Instagram promotion for B2B tech
Instagram placements through our owned tech-focused accounts: visibility for B2B brands where founders and execs scroll off-hours.
Some of the 200+ companies we've worked with
Most B2B agencies skip Instagram. We don't, because founders, execs, and PMs scroll there too, and competition for B2B attention is far lower than on LinkedIn. Placements run through our owned tech-focused accounts: founder-led brands, product walkthroughs, and reels designed for the algorithm rather than for shareholders. The goal is not direct lead capture (LinkedIn does that better) but brand recall, founder personal-brand lift, and a defensible always-on awareness channel that competitors are not buying.
Ideal for
When this service is right for you.
What you get
Scope of the engagement.
Instagram Promotion results
What instagram promotion has shipped for clients.
Closest matches from our book of work in this service. Named where the client allows it.
$5 CPM, threads ranked #1 on Google for buyer queries
Alibaba's Accio Work hired us to run organic Reddit for their sourcing-agent product. We seeded buyer-language threads across r/AmazonSeller, r/Alibaba, and r/ecommerce. Result: $5 effective CPM on the threads we ran, and several of those threads now hold position #1 on Google for the high-intent queries Accio's buyers Google. The campaign paid back via SEO authority alone in a single quarter, before counting direct Reddit traffic.
Named with client permission. Reddit management · B2B SaaS.
10,200 demo requests from a single send
An AI coding tool used a Dedicated Send in Techpresso to announce a major model update. Single-issue reach delivered 10,200 demo requests, 1,450 trial signups, and roughly $380K in first-month ARR.
How we work
Our phased approach.
- 1Kickoff: brief on your brand, audience, and the action you want viewers to take
- 2Production: creative adapted to fit Instagram-native format (vertical 9:16, hook in the first 2 seconds, captions on)
- 3Placement: scheduled into the next available slot on the right account
- 4Reporting: reach, impressions, engagement, profile visits, link clicks where applicable
FAQ
Questions about Instagram Promotion.
Is Instagram actually a B2B channel?
It is for some B2B tech categories, particularly product-led, design-conscious, and founder-driven brands. Decision-makers scroll Instagram off-hours, and competition for B2B attention there is much lower than on LinkedIn. It is not the right channel for every B2B brand, and we will say so if it isn't.
Do you create the content?
Yes. We adapt your existing creative or build something Instagram-native from scratch. The format matters: a screenshot of a tweet rarely performs; a real reel does. If you have raw founder footage or demo clips, that often outperforms polished agency video.
Which accounts do you place on?
Tech-focused accounts in our owned network. We match the account to your audience: AI builders see AI placements, growth and Martech audiences see different ones. Account-level audience details are shared after a brief sign so we can recommend the right fit.
How is performance measured?
Reach, impressions, engagement, profile visits, and link clicks where applicable. Instagram is more brand than direct-response, so we set expectations accordingly. The honest read: this is a top-of-funnel awareness channel, not a pipeline channel.
What is the typical lead time?
5 to 7 business days from approved creative to live placement. Rush placements (under 48 hours) are possible at a premium when the calendar allows.
Can I bundle placements across multiple accounts?
Yes. Multi-account or multi-placement bundles get a per-placement discount. Most clients run 3 to 6 placements over a quarter rather than a one-shot post, since consistency drives recall.
Ready to talk about instagram promotion?
Tell us about your company and goals. We'll share a proposed scope for instagram promotion, or honestly tell you if you should work with someone else.
How we think and how we are paid
How instagram promotion fits into the wider playbook.
Three writeups on how we run programs, plus the two pages you should read before working with any agency: who we are and how we make money.
Why owned media matters more than methodology
Most B2B SaaS agencies sell methodology. We argue owned media compounds, methodology commoditizes. Why, and how to evaluate agencies on it.
Read
How we measure pipeline attribution
Attribution is broken in B2B SaaS. Our three-layer approach: standard tracking, self-reported attribution, and leading indicators.
Read
The right channel mix for B2B tech in 2026
Per-vertical channel allocations for dev tools, AI, security, and fintech at $1M to $10M ARR, plus what to skip.
Read
Other services
More we can do for your team.
SaaS SEO
A SaaS SEO agency that owns the distribution layer, technical, on-page, content, and authority, shipped through our owned newsletter network.
Content
Editorial content written by people who've done the jobs your buyers do, published across our 8-property owned network.
Native Articles
Editorial-style sponsored articles inside our 5 Dupple newsletters: higher attention than display ads, longer shelf life, and SEO value when archived.
Reddit Management
Authentic Reddit presence for B2B tech, subreddit-specific, with full disclosure, run by people who actually use the products.
Dupple Backlinks
Permanent dofollow backlinks placed inside editorial articles on dupple.com/blog, flat $200 per placement.