Apollo.io vs Lead411: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Lead411 side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Lead411 leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
Lead411
The #1 B2B leads database with sales intelligence for accelerated lead generation.
Best for you if:
- • You want offers truly unlimited search and export on certain plans, unlike competitors
| At a Glance | Apollo.io | Lead411 |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $40.83/mo, billed yearly Spark Warm Prospects plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.6/5 G2 4.5 · Capterra 4.7 559 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | "Ignite Hot Leads" is "starting at" $150/month, implying higher costs. |
Choose Apollo.io or Lead411?
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose Lead411 if
- You want offers truly unlimited search and export on certain plans, unlike competitors
- You want provides triple-verified email addresses and double-verified direct dials for high accuracy
- Budget matters ($40.83/mo, billed yearly vs $49/seat/mo, billed yearly)
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Lead411
The #1 B2B leads database with sales intelligence for accelerated lead generation.
Lead411 offers a generous free trial and a competitive entry-level monthly plan at $49.
Watch out
"Ignite Hot Leads" is "starting at" $150/month, implying higher costs.
Strengths
- Pro: Offers truly unlimited search and export on certain plans, unlike competitors.
- Pro: Provides triple-verified email addresses and double-verified direct dials for high accuracy.
- Pro: Includes growth intent data to identify companies actively in a buying mode.
- Pro: Seamlessly integrates with over 25 CRM and sales engagement platforms.
- Pro: Offers a 7-day free trial with 50 free lead exports.
Weaknesses
- Con: Pricing for the 'Ignite' and 'Blaze' plans requires direct contact for a custom quote, lacking transparent upfront pricing for higher tiers.
- Con: Monthly billing is available for some plans, but annual billing is encouraged for better pricing and features.
Key features
Plans and prices: Apollo.io vs Lead411
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Lead411 |
| lead411.com/pricing read Oct 8, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Lead411 pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
Lead411
- Higher user rating: 4.6/5 vs 4.1/5
- Lower entry price: $40.83/mo, billed yearly vs $49/seat/mo, billed yearly
What the data shows
On the data below, Lead411 leads on higher user rating and lower entry price. We do not name an overall winner for this pair.
- Lead411 has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 559 reviews for Lead411).
- Lead411 has the lower entry price: $40.83/mo, billed yearly (Spark Warm Prospects) against $49/seat/mo, billed yearly (Basic) for Apollo.io.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Lead411 compare in 2026?
On the data below, Lead411 leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Lead411 has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.6/5 from 559 reviews for Lead411). Lead411 has the lower entry price: $40.83/mo, billed yearly (Spark Warm Prospects) against $49/seat/mo, billed yearly (Basic) for Apollo.io. Both have a free plan.
What are Apollo.io and Lead411 used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Lead411: The #1 B2B leads database with sales intelligence for accelerated lead generation.
What does Apollo.io cost vs Lead411?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Lead411's cheapest paid plan is Spark Warm Prospects at $40.83/mo, billed yearly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Apollo.io and Lead411?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Lead411's main strength: offers truly unlimited search and export on certain plans, unlike competitors.