Apollo.io vs UpLead: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Apollo.io and UpLead side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, UpLead leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Best for you if:
- • You want massive B2B contact database with 275M+ contacts
UpLead
Real-time verified B2B emails, mobile numbers, and intent data for sales prospecting.
Best for you if:
- • You want high data accuracy (95% guarantee) reduces bounce rates
| At a Glance | Apollo.io | UpLead |
|---|---|---|
Starts at | Free plan, paid from $49/seat/mo, billed yearly Basic plan | Free plan, paid from $74/mo, billed monthly Essentials (Annual Billing) plan |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.1/5 G2 4.7 · Trustpilot 2.9 · Capterra 4.5 11,273 reviews | 4.7/5 G2 4.7 831 reviews |
Free plan | Yes | Yes |
Watch out for | n/a | Credit limits can lead to overage |
Choose Apollo.io or UpLead?
Choose Apollo.io if
- You want massive B2B contact database with 275M+ contacts
- You want generous free tier with 50 credits/month
Choose UpLead if
- You want high data accuracy (95% guarantee) reduces bounce rates
- You want real-time verification ensures fresh and reliable contact information
In-Depth Analysis
Apollo.io
Find leads, enrich contacts, automate outreach, and track engagement
Apollo.io's pricing is fair for a sales intelligence and outreach platform.
Strengths
- Pro: Massive B2B contact database with 275M+ contacts
- Pro: Generous free tier with 50 credits/month
- Pro: All-in-one prospecting and engagement platform
- Pro: Strong CRM integrations with Salesforce and HubSpot
- Pro: AI-powered lead scoring and recommendations
Weaknesses
- Con: Data accuracy varies by region and industry
- Con: Credit system can be confusing
- Con: Email deliverability requires careful setup
- Con: Higher tiers needed for advanced features
- Con: Learning curve for full platform utilization
Key features
UpLead
Real-time verified B2B emails, mobile numbers, and intent data for sales prospecting.
UpLead's pricing is competitive, especially with the annual billing options like Essentials at $74/month.
Watch out
Credit limits can lead to overage
Strengths
- Pro: High data accuracy (95% guarantee) reduces bounce rates.
- Pro: Real-time verification ensures fresh and reliable contact information.
- Pro: Comprehensive search filters allow for precise targeting of ideal customers.
- Pro: Offers mobile direct dials for more effective outreach.
- Pro: Integrates with popular CRMs and sales tools for seamless workflows.
Weaknesses
- Con: Pricing can become significant for higher credit volumes.
- Con: Some advanced features like full API access and buyer intent data are limited to higher-tier plans.
Key features
Plans and prices: Apollo.io vs UpLead
| Tool | Plans and prices | Source |
|---|---|---|
| Apollo.io |
| apollo.io/pricing read Oct 14, 2026 |
| UpLead |
| uplead.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Apollo.io pricing and UpLead pricing.
Key Takeaways
Apollo.io
- Choose if you want find leads, enrich contacts, automate outreach, and track engagement
UpLead
- Higher user rating: 4.7/5 vs 4.1/5
What the data shows
On the data below, UpLead leads on higher user rating. We do not name an overall winner for this pair.
- UpLead has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.7/5 from 831 reviews for UpLead).
- Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; UpLead $74/mo, billed monthly.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Apollo.io and UpLead compare in 2026?
On the data below, UpLead leads on higher user rating. We do not name an overall winner for this pair. UpLead has the higher user rating (4.1/5 from 11,273 reviews for Apollo.io, 4.7/5 from 831 reviews for UpLead). Entry prices are not ranked, they are charged on different bases: Apollo.io $49/seat/mo, billed yearly; UpLead $74/mo, billed monthly. Both have a free plan.
What are Apollo.io and UpLead used for?
Apollo.io: Find leads, enrich contacts, automate outreach, and track engagement. UpLead: Real-time verified B2B emails, mobile numbers, and intent data for sales prospecting.
What does Apollo.io cost vs UpLead?
Apollo.io's cheapest paid plan is Basic at $49/seat/mo, billed yearly; it also has a free plan. UpLead's cheapest paid plan is Essentials (Annual Billing) at $74/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Apollo.io and UpLead?
Apollo.io's main strength: massive B2B contact database with 275M+ contacts. UpLead's main strength: high data accuracy (95% guarantee) reduces bounce rates.