Community & developer marketing
Reach buyers where they actually research — Reddit, Discord, niche newsletters, GitHub, technical communities — instead of paying for impressions in feeds they ignore.
Some of the 200+ companies we've worked with
Generic B2B marketing fails on most modern buyers, not just developers. Marketers, ops leads, founders, and devs all live inside niche communities (subreddits, Discords, Slack groups, newsletters), and they distrust feed ads. We help B2B tech reach those audiences through the channels they actually trust: targeted newsletter placements, authentic Reddit + community participation, technical or expert content from operators, and — for dev-tool companies — open source and GitHub presence.
Ideal for
When this service is right for you.
What you get
Scope of the engagement.
How we work
Our phased approach.
- 1Diagnostic: audit your current developer marketing, developer NPS, channel performance
- 2Strategy: define developer-specific messaging and channel mix
- 3Execution: technical content, community presence, paid channels that work for devs
- 4Scale: when developer pipeline is flowing, extend to business buyers
FAQ
Questions about Community Marketing.
What's different about marketing to developers?
Developers are the most marketing-resistant audience in B2B. They block ads (60%+ adblocker adoption), ignore LinkedIn, distrust paid social, and evaluate tools by reading docs and checking GitHub — not by watching your ad. Winning developer marketing channels: technical content, open source credibility, dev-focused newsletters (Techpresso, Devshot), podcasts, conferences, and genuine community contribution. Generic B2B playbooks burn budget.
Do you have engineers on your team?
Yes. Our developer marketing content is written by working engineers and ex-devs. Technical accuracy is non-negotiable — nothing loses developers faster than content written by someone who doesn't understand the tech.
Can you build an open source strategy?
Yes. Open source as a GTM wedge is one of the most defensible developer marketing plays in 2026. We help design the split between OSS and commercial, licensing strategy, community governance, and how to convert OSS users to paid customers ethically.
How do you handle developer community management?
Authentic participation, not corporate voice. Our community managers (often ex-devs) contribute real value in GitHub issues, Discord channels, Reddit threads, and HN comments. They mention clients only when naturally relevant, with full disclosure. No astroturfing.
What about developer relations programs?
We design DevRel programs but don't staff full-time DevRel hires — that role is best filled in-house because of ongoing community presence. We help you hire and onboard DevRel team members and advise on strategy.
Ready to talk about community marketing?
Tell us about your company and goals. We'll share a proposed scope for community marketing — or honestly tell you if you should work with someone else.
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Full-funnel demand generation — paid, organic, owned media, and events — managed as one integrated system instead of isolated channels.
Paid Media
Paid media management for B2B SaaS — Facebook, Reddit, niche newsletters — run by operators who've spent millions and know what actually converts for tech buyers.