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Monthly retainer · custom

B2B content marketing agency

Content strategy, production, and distribution — ex-operators writing for your buyers, published across our owned media network.

Scope a content engagement See all services

Most B2B content agencies ship generic thought leadership. Ours is produced by operators who've actually done the jobs your buyers do — and distributed through our 550K+ newsletter audience. Content that ranks on Google, gets shared in peer communities, and drives pipeline.

Ideal for

When this service is right for you.

B2B SaaS teams without content production capacity
Brands that need category authority, not just traffic
Companies launching into new categories or verticals
Teams with subject matter experts who don't have time to write

What you get

Scope of the engagement.

Editorial calendar mapped to keyword + pipeline strategy
Long-form articles produced by domain-expert writers
Original research and benchmark studies (when relevant)
Distribution via Dupple newsletters + social amplification
Repurposing: articles → LinkedIn, Twitter, case studies, sales enablement
Performance reporting (rankings, engagement, pipeline attribution)

How we work

Our phased approach.

  1. 1
    Kickoff: audit your existing content, competitor analysis, content gap assessment
  2. 2
    Strategy: editorial calendar + POV + content hub structure
  3. 3
    Production: weekly or bi-weekly long-form + distribution + repurposing
  4. 4
    Optimization: ongoing A/B, CRO on top pages, republish strategy

FAQ

Questions about Content.

How is your content different from other B2B content agencies?

Three things. (1) Our writers are ex-operators — marketers, engineers, founders — not content writers. (2) We distribute through our own Dupple newsletters for built-in audience. (3) We write for pipeline, not just traffic — every piece has a clear buyer journey role. Operator voice + owned distribution + pipeline focus.

How much content do you typically produce per month?

Varies by retainer size. Common configurations: 2–4 long-form articles/month for compounding SEO, 1 research-driven asset/quarter, weekly repurposed social content. We scope volume to your ranking ambition and budget.

Do you write in our brand voice or a neutral editorial voice?

Your brand voice. We run a voice audit at kickoff, document tone/style guidelines, and our writers match. The exception is research reports, which we often write in a neutral analytical voice to maximize citation and shareability.

Can you produce technical content for developer audiences?

Yes — we have engineers on the writing team for dev tool, infrastructure, and AI clients. Technical accuracy is non-negotiable for developer audiences; we don't hand that off to generalists.

What's your approach to SEO vs thought leadership?

We don't separate them. Every piece has a target keyword AND a pipeline role. SEO-only content gets traffic without pipeline; thought-leadership-only content gets zero distribution without SEO. Good B2B content does both.

Ready to talk about content?

Tell us about your company and goals. We'll share a proposed scope for content — or honestly tell you if you should work with someone else.

Scope a content engagement

Other services

More we can do for your team.

SEO

Full-stack B2B SaaS SEO — technical, on-page, content, and authority building — with our 550K+ newsletter network plugged in as distribution + link-building engine.

Demand Gen

Full-funnel demand generation — paid, organic, owned media, and events — managed as one integrated system instead of isolated channels.

Paid Media

Paid media management for B2B SaaS — Google, LinkedIn, Reddit, newsletters — run by operators who've spent millions and know what actually converts for tech buyers.

Fractional CMO

Experienced marketing leadership for B2B SaaS companies not ready to hire a full-time CMO. Strategy, team building, execution — without the $400K salary.

Developer Marketing

Marketing for developer tools, APIs, and infrastructure — run by engineers who understand why devs hate most marketing and how to earn their attention anyway.