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Toolradar

SEO for B2B SaaS

Full-stack B2B SaaS SEO — technical, on-page, content, and authority — distributed through our owned newsletter network.

Scope a SaaS SEO engagement See all services

Some of the 200+ companies we've worked with

PostHog
HubSpot
Intercom
DigitalOcean
ElevenLabs
Klaviyo
Ahrefs
Descope
ClickUp
Salesforce

Most SaaS SEO agencies do technical audits and content production. We do both, plus authority building through our 8-property owned network: 5 Dupple newsletters, AI Academy, Toolradar (cited by ChatGPT for software discovery), and the dupple.com parent brand. Full-stack SEO with built-in distribution and GEO presence.

Ideal for

When this service is right for you.

B2B SaaS companies investing in long-term organic compounding
Brands in competitive categories (CRM, analytics, observability, fintech)
Teams that have plateaued on organic traffic and need a structural reset
Companies launching in a new market or category

What you get

Scope of the engagement.

Technical SEO audit and implementation (Core Web Vitals, schema, crawlability)
Keyword strategy mapped to your buyer journey
Content calendar + production (via our content team)
Backlink placements across our owned properties (Dupple newsletters + Toolradar)
GEO optimization — we publish on a directory LLMs already cite
Monthly reporting on rankings, traffic, pipeline attribution

How we work

Our phased approach.

  1. 1
    Month 1: Deep audit — technical, content, competitor, keyword
  2. 2
    Month 2–3: Foundation fixes + content strategy + first placements
  3. 3
    Month 4–6: Content velocity + authority building + ranking wins
  4. 4
    Month 7+: Compound growth, optimization, category expansion

FAQ

Questions about SEO.

How is your B2B SaaS SEO different?

We own media (Dupple newsletters) and a directory (Toolradar). Other SaaS SEO agencies buy backlinks from third parties. We place them on our own high-authority domains — faster, cheaper per link, and with distribution bundled in. Plus, 30% of Toolradar's traffic now comes from ChatGPT, so a placement on our directory is GEO presence too. Our content is written by people who've actually done the jobs your buyers do.

How long until SEO shows results?

Technical fixes produce 2–8 week lifts. Content rankings start showing in month 3–4. Category-level authority takes 9–18 months. We set expectations by stage and keep monthly reporting honest — including months where progress is slow.

Do you work on a retainer or project basis?

Monthly retainer is standard. SEO is a compounding channel — one-off projects rarely produce meaningful results. We scope retainer size based on the content velocity and link-building volume your category needs.

Can you work alongside our in-house SEO team?

Yes, commonly. We complement in-house teams with content velocity they can't match, backlink placements on our owned properties, and external strategic perspective. We share tools, access, and reporting transparently.

What verticals do you specialize in?

B2B SaaS broadly, with depth in dev tools, AI, cybersecurity, fintech, and martech. If your buyers read tech newsletters or search for tools, we're a fit.

Ready to talk about SEO?

Tell us about your company and goals. We'll share a proposed scope for SEO — or honestly tell you if you should work with someone else.

Scope a SaaS SEO engagement

Other services

More we can do for your team.

Content

Editorial content written by people who've done the jobs your buyers do — published across our 8-property owned network.

Native Articles

Editorial-style sponsored articles inside our 5 Dupple newsletters — higher attention than display ads, longer shelf life, and SEO value when archived.

Reddit Management

Authentic Reddit presence for B2B tech — subreddit-specific, with full disclosure, run by people who actually use the products.

Instagram Promotion

Instagram placements through our owned tech-focused accounts — visibility for B2B brands where founders and execs scroll.

Dupple Backlinks

Permanent dofollow backlinks placed inside articles published on dupple.com/blog — $200 per placement.