Alternatives

Best SimpleSplit alternatives in 2026

Data compiled by Toolradar Updated October 31, 2026 How we rate

Cite this list: Toolradar, best SimpleSplit alternatives 2026, toolradar.com/alternatives/simplesplit

5 direct alternatives to SimpleSplit and 3 more tools in the same category, compared on pricing, features, and best-for use cases. Pick the right replacement without the marketing fluff.

Quick answer

VWO is the top alternative to SimpleSplit on our list, followed by Optimizely and AB Tasty.
4 of the 8 alternatives have a free plan, starting with Mida.so.
Highest rated: Statsig, 4.7 out of 5 from 347 ratings, Sep 2026.

Publications that cover the tools tracked here

8 alternatives
5 direct
4 with a free plan

VWO
#1 Top pick
Experimentation and conversion optimization
Starting price
From $299 /mo
Cheapest paid plan, monthly, as of October 2026
4.4 /5 across G2 and Capterra · 1,020 ratings, Sep 2026
Our take
Best overall
Read the review
Optimizely
#2
Digital experience optimization platform
Pricing
Not published
4.2 /5 on G2 · 931 ratings, Aug 2026
Read the review
AB Tasty
#3
A/B testing and personalization platform for optimizing digital experiences
Pricing
Contact sales
4.5 /5 across G2 and Capterra · 429 ratings, Sep 2026
Read the review

SimpleSplit vs 8 alternatives

SimpleSplit and its alternatives compared on starting price (cheapest paid plan, monthly, as of October 2026), free plan and average user rating, and how directly each replaces it.
Tool	Starting price (Oct 2026)	Free plan	Rating	Fit
SimpleSplit Compared tool	Price: $89/mo	Free plan: No	n/a
VWO	Price: $299/mo	Free plan: No	4.4 out of 5, from 1,020 ratings across G2 and Capterra (1,020)	Direct alternative
Optimizely	Price: Not published	Free plan: No	4.2 out of 5, from 931 ratings on G2 (931)	Direct alternative
AB Tasty	Price: Contact sales	Free plan: No	4.5 out of 5, from 429 ratings across G2 and Capterra (429)	Direct alternative
Mida.so	Price: $199/mo	Free plan: Yes	4.6 out of 5, from 51 ratings on Capterra (51)	Direct alternative
Convert	Price: $299/mo	Free plan: No	n/a	Direct alternative
Amplitude	Price: $75/mo	Free plan: Yes	4.5 out of 5, from 3,059 ratings across G2 and Capterra (3,059)	Same category as SimpleSplit
Mixpanel	Price: $20/mo	Free plan: Yes	4.5 out of 5, from 1,518 ratings across G2 and Capterra (1,518)	Same category as SimpleSplit
Statsig	Price: $150/mo	Free plan: Yes	4.7 out of 5, from 347 ratings on G2 (347)	Same category as SimpleSplit

Why people consider alternatives to SimpleSplit

SimpleSplit is A/B testing for your website, done for you. We design a new version of the page your ads send people to. Half your visitors see it, and you keep the one that brings more customers. Nothing goes live until you say yes.

Teams most often switch away when one of these starts to bite:

Pricing at scale as usage or premium tiers add up.
Missing integrations with the rest of your stack.
Performance or scale limits as your needs grow.
A specific feature gap you have hit in a/b testing.

The 5 direct alternatives below cover the same core job (a/b testing) with different trade-offs. The 3 tools marked "Same category as SimpleSplit" fit the category but replace SimpleSplit less directly.

See full SimpleSplit review Best a/b testing tools How we rank

SimpleSplit by the numbers

SimpleSplit compared with 38 A/B Testing tools on Toolradar, as of Oct 2026
Metric	SimpleSplit	Peer median	Position (1 is best)
Free plan	No	19 of 38 have one	n/a
Integrations listed	4	2	#1 of 10 (joint) tools with at least one integration recorded
Compare-page visits, last 30 days	20 visits	28	#10 of 10 tools with 20+ compare-page visits

Each position is counted among the tools that have data for that row, as noted under it. All A/B Testing data · How we compute this. Advertising and placement fees are not inputs to any position. Visit counts include visits from every source.

Cite this: Toolradar, “SimpleSplit by the numbers”, Oct 2026.

A/B Testing leaderboards from Toolradar data

Toolradar ranks A/B Testing tools on one measure at a time, only where at least 8 tools have data. As of Oct 2026.

CSV

Lowest entry price, plans with no stated unit

Cheapest standard paid plan per month (annual prices divided by 12), read on vendor pages and compared only with tools priced on the same basis.

Counted among 19 tools with no stated price unit, verified price.

Lowest entry price, plans with no stated unit, A/B Testing tools on Toolradar, as of Oct 2026
#	Tool	Entry plan
1	OptinMonster	$9/mo, billed monthly
2	Humblytics	$19/mo, billed monthly
3	Tggl	$19.40/mo, billed monthly
4	Mixpanel	$20/mo, billed monthly
5	Dub	$25/mo, billed monthly

A position exists only when at least 8 tools have data for that metric. 19 of 38 A/B Testing tools have a verified price; the others publish none we could read (often "contact sales"). Advertising and placement fees are not inputs to any position. Visit counts include visits from every source. How we compute this. Cite this: Toolradar, “A/B Testing leaderboards”, Oct 2026. Data licensed CC BY 4.0. All A/B Testing statistics.

8 alternatives to SimpleSplit

Direct alternatives come first, ranked by G2 and Capterra ratings, media mentions, and editor review. Tools marked "Same category as SimpleSplit" follow, ranked the same way.

Frequently asked questions

What is the best alternative to SimpleSplit?

Based on real-signal scoring (G2 and Capterra ratings, media mentions, and editorial review), the top alternatives to SimpleSplit are VWO, Optimizely, AB Tasty. Each solves the same core job with different trade-offs on pricing, features, and integrations.

Is there a free alternative to SimpleSplit?

There is no fully free alternative in this list. Mida.so is freemium: a permanent free tier plus paid plans (AI-powered lightweight A/B testing platform for websites with fast load times).

Why do people look for SimpleSplit alternatives?

Common reasons teams switch away from SimpleSplit: pricing that scales aggressively, missing integrations with the rest of their stack, performance or scale limits, or a specific feature gap in a/b testing. The alternatives on this page solve the same core problem with different trade-offs.

Side-by-side comparisons

In-depth comparison pages for SimpleSplit versus each alternative.

SimpleSplit vs VWO SimpleSplit vs Optimizely SimpleSplit vs AB Tasty SimpleSplit vs Mida.so SimpleSplit vs Convert

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Top 3 alternatives to SimpleSplit

VWO

Optimizely

AB Tasty