Apollo.io vs FindThatLead: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and FindThatLead side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on higher user rating and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
FindThatLead
B2B lead generation, email campaigns, and sales outreach in one platform.
| At a Glance | Apollo.io | FindThatLead |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | From $49/mo, billed monthly Starter plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Engagement |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 3.7/5 G2 4.0 · Capterra 4.2 · Trustpilot 2.6 186 reviews |
Free plan | Yes | No |
Watch out for | n/a | Free trial limited to 7 days |
Choose Apollo.io or FindThatLead?
Choose Apollo.io if
- You want a free tier before you commit
- You want to find leads, enrich contacts, automate outreach, and track engagement
Choose FindThatLead if
- You need lead generation features specifically.
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
FindThatLead
B2B lead generation, email campaigns, and sales outreach in one platform.
FindThatLead's pricing is fair for small teams and solo operators, with the Starter plan at $49/month offering solid value for 2,000 email credits and 50 phone credits.
Watch out
Free trial limited to 7 days
Strengths
- Pro: Comprehensive lead generation and outreach in a single platform
- Pro: User-friendly interface for easy navigation
- Pro: Continuous updates and improvements to features
- Pro: AI assistance for crafting effective email campaigns
- Pro: GDPR compliant for data privacy
Weaknesses
- Con: Free plan is a limited 7-day trial, not a full-featured free tier
- Con: Credit system for searches might require careful management
Key features
Plans and prices: Apollo.io vs FindThatLead
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Nov 4, 2026 |
| FindThatLead |
| findthatlead.com/pricing read Nov 9, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and FindThatLead pricing.
Key Takeaways
Apollo.io
- Higher user rating: 4.1/5 vs 3.7/5
- Has a free plan
FindThatLead
- Worth considering for lead generation
What the data shows
On the data below, Apollo.io leads on higher user rating and a free plan. We do not name an overall winner for this pair.
- Apollo.io has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 3.7/5 from 186 reviews for FindThatLead).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; FindThatLead $49/mo, billed monthly.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and FindThatLead compare in 2026?
On the data below, Apollo.io leads on higher user rating and a free plan. We do not name an overall winner for this pair. Apollo.io has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 3.7/5 from 186 reviews for FindThatLead). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; FindThatLead $49/mo, billed monthly. Only Apollo.io has a free plan.
What are Apollo.io and FindThatLead used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. FindThatLead: B2B lead generation, email campaigns, and sales outreach in one platform.
What does Apollo.io cost vs FindThatLead?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. FindThatLead's cheapest paid plan is Starter at $49/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 9, 2026.
What's the main difference between Apollo.io and FindThatLead?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. FindThatLead's main strength: comprehensive lead generation and outreach in a single platform.
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