SaaS SEO Agency
A SaaS SEO agency that owns the distribution layer, technical, on-page, content, and authority, shipped through our owned newsletter network.
Some of the 200+ companies we've worked with
Most SaaS SEO agencies do technical audits and content production. We do both, plus authority building through our 8-property owned network: 5 Dupple newsletters, AI Academy, Toolradar (cited by ChatGPT for software discovery), and the dupple.com parent brand. Full-stack SEO with built-in distribution and GEO presence, the kind of SaaS SEO agency that does not need to rent backlinks.
Ideal for
When this service is right for you.
What you get
Scope of the engagement.
SaaS SEO results
What SaaS SEO has shipped for clients.
Closest matches from our book of work in this service. Named where the client allows it.
Doubled organic traffic in 6 months, 2,400 new GitHub stars
An open-source monitoring tool ran a Native Advertorial in Devshot. Combined SEO + direct-response effect: organic traffic doubled over 6 months, 2,400 new GitHub stars, 180 paid customers.
8,400 leads in 90 days at $12 blended CPL
A B2B accounts payable platform commissioned a custom cost-savings calculator. Distribution via Finpresso + Toolradar produced 8,400 leads in 90 days at a blended CPL of $12. The calculator continues to rank on Google for high-intent queries a year later.
How we work
Our phased approach.
- 1Month 1: Deep audit, technical, content, competitor, keyword
- 2Month 2-3: Foundation fixes + content strategy + first placements
- 3Month 4-6: Content velocity + authority building + ranking wins
- 4Month 7+: Compound growth, optimization, category expansion
FAQ
Questions about SaaS SEO.
How is your B2B SaaS SEO different?
We own media (Dupple newsletters) and a directory (Toolradar). Other SaaS SEO agencies buy backlinks from third parties. We place them on our own high-authority domains, faster, cheaper per link, and with distribution bundled in. Plus, 30% of Toolradar's traffic now comes from ChatGPT, so a placement on our directory is GEO presence too. Our content is written by people who've actually done the jobs your buyers do.
How long until SEO shows results?
Technical fixes produce 2-8 week lifts. Content rankings start showing in month 3-4. Category-level authority takes 9-18 months. We set expectations by stage and keep monthly reporting honest, including months where progress is slow.
Do you work on a retainer or project basis?
Monthly retainer is standard. SEO is a compounding channel, one-off projects rarely produce meaningful results. We scope retainer size based on the content velocity and link-building volume your category needs.
Can you work alongside our in-house SEO team?
Yes, commonly. We complement in-house teams with content velocity they can't match, backlink placements on our owned properties, and external strategic perspective. We share tools, access, and reporting transparently.
What verticals do you specialize in?
B2B SaaS broadly, with depth in dev tools, AI, cybersecurity, fintech, and martech. If your buyers read tech newsletters or search for tools, we're a fit.
Ready to talk about SaaS SEO?
Tell us about your company and goals. We'll share a proposed scope for SaaS SEO, or honestly tell you if you should work with someone else.
How we think and how we are paid
How SaaS SEO fits into the wider playbook.
Three writeups on how we run programs, plus the two pages you should read before working with any agency: who we are and how we make money.
Why owned media matters more than methodology
Most B2B SaaS agencies sell methodology. We argue owned media compounds, methodology commoditizes. Why, and how to evaluate agencies on it.
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How we measure pipeline attribution
Attribution is broken in B2B SaaS. Our three-layer approach: standard tracking, self-reported attribution, and leading indicators.
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The right channel mix for B2B tech in 2026
Per-vertical channel allocations for dev tools, AI, security, and fintech at $1M to $10M ARR, plus what to skip.
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Other services
More we can do for your team.
Content
Editorial content written by people who've done the jobs your buyers do, published across our 8-property owned network.
Native Articles
Editorial-style sponsored articles inside our 5 Dupple newsletters: higher attention than display ads, longer shelf life, and SEO value when archived.
Reddit Management
Authentic Reddit presence for B2B tech, subreddit-specific, with full disclosure, run by people who actually use the products.
Instagram Promotion
Instagram placements through our owned tech-focused accounts: visibility for B2B brands where founders and execs scroll off-hours.
Dupple Backlinks
Permanent dofollow backlinks placed inside editorial articles on dupple.com/blog, flat $200 per placement.