Editorial content for B2B tech
Editorial content written by people who've done the jobs your buyers do, published across our 8-property owned network.
Some of the 200+ companies we've worked with
Most B2B content agencies ship generic thought leadership. Ours is produced by writers with operator backgrounds, engineers, marketers, founders, and distributed through 5 Dupple newsletters, AI Academy, and Toolradar. Content that ranks on Google, gets cited by LLMs, and drives pipeline.
Ideal for
When this service is right for you.
What you get
Scope of the engagement.
Content results
What content has shipped for clients.
Closest matches from our book of work in this service. Named where the client allows it.
8,400 leads in 90 days at $12 blended CPL
A B2B accounts payable platform commissioned a custom cost-savings calculator. Distribution via Finpresso + Toolradar produced 8,400 leads in 90 days at a blended CPL of $12. The calculator continues to rank on Google for high-intent queries a year later.
Doubled organic traffic in 6 months, 2,400 new GitHub stars
An open-source monitoring tool ran a Native Advertorial in Devshot. Combined SEO + direct-response effect: organic traffic doubled over 6 months, 2,400 new GitHub stars, 180 paid customers.
How we work
Our phased approach.
- 1Kickoff: audit your existing content, competitor analysis, content gap assessment
- 2Strategy: editorial calendar + POV + content hub structure
- 3Production: weekly or bi-weekly long-form + distribution + repurposing
- 4Optimization: ongoing CRO on top pages, republish strategy
FAQ
Questions about Content.
How is your content different from other B2B content agencies?
Three things. (1) Our writers have operator backgrounds, marketers, engineers, founders, not generalist content writers. (2) We distribute through our own owned network for built-in audience. (3) We write for pipeline, not just traffic, every piece has a clear buyer journey role.
How much content do you typically produce per month?
Varies by retainer size. Common configurations: 2-4 long-form articles/month for compounding SEO, 1 research-driven asset/quarter, weekly repurposed social content. We scope volume to your ranking ambition and budget.
Do you write in our brand voice or a neutral editorial voice?
Your brand voice. We run a voice audit at kickoff, document tone/style guidelines, and our writers match. The exception is research reports, which we often write in a neutral analytical voice to maximize citation and shareability.
Can you produce technical content for developer audiences?
Yes, we have engineers on the writing team for dev tool, infrastructure, and AI clients. Technical accuracy is non-negotiable for developer audiences; we don't hand that off to generalists.
What's your approach to SEO vs thought leadership?
We don't separate them. Every piece has a target keyword AND a pipeline role. SEO-only content gets traffic without pipeline; thought-leadership-only content gets zero distribution without SEO. Good B2B content does both.
Ready to talk about content?
Tell us about your company and goals. We'll share a proposed scope for content, or honestly tell you if you should work with someone else.
How we think and how we are paid
How content fits into the wider playbook.
Three writeups on how we run programs, plus the two pages you should read before working with any agency: who we are and how we make money.
Why owned media matters more than methodology
Most B2B SaaS agencies sell methodology. We argue owned media compounds, methodology commoditizes. Why, and how to evaluate agencies on it.
Read
How we measure pipeline attribution
Attribution is broken in B2B SaaS. Our three-layer approach: standard tracking, self-reported attribution, and leading indicators.
Read
The right channel mix for B2B tech in 2026
Per-vertical channel allocations for dev tools, AI, security, and fintech at $1M to $10M ARR, plus what to skip.
Read
Other services
More we can do for your team.
SaaS SEO
A SaaS SEO agency that owns the distribution layer, technical, on-page, content, and authority, shipped through our owned newsletter network.
Native Articles
Editorial-style sponsored articles inside our 5 Dupple newsletters: higher attention than display ads, longer shelf life, and SEO value when archived.
Reddit Management
Authentic Reddit presence for B2B tech, subreddit-specific, with full disclosure, run by people who actually use the products.
Instagram Promotion
Instagram placements through our owned tech-focused accounts: visibility for B2B brands where founders and execs scroll off-hours.
Dupple Backlinks
Permanent dofollow backlinks placed inside editorial articles on dupple.com/blog, flat $200 per placement.