Native articles in tech newsletters
Editorial-style sponsored articles inside our 5 Dupple newsletters: higher attention than display ads, longer shelf life, and SEO value when archived.
Some of the 200+ companies we've worked with
Native articles live inside Techpresso, MarketingShot, Devshot, Cyberpresso, or Finpresso as sponsored editorial content. They get higher attention than display ads because they read like editorial. They have longer shelf life because they stay in the newsletter archive (and the archive ranks). Slots are capped at 2 sponsors per issue, so attention is genuinely scarce, not the 8-banner-rotation-with-nobody-clicking that most B2B newsletter ads have become. Native articles work best for brands that need a few hundred words to explain a real product (think: API positioning, category-defining tools, complex DX, AI-model differentiation) rather than for pure-awareness retargeting plays.
Ideal for
When this service is right for you.
What you get
Scope of the engagement.
Native Articles results
What native articles has shipped for clients.
Closest matches from our book of work in this service. Named where the client allows it.
10,200 demo requests from a single send
An AI coding tool used a Dedicated Send in Techpresso to announce a major model update. Single-issue reach delivered 10,200 demo requests, 1,450 trial signups, and roughly $380K in first-month ARR.
450+ qualified signups in 3 weeks, $320 blended CPL
A mid-market observability platform combined a Primary Ad in Techpresso with a 3-email retargeting sequence to clickers. 450 signups, $320 blended CPL, 38 SQLs in pipeline, 5 customers closed in quarter.
How we work
Our phased approach.
- 1Kickoff: brief on your product, audience, angle, and the action you want readers to take
- 2Drafting: our editorial team produces the article in newsletter-native voice; you review and approve
- 3Placement: scheduled into the next available slot (typically 1 to 4 weeks out)
- 4Reporting: post-send performance metrics plus pipeline attribution if instrumented
FAQ
Questions about Native Articles.
How is a native article different from a display ad?
Display ads are a banner inside the newsletter. Native articles ARE the newsletter, sponsored editorial that reads like the rest of the issue. They get full attention, get archived, and continue ranking on Google long after the send. Industry benchmarks for native CTR run 3 to 5x display CTR for the same audience.
Do you write the article or do we?
We write it. You give us the brief, audience, and angle; our editorial team produces the draft; you review and approve before send. Most clients prefer this because we know what reads as editorial in each newsletter and what trips the 'this is an ad' radar.
How are slots booked?
First-come, first-served. Each newsletter caps native articles at 2 sponsors per issue, so most slots book 1 to 4 weeks out. We hold the slot once you confirm; cancellation policies and rescheduling rules go in the engagement letter.
Which newsletter should I pick?
Match the audience to your ICP. Techpresso for broad tech, MarketingShot for Martech, Devshot for dev tools, Cyberpresso for security, Finpresso for Fintech. We recommend a fit on the kickoff call (and often suggest a cross-newsletter bundle if your ICP spans two).
What kind of brands do not fit native articles?
Pure consumer brands, B2C apps with no technical or operator-facing angle, and products that are essentially 'sign up free' clones of larger categories (no differentiation, no story). Native articles need something specific to say.
What benchmarks should I expect on a placement?
Newsletter-specific, but as a rough anchor for Techpresso (550K+ tech subscribers): open rates 38-40%, clicks to your destination on a native article typically run 1.5-3% of opens. Long-tail traffic on the archive page often outperforms the send-day click volume by month 6.
Ready to talk about native articles?
Tell us about your company and goals. We'll share a proposed scope for native articles, or honestly tell you if you should work with someone else.
How we think and how we are paid
How native articles fits into the wider playbook.
Three writeups on how we run programs, plus the two pages you should read before working with any agency: who we are and how we make money.
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