Apollo.io vs LinkedIn Sales Navigator: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and LinkedIn Sales Navigator side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
LinkedIn Sales Navigator
B2B sales tool for finding leads
Best for you if:
- • You want advanced search filters (50+) enable precise targeting of leads based on criteria like function, seniority, and experience
| At a Glance | Apollo.io | LinkedIn Sales Navigator |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | From $99.99/mo, billed monthly Core plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | n/a |
Free plan | Yes | No |
Choose Apollo.io or LinkedIn Sales Navigator?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose LinkedIn Sales Navigator if
- You want advanced search filters (50+) enable precise targeting of leads based on criteria like function, seniority, and experience
- You want AI-powered insights (Account IQ, Lead IQ) reduce research time and enhance buyer conversations with instant summaries and strategic priorities
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
LinkedIn Sales Navigator
B2B sales tool for finding leads
LinkedIn Sales Navigator's pricing, starting at $99.99/month for Core and $169.99/month for Advanced, is on the higher side compared to basic lead generation tools but justifiable for its deep LinkedIn integration.
Strengths
- Pro: Advanced search filters (50+) enable precise targeting of leads based on criteria like function, seniority, and experience.
- Pro: AI-powered insights (Account IQ, Lead IQ) reduce research time and enhance buyer conversations with instant summaries and strategic priorities.
- Pro: TeamLink allows sales teams to leverage their collective network for warm introductions and referrals, accelerating sales cycles.
- Pro: Direct CRM integration (Salesforce, HubSpot, Microsoft Dynamics 365, Oracle Sales) streamlines lead management, reduces manual entry, and ensures data accuracy.
- Pro: Real-time alerts for lead and account updates, content engagement, and shared activity help capitalize on opportune moments for outreach.
Weaknesses
- Con: Many advanced features, such as CRM lead addition, AI message drafts, Account IQ, and Lead IQ, are only available on higher-tier plans.
- Con: The Message Assist feature (AI drafts) has potential limitations or ongoing development, and is available only in select languages.
- Con: The cost can be substantial, with paid tiers available and some plans requiring a custom quote.
Key features
Plans and prices: Apollo.io vs LinkedIn Sales Navigator
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| LinkedIn Sales Navigator |
| business.linkedin.com/sales-solutions/sales-nav… read Oct 7, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and LinkedIn Sales Navigator pricing.
Key Takeaways
Apollo.io
- Has a free plan
LinkedIn Sales Navigator
- Choose if you want B2B sales tool for finding leads
What the data shows
On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair.
- Only Apollo.io has a published user rating (4.1/5 from 11,273 reviews); LinkedIn Sales Navigator has none we can show.
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; LinkedIn Sales Navigator $99.99/mo, billed monthly.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and LinkedIn Sales Navigator compare in 2026?
On the data below, Apollo.io leads on a free plan. We do not name an overall winner for this pair. Only Apollo.io has a published user rating (4.1/5 from 11,273 reviews); LinkedIn Sales Navigator has none we can show. Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; LinkedIn Sales Navigator $99.99/mo, billed monthly. Only Apollo.io has a free plan.
What are Apollo.io and LinkedIn Sales Navigator used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. LinkedIn Sales Navigator: B2B sales tool for finding leads.
What does Apollo.io cost vs LinkedIn Sales Navigator?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. LinkedIn Sales Navigator's cheapest paid plan is Core at $99.99/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 14, 2026.
What's the main difference between Apollo.io and LinkedIn Sales Navigator?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. LinkedIn Sales Navigator's main strength: advanced search filters (50+) enable precise targeting of leads based on criteria like function, seniority, and experience.