AB Tasty vs SimpleSplit: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for AB Tasty and SimpleSplit side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
AB Tasty
A/B testing and personalization platform for optimizing digital experiences
Best for you if:
- • You want good A/B testing platform
SimpleSplit
Done-for-you page tests that track real sales, launched only with your approval
Best for you if:
- • Small businesses and agencies that run paid ads and want more sales from the same traffic, without a designer or developer
| At a Glance | AB Tasty | SimpleSplit |
|---|---|---|
Starts at | Not published | From $89/mo, billed monthly Start plan |
Category | Marketing A/B Testing | A/B Testing |
Rating | 4.5/5 G2 4.4 · Capterra 4.6 429 reviews | n/a |
Free plan | No | No |
Watch out for | Traffic-based pricing can lead to high overage fees. | n/a |
Choose AB Tasty or SimpleSplit?
Choose AB Tasty if
- You want good A/B testing platform
- You want personalization features
- You work in marketing, not a/b testing
Choose SimpleSplit if
- Small businesses and agencies that run paid ads and want more sales from the same traffic, without a designer or developer
- You want done for you: we design every new version and set everything up
- You want real sales decide the winner, not clicks
- You work in a/b testing, not marketing
In-Depth Analysis
AB Tasty
A/B testing and personalization platform for optimizing digital experiences
AB Tasty's enterprise-only pricing model, requiring a demo for quotes, suggests a premium and potentially expensive offering.
Watch out
Traffic-based pricing can lead to high overage fees.
Strengths
- Pro: Good A/B testing platform
- Pro: Personalization features
- Pro: Visual editor
- Pro: Server-side testing
- Pro: Good analytics
Weaknesses
- Con: Expensive
- Con: Learning curve
- Con: Enterprise focus
- Con: Setup complexity
- Con: Less known than Optimizely
Key features
SimpleSplit
Done-for-you page tests that track real sales, launched only with your approval
SimpleSplit's pricing is fair for a managed A/B testing service, especially with the 40% launch discount.
Strengths
- Pro: Done for you: we design every new version and set everything up
- Pro: Real sales decide the winner, not clicks
- Pro: Introductory test available
Weaknesses
- Con: No visual editor or heatmaps: it’s done for you, not a tool you run yourself
- Con: Sites with little traffic take longer to get a clear winner
Key features
Plans and prices: AB Tasty vs SimpleSplit
| Tool | Plans and prices | Source |
|---|---|---|
| AB Tasty |
| abtasty.com/pricing read Sep 27, 2026 |
| SimpleSplit |
| simplesplit.io |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on AB Tasty pricing and SimpleSplit pricing.
Key Takeaways
AB Tasty
- Choose if you want a/B testing and personalization platform for optimizing digital experiences
SimpleSplit
- Choose if you want done-for-you page tests that track real sales, launched only with your approval
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only AB Tasty has a published user rating (4.5/5 from 429 reviews); SimpleSplit has none we can show.
- SimpleSplit starts at $89/mo, billed monthly; AB Tasty has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do AB Tasty and SimpleSplit compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only AB Tasty has a published user rating (4.5/5 from 429 reviews); SimpleSplit has none we can show. SimpleSplit starts at $89/mo, billed monthly; AB Tasty has no public paid plan price on file.
What are AB Tasty and SimpleSplit used for?
AB Tasty: A/B testing and personalization platform for optimizing digital experiences. SimpleSplit: Done-for-you page tests that track real sales, launched only with your approval.
What does AB Tasty cost vs SimpleSplit?
AB Tasty has no public paid-plan price on file. SimpleSplit's cheapest paid plan is Start at $89/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Sep 27, 2026.
What's the main difference between AB Tasty and SimpleSplit?
AB Tasty's main strength: good A/B testing platform. SimpleSplit's main strength: done for you: we design every new version and set everything up.