questions.
How is the retargeting sequence priced?
Custom-scoped based on your underlying campaign, list size, and sequence complexity. We price it as an add-on to your Primary Ad, Dedicated Send, or Sponsored Webinar. Contact us for a quote based on your specific campaign.
When does the retargeting sequence fire?
Day 1: first email within 24 hours of the original ad click. Day 3: follow-up with different angle. Day 5: last-call with urgency. Five-day window maximizes recency without fatiguing the list.
What kind of lift does retargeting produce?
Typical lift: 30-60% more conversions from the same primary placement. B2B buyers need 3-7 touches before converting; newsletter ads deliver 1 touch, the retargeting sequence adds 3 more within a high-attention window.
Can I use my own email infrastructure instead?
Yes, as an alternative. We can hand off the clicker list to your ESP (HubSpot, Marketo, Customer.io) for you to run the sequence natively. Most clients prefer we handle it end-to-end because we optimize cadence and deliverability.
Is this just for Primary Ads?
No. Retargeting sequences work as an add-on to Primary Ads, Dedicated Sends, Native Advertorials, and Sponsored Webinars. Anywhere we can capture clickers, we can follow up.
How do you measure retargeting sequence performance?
Incremental conversions attributed to the sequence (vs. post-click baseline from original ad). Full reporting on open rate, CTR per email, conversion lift, and cost-per-incremental-conversion. Transparent reporting, we show what would've converted anyway vs what the sequence added.
More options
Pair retargeting with one of these.
Retargeting only works if there is an underlying campaign driving clicks. These three are the most common primary surfaces it attaches to.
Primary Ad
Top-of-newsletter slot. The most common primary surface a retargeting sequence attaches to.
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Sponsored Webinar
Retargeting registrants who didn't attend or convert is one of the highest-ROI moves.
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Dedicated Send
Standalone send to the full list. Retargeting captures clickers who didn't convert immediately.
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Add retargeting to your next campaign.
Tell us about your upcoming ad or webinar, and we'll scope a retargeting sequence that adds 30-60% to your conversion.