Apollo.io vs UpLead: Which Should You Choose in 2026?
Choosing between Apollo.io and UpLead comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
By Toolradar Team · Last updated February 28, 2026 · Methodology
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Apollo.io
Sales intelligence platform
Best for you if:
- • You want the higher-rated option (8.6/10 vs 0.0/10)
- • You need lead generation features specifically
- • Apollo.io is a sales intelligence platform for finding and engaging B2B prospects
- • It provides contact data, email sequences, and CRM integration for outbound sales
UpLead
Real-time verified B2B emails, mobile numbers, and intent data for sales prospecting.
Best for you if:
- • You need market intelligence features specifically
- • Provides 180M+ AI-verified B2B leads with 95%+ data accuracy.
- • Offers real-time email verification, mobile direct dials, and intent data.
| At a Glance |  Apollo.io |  UpLead |
|---|---|---|
Price | Free + Paid | Free + Paid |
Best For | Lead Generation | Market Intelligence |
Rating | 86/100 | —/100 |
| Feature | Apollo.io | UpLead |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| Editorial Score | 86 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Lead GenerationSales Engagement | Market IntelligenceLead Generation |
How Apollo.io and UpLead Compare
Apollo.io
Sales intelligence platform
Free tier available · 86/100 score
UpLead
Real-time verified B2B emails, mobile numbers, and intent data for sales prospecting.
Free tier available
Apollo.io is a lead generation tool. UpLead is in market intelligence.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Apollo.io
Want the highest-rated option?
Apollo.io scores 86/100. UpLead is unrated.
Go with: Apollo.io
Value user reviews?
Neither has user reviews yet.
Go with: Apollo.io
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Apollo.io is a lead generation tool. UpLead is in market intelligence. Pick the category that matches your needs.
How important are ratings?
Not all tools have been rated yet.
Key Takeaways
Apollo.io
- Higher score: 86/100 vs unrated
- Free tier available
- Our pick for this comparison
UpLead
- Better fit for market intelligence
The Bottom Line
Apollo.io (86/100) is our pick.
Frequently Asked Questions
Is Apollo.io or UpLead better?
Apollo.io scores 86/100 in our evaluation. Both are freemium.
What are Apollo.io and UpLead used for?
Apollo.io: Sales intelligence platform. UpLead: Real-time verified B2B emails, mobile numbers, and intent data for sales prospecting..
What does Apollo.io cost vs UpLead?
Apollo.io is freemium (free tier + paid plans). UpLead is freemium (free tier + paid plans). Visit their websites for detailed pricing.