Amplitude vs Apphud: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Amplitude and Apphud side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apphud leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Amplitude
Understand user behavior with product analytics and experimentation
Best for you if:
- • You want powerful analytics features
Apphud
Skyrocket your app growth with a revenue data suite for iOS and Android in-app subscriptions.
Best for you if:
- • You want comprehensive solution for subscription management and analytics
| At a Glance | Amplitude | Apphud |
|---|---|---|
Starts at | Free plan, paid from $75/mo, billed yearly Plus (3M events) plan | Free plan, paid from $49/mo, billed monthly Pro plan |
Category | Product Analytics Web Analytics | Product Analytics Analytics |
Rating | 4.5/5 G2 4.5 · Capterra 4.6 3,059 reviews | 4.9/5 G2 4.9 25 reviews |
Free plan | Yes | Yes |
Watch out for | MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events. | Potential for higher costs with increased usage/volume on Enterprise. |
Choose Amplitude or Apphud?
Choose Amplitude if
- You want powerful analytics features
- You want good free tier
Choose Apphud if
- You want comprehensive solution for subscription management and analytics
- You want reduces churn and increases revenue through automated campaigns
In-Depth Analysis
Amplitude
Understand user behavior with product analytics and experimentation
Amplitude free Starter plan is genuinely useful: 10K monthly tracked users (MTUs), 10M events, session replay, and unlimited feature flags.
Watch out
MTU-based pricing can be expensive for products with many low-engagement users. A marketing site with 500K monthly visitors costs far more on Amplitude (MTU-based) than Mixpanel (event-based) if each visitor generates few events.
Strengths
- Pro: Powerful analytics features
- Pro: Good free tier
- Pro: Strong cohort analysis
- Pro: Session replay included
Weaknesses
- Con: Can be complex to set up
- Con: Expensive at scale
- Con: Learning curve for advanced features
Key features
Apphud
Skyrocket your app growth with a revenue data suite for iOS and Android in-app subscriptions.
Apphud's pricing is quite competitive, especially with a robust Free tier that offers essential cross-platform subscription infrastructure and real-time analytics.
Watch out
Potential for higher costs with increased usage/volume on Enterprise.
Strengths
- Pro: Comprehensive solution for subscription management and analytics
- Pro: Reduces churn and increases revenue through automated campaigns
- Pro: Supports both iOS and Android platforms
- Pro: Offers A/B testing for pricing and paywalls
- Pro: Provides detailed insights into user behavior and monetization funnels
Weaknesses
- Con: Some advanced features like Screens are currently iOS-only for Rules
- Con: Overage charges apply for Monthly Tracked Revenue exceeding plan limits
Key features
Plans and prices: Amplitude vs Apphud
| Tool | Plans and prices | Source |
|---|---|---|
| Amplitude |
| amplitude.com/pricing read Oct 14, 2026 |
| Apphud |
| apphud.com/pricing read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Amplitude pricing and Apphud pricing.
Key Takeaways
Amplitude
- Choose if you want understand user behavior with product analytics and experimentation
Apphud
- Higher user rating: 4.9/5 vs 4.5/5
What the data shows
On the data below, Apphud leads on higher user rating. We do not name an overall winner for this pair.
- Apphud has the higher user rating (4.5/5 from 3,059 reviews for Amplitude, 4.9/5 from 25 reviews for Apphud).
- Entry prices are not ranked, they are charged on different bases: Amplitude $75/mo, billed yearly; Apphud $49/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Amplitude and Apphud compare in 2026?
On the data below, Apphud leads on higher user rating. We do not name an overall winner for this pair. Apphud has the higher user rating (4.5/5 from 3,059 reviews for Amplitude, 4.9/5 from 25 reviews for Apphud). Entry prices are not ranked, they are charged on different bases: Amplitude $75/mo, billed yearly; Apphud $49/mo, billed monthly. Both have a free plan.
What are Amplitude and Apphud used for?
Amplitude: Understand user behavior with product analytics and experimentation. Apphud: Skyrocket your app growth with a revenue data suite for iOS and Android in-app subscriptions.
What does Amplitude cost vs Apphud?
Amplitude's cheapest paid plan is Plus (3M events) at $75/mo, billed yearly; it also has a free plan. Apphud's cheapest paid plan is Pro at $49/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Amplitude and Apphud?
Amplitude's main strength: powerful analytics features. Apphud's main strength: comprehensive solution for subscription management and analytics.