Apollo.io vs Kaspr: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Kaspr side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
Kaspr
Instantly access accurate B2B contact data directly from LinkedIn profiles.
Best for you if:
- • You want high accuracy and quantity of contact data, especially phone numbers
| At a Glance | Apollo.io | Kaspr |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $49/mo, billed monthly Starter plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.2/5 G2 4.4 · Capterra 3.3 840 reviews |
Free plan | Yes | Yes |
Choose Apollo.io or Kaspr?
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose Kaspr if
- You want high accuracy and quantity of contact data, especially phone numbers
- You want easy to set up and use with no onboarding required
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Kaspr
Instantly access accurate B2B contact data directly from LinkedIn profiles.
Kaspr's pricing is quite competitive, especially with the generous 'Free' tier offering basic B2B email and phone credits.
Strengths
- Pro: High accuracy and quantity of contact data, especially phone numbers.
- Pro: Easy to set up and use with no onboarding required.
- Pro: Streamlines prospecting by providing data directly on LinkedIn profiles.
- Pro: Offers an API for advanced automation and integration.
Weaknesses
- Con: Specific details on the free tier limitations are not explicitly stated.
- Con: The primary focus appears to be on European contact data, though global reach is implied by 500M+ profiles.
Key features
Plans and prices: Apollo.io vs Kaspr
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Kaspr |
| kaspr.io/pricing read Oct 19, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Kaspr pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
Kaspr
- Choose if you want instantly access accurate B2B contact data directly from LinkedIn profiles
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.1/5 from 11,273 reviews for Apollo.io, 4.2/5 from 840 reviews for Kaspr).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Kaspr $49/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Kaspr compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.1/5 from 11,273 reviews for Apollo.io, 4.2/5 from 840 reviews for Kaspr). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Kaspr $49/mo, billed monthly. Both have a free plan.
What are Apollo.io and Kaspr used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Kaspr: Instantly access accurate B2B contact data directly from LinkedIn profiles.
What does Apollo.io cost vs Kaspr?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Kaspr's cheapest paid plan is Starter at $49/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 19, 2026.
What's the main difference between Apollo.io and Kaspr?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Kaspr's main strength: high accuracy and quantity of contact data, especially phone numbers.