Build a quiz that buyers actually finish and share.
Quiz lead magnets convert 40-60% at the result reveal, higher than any other gated format. Maturity assessments, archetype quizzes, fit diagnostics. We build yours and distribute it to our 550K+ audience.
Quiz types
Four quiz formats we build.
Maturity Assessment
Buyer answers 8-12 questions about their current practice. Quiz returns a maturity tier (beginner → expert) with specific next-step recommendations per tier.
Example: 'How mature is your B2B demand gen function?'
Archetype Quiz
Buyer answers 10-15 personality-style questions. Quiz returns a named archetype (Challenger / Strategist / Builder etc) with tailored content and product recommendations.
Example: 'What's your go-to-market archetype?'
Fit / Plan Selector
Buyer answers 5-8 questions about their use case and scale. Quiz returns a recommended plan or product with reasoning.
Example: 'Which plan is right for your team?'
Diagnostic Quiz
Buyer answers 6-10 questions about symptoms of a problem. Quiz returns a diagnosis (what's likely wrong) and prescriptive next steps.
Example: 'Why is your SaaS trial conversion stuck?'
Why quizzes win
The numbers vs other formats.
60-80%
Quiz completion rate
Compared to 20-30% for multi-page forms.
40-60%
Opt-in at result reveal
Buyers want their personalized result.
3-5×
Social shares vs PDFs
Identity-based results get shared on LinkedIn.
What you get
Per quiz build.
FAQ
Quiz lead magnet questions.
What's a quiz lead magnet?
A short multi-step assessment that takes a buyer through 5-15 questions and returns a diagnosis, archetype, or personalized recommendation. Think 'What's your marketing maturity?' or 'Which plan is right for your team?', interactive, conversational, high-conversion.
Why do quiz lead magnets convert so well?
Buyers treat quizzes as entertainment + diagnosis, not as gated content. Completion rates are 60-80% (vs 20-30% for multi-page forms), and opt-in rates at the result reveal are 40-60%. The framing, 'answer questions, get personalized insight', lowers resistance.
What quiz types do you build?
Maturity assessments (how mature is your X function), archetype quizzes (what buyer persona are you), fit quizzes (which plan / product / tier fits), and diagnostic quizzes (what's wrong with your funnel, stack, approach). We scope based on your buyer journey.
How do results get personalized?
We use branching logic to build result archetypes. A maturity quiz might have 4 result tiers (beginner, intermediate, advanced, expert) with different recommendations per tier. An archetype quiz might have 5-8 personas with tailored next steps. Personalization drives the shareability.
Are quizzes shareable?
Yes, much more than calculators or PDFs. Quiz results are identity-based ('I'm a Challenger archetype!'), which makes them social-media-friendly. Buyers often share results on LinkedIn, which drives organic reach.
How long to build a quiz lead magnet?
2-3 weeks typical. Longer if the scoring logic is complex (e.g., multi-dimensional persona assignment) or if you want backend integration with CRM workflows.
Build a quiz that buyers want to finish.
Tell us the buyer persona you want to diagnose or recommend to. We'll scope a quiz that converts 40%+ at the result reveal.