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Monthly retainer · custom

B2B SaaS SEO agency

Full-stack B2B SaaS SEO — technical, on-page, content, and authority building — with our 550K+ newsletter network plugged in as distribution + link-building engine.

Most SaaS SEO agencies do technical audits and content production. We do both, plus authority building through our Dupple newsletter network — which gives our clients dofollow placements competitors can't match. Full-stack SEO with built-in distribution.

Ideal for

When this service is right for you.

B2B SaaS companies ready to invest in 12+ month SEO compounding
Brands in competitive categories (CRM, analytics, observability, fintech)
Teams that have plateaued on organic traffic and need a structural reset
Companies launching in a new market or category

What you get

Scope of the engagement.

Technical SEO audit and implementation (Core Web Vitals, schema, crawlability)
Keyword strategy mapped to your buyer journey
Content calendar + production (via our content team)
Dofollow backlink placements across Dupple network + Toolradar
Monthly reporting on rankings, traffic, pipeline attribution
Quarterly strategic reviews and roadmap updates

How we work

Our phased approach.

  1. 1
    Month 1: Deep audit — technical, content, competitor, keyword
  2. 2
    Month 2–3: Foundation fixes + content strategy + first placements
  3. 3
    Month 4–6: Content velocity + authority building + ranking wins
  4. 4
    Month 7+: Compound growth, optimization, category expansion

FAQ

Questions about SEO.

How is your SEO agency different from Directive or Kalungi?

We own media (Dupple newsletters) and a directory (Toolradar). Other SaaS SEO agencies buy backlinks from third parties. We place them on our own high-authority domains — faster, cheaper per link, and with distribution bundled in. Plus, our content team are ex-operators, not content writers — they write like your buyers think.

How long until SEO shows results?

Technical fixes produce 2–8 week lifts. Content rankings start showing in month 3–4. Category-level authority takes 9–18 months. We set expectations by stage and keep monthly reporting honest — including months where progress is slow.

Do you work on a retainer or project basis?

Monthly retainer is standard. SEO is a compounding channel — one-off projects rarely produce meaningful results. We scope retainer size based on the content velocity and link-building volume your category needs.

Can you work alongside our in-house SEO team?

Yes, commonly. We often complement in-house teams by providing content velocity they can't match, backlink placements they can't buy elsewhere, and external strategic perspective. We share tools, access, and reporting transparently.

What verticals do you specialize in?

B2B SaaS broadly, with depth in dev tools, AI, cybersecurity, fintech, and martech. If your buyers read tech newsletters or search for tools, we're fit. We turn down enterprise consumer SaaS and non-tech verticals.

Ready to talk about seo?

Tell us about your company and goals. We'll share a proposed scope for seo — or honestly tell you if you should work with someone else.

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