Instagram promotion for B2B tech
Instagram placements through our owned tech-focused accounts: visibility for B2B brands where founders and execs scroll off-hours.
Some of the 200+ companies we've worked with
Most B2B agencies skip Instagram. We don't, because founders, execs, and PMs scroll there too, and competition for B2B attention is far lower than on LinkedIn. Placements run through our owned tech-focused accounts: founder-led brands, product walkthroughs, and reels designed for the algorithm rather than for shareholders. The goal is not direct lead capture (LinkedIn does that better) but brand recall, founder personal-brand lift, and a defensible always-on awareness channel that competitors are not buying.
Ideal for
When this service is right for you.
What you get
Scope of the engagement.
How we work
Our phased approach.
- 1Kickoff: brief on your brand, audience, and the action you want viewers to take
- 2Production: creative adapted to fit Instagram-native format (vertical 9:16, hook in the first 2 seconds, captions on)
- 3Placement: scheduled into the next available slot on the right account
- 4Reporting: reach, impressions, engagement, profile visits, link clicks where applicable
FAQ
Questions about Instagram Promotion.
Is Instagram actually a B2B channel?
It is for some B2B tech categories, particularly product-led, design-conscious, and founder-driven brands. Decision-makers scroll Instagram off-hours, and competition for B2B attention there is much lower than on LinkedIn. It is not the right channel for every B2B brand, and we will say so if it isn't.
Do you create the content?
Yes. We adapt your existing creative or build something Instagram-native from scratch. The format matters: a screenshot of a tweet rarely performs; a real reel does. If you have raw founder footage or demo clips, that often outperforms polished agency video.
Which accounts do you place on?
Tech-focused accounts in our owned network. We match the account to your audience: AI builders see AI placements, growth and Martech audiences see different ones. Account-level audience details are shared after a brief sign so we can recommend the right fit.
How is performance measured?
Reach, impressions, engagement, profile visits, and link clicks where applicable. Instagram is more brand than direct-response, so we set expectations accordingly. The honest read: this is a top-of-funnel awareness channel, not a pipeline channel.
What is the typical lead time?
5 to 7 business days from approved creative to live placement. Rush placements (under 48 hours) are possible at a premium when the calendar allows.
Can I bundle placements across multiple accounts?
Yes. Multi-account or multi-placement bundles get a per-placement discount. Most clients run 3 to 6 placements over a quarter rather than a one-shot post, since consistency drives recall.
Ready to talk about instagram promotion?
Tell us about your company and goals. We'll share a proposed scope for instagram promotion, or honestly tell you if you should work with someone else.
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