B2B demand generation agency
Full-funnel demand generation — paid, organic, owned media, and events — managed as one integrated system instead of isolated channels.
Most demand gen agencies optimize one channel at a time. We run demand gen holistically: paid campaigns, content, newsletter placements, Reddit presence, and attribution — all tuned to your pipeline goals. One team, one strategy, one dashboard.
Ideal for
When this service is right for you.
What you get
Scope of the engagement.
How we work
Our phased approach.
- 1Kickoff: pipeline diagnostic + ICP definition + channel fit analysis
- 2Build: instrument attribution, launch integrated campaigns, establish baselines
- 3Optimize: weekly channel rebalancing, monthly strategy shifts
- 4Scale: budget allocation across winning channels, kill losing ones
FAQ
Questions about Demand Gen.
How does your demand gen differ from Refine Labs or Mutiny?
Refine Labs is famous for content-led demand gen; Mutiny for website personalization. We combine both with owned media distribution — our Dupple newsletters give clients channels nobody else can offer. We're pragmatic, not ideological: we'll use paid when paid works, content when content works.
Do you handle attribution?
Yes. We set up multi-touch attribution at kickoff (typically via HubSpot, Salesforce, or purpose-built tools like Dreamdata/Heap). Every campaign has measurable pipeline contribution. No vanity metrics.
Can you take over our existing paid accounts?
Yes. We onboard existing Google Ads, LinkedIn Ads, and other accounts, preserving learning history where possible. First 30 days = audit + gradual optimization, not a rip-and-replace.
What channels do you manage?
Paid search, paid social (LinkedIn, Meta, Reddit), newsletter advertising, podcast sponsorships, content syndication, SEO, ABM. We don't manage influencer campaigns, affiliate networks, or consumer channels.
What's a typical demand gen engagement?
12-month minimum retainer. Demand gen is a compounding discipline — agencies delivering results in 90 days are usually cutting corners. Our first 3 months are diagnostic and setup; months 4–12 are where the compounding happens.
Ready to talk about demand gen?
Tell us about your company and goals. We'll share a proposed scope for demand gen — or honestly tell you if you should work with someone else.
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