ActivTrak vs Loom: Which is Better in 2026?
Choosing between ActivTrak and Loom comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
ActivTrak
Workforce analytics and intelligence to improve productivity and maximize performance outcomes.
Best for you if:
- • You need analytics features specifically
- • Provides workforce analytics to track employee activity and productivity.
- • Offers AI-powered insights for performance optimization and workforce planning.
Loom
Record screen and camera for async video messages
Best for you if:
- • You need screen recording features specifically
- • Async video messaging for teams
- • Screen and camera recording
| At a Glance |  ActivTrak |  Loom |
|---|---|---|
Starts at | $10 user/month billed annually/moEssentials | $15/moBusiness |
Best For | Analytics | Screen Recording |
Rating | - | - |
Choose ActivTrak or Loom?
Choose ActivTrak if
Workforce analytics and intelligence to improve productivity and maximize performance outcomes.
- Provides comprehensive insights into workforce productivity and well-being.
- Offers AI-powered recommendations for performance improvement.
- Prioritizes privacy with no keystroke logging, email monitoring, or camera access.
- Your work is analytics-shaped, not screen recording-shaped
Choose Loom if
Record screen and camera for async video messages
- Faster than writing long emails
- AI transcriptions in 50+ languages
- Easy screen and camera recording
- Your work is screen recording-shaped, not analytics-shaped
| Feature | ActivTrak | Loom |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.5/5 904 reviews | ★4.7/5 5,060 reviews |
| Categories | AnalyticsProductivity | Screen RecordingCommunication |
In-Depth Analysis
ActivTrak
Workforce analytics and intelligence to improve productivity and maximize performance outcomes.
Strengths
- +Provides comprehensive insights into workforce productivity and well-being.
- +Offers AI-powered recommendations for performance improvement.
- +Prioritizes privacy with no keystroke logging, email monitoring, or camera access.
- +Helps optimize technology spend by identifying unused licenses.
- +Supports data-driven decision-making for remote, hybrid, and in-office teams.
Weaknesses
- -Requires a valid business email address to get started.
- -Focuses heavily on monitoring, which might raise privacy concerns for some employees despite safeguards.
Key features
Loom
Record screen and camera for async video messages
Strengths
- +Faster than writing long emails
- +AI transcriptions in 50+ languages
- +Easy screen and camera recording
Weaknesses
- -Video quality limited on free tier
- -Storage limits for free users
Key features
Pricing: ActivTrak vs Loom
| Plan | ActivTrak | Loom |
|---|---|---|
| Tier 1 | $0 user/month Free | Free Starter |
| Tier 2 | $10 user/month billed annually Essentials | $15 Business |
| Tier 3 | $15 user/month billed annually Essentials Plus | $20 Business + AI |
| Tier 4 | $19 user/month billed annually Professional | Custom Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on ActivTrak pricing and Loom pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: ActivTrak
Want the highest-rated option?
Neither has user reviews yet.
Go with: ActivTrak
Value user reviews?
Neither has user reviews yet.
Go with: Loom
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
ActivTrak is a analytics tool. Loom is in screen recording. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Loom
- Higher user rating: 4.7/5 vs 4.5/5
- Larger review base (5,060 reviews)
- Free tier available
- Our pick for this comparison
ActivTrak
- Better fit for analytics
The Bottom Line
Loom is our pick.
Frequently Asked Questions
Is ActivTrak or Loom better?
Loom is rated in our evaluation. Both are freemium.
What are ActivTrak and Loom used for?
ActivTrak: Workforce analytics and intelligence to improve productivity and maximize performance outcomes.. Loom: Record screen and camera for async video messages.
What does ActivTrak cost vs Loom?
ActivTrak is freemium (free tier + paid plans). Loom is freemium (free tier + paid plans). Visit their websites for detailed pricing.