Apollo.io vs Membrain: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and Membrain side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Apollo.io leads on a free plan; Membrain leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want a free tier before you commit
Membrain
Execute sales processes, drive behaviors, close complex deals
Best for you if:
- • You want provides structured guidance and playbooks for sales engagement, improving prospecting and win rates
| At a Glance | Apollo.io | Membrain |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | From $49/user/mo, billed monthly Prospecting plan |
Category | Lead Generation Sales Intelligence | Sales Engagement CRM |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.8/5 G2 4.8 · Capterra 4.8 236 reviews |
Free plan | Yes | No |
Choose Apollo.io or Membrain?
Choose Apollo.io if
- You want a free tier before you commit
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
- You work in lead generation, not sales engagement
Choose Membrain if
- You want provides structured guidance and playbooks for sales engagement, improving prospecting and win rates
- You want offers a dedicated 'Elevate' product for sales coaching, skill identification, and tailored development plans
- You work in sales engagement, not lead generation
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
Membrain
Execute sales processes, drive behaviors, close complex deals
Membrain's pricing, ranging from $49 to $69 per user/month, is on the higher side compared to many entry-level CRMs but offers specialized sales effectiveness tools.
Strengths
- Pro: Provides structured guidance and playbooks for sales engagement, improving prospecting and win rates.
- Pro: Offers a dedicated 'Elevate' product for sales coaching, skill identification, and tailored development plans.
- Pro: Integrates sales content directly into the sales process, ensuring relevant information is available in context.
- Pro: Includes a built-in CRM database designed for ease of use by salespeople, or can complement existing CRMs.
- Pro: Features comprehensive analytics and reporting to optimize sales strategy and improve forecast accuracy.
Weaknesses
- Con: The platform is specifically designed for B2B complex sales, which might be an overkill for simpler sales cycles.
- Con: Requires active adoption and consistent use of its structured processes to realize full benefits.
- Con: While it offers integrations, the extent and depth of these integrations with all possible third-party tools are not fully detailed.
Key features
Plans and prices: Apollo.io vs Membrain
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| Membrain |
| membrain.com/pricing read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and Membrain pricing.
Key Takeaways
Apollo.io
- Has a free plan
Membrain
- Higher user rating: 4.8/5 vs 4.1/5
What the data shows
On the data below, Apollo.io leads on a free plan; Membrain leads on higher user rating. We do not name an overall winner for this pair.
- Membrain has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.8/5 from 236 reviews for Membrain).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Membrain $49/user/mo, billed monthly.
- Only Apollo.io has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and Membrain compare in 2026?
On the data below, Apollo.io leads on a free plan; Membrain leads on higher user rating. We do not name an overall winner for this pair. Membrain has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.8/5 from 236 reviews for Membrain). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; Membrain $49/user/mo, billed monthly. Only Apollo.io has a free plan.
What are Apollo.io and Membrain used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. Membrain: Execute sales processes, drive behaviors, close complex deals.
What does Apollo.io cost vs Membrain?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. Membrain's cheapest paid plan is Prospecting at $49/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between Apollo.io and Membrain?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. Membrain's main strength: provides structured guidance and playbooks for sales engagement, improving prospecting and win rates.