Asana vs Goals: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Asana and Goals side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Asana
Orchestrate work from tasks to initiatives with projects and automation
Best for you if:
- • You want multiple project views
Goals
Tell us your goal, and we'll tell you what to do next to achieve it.
Best for you if:
- • You want a fully free tool (Asana requires payment)
| At a Glance | Asana | |
|---|---|---|
Starts at | Free plan, paid from $10.99/mo, billed monthly Starter plan | Free 100% free |
Category | Project Management Productivity | Task Management Productivity |
Rating | 4.4/5 G2 4.4 · Capterra 4.5 27,636 reviews | n/a |
Free plan | Yes | Yes |
Watch out for | Starter caps automation at 250 runs/month across the entire workspace, a single daily rule on 10 boards burns through this in 25 days, forcing an upgrade to Advanced at 2.3x the price | n/a |
Choose Asana or Goals?
Choose Asana if
- You want multiple project views
- You want good workflow automation
- You work in project management, not task management
Choose Goals if
- You want a fully free tool (Asana requires payment)
- You want simplifies complex goals into manageable steps
- You want encourages consistent progress through streaks
- You work in task management, not project management
In-Depth Analysis
Asana
Orchestrate work from tasks to initiatives with projects and automation
Asana is the structured project management tool for teams that need goals, portfolios, and workflow automation, not just task boards.
Watch out
Starter caps automation at 250 runs/month across the entire workspace, a single daily rule on 10 boards burns through this in 25 days, forcing an upgrade to Advanced at 2.3x the price
Strengths
- Pro: Multiple project views
- Pro: Good workflow automation
- Pro: Strong integrations
- Pro: Goals and portfolio tracking
Weaknesses
- Con: Can be complex for simple needs
- Con: Some features require higher tiers
- Con: Mobile app less powerful
Key features
Goals
Tell us your goal, and we'll tell you what to do next to achieve it.
Strengths
- Pro: Simplifies complex goals into manageable steps
- Pro: Encourages consistent progress through streaks
- Pro: Facilitates accountability with collaborative features
- Pro: Provides a clear roadmap for achieving objectives
Weaknesses
- Con: No explicit cons mentioned on the page
Key features
Plans and prices: Asana vs Goals
| Tool | Plans and prices | Source |
|---|---|---|
| Asana |
| asana.com/pricing read Oct 25, 2026 |
| Goals | No plan prices on file | makegoals.app |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Asana pricing and Goals pricing.
Key Takeaways
Asana
- Choose if you want orchestrate work from tasks to initiatives with projects and automation
Goals
- Choose if you want tell us your goal, and we'll tell you what to do next to achieve it
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- Only Asana has a published user rating (4.4/5 from 27,636 reviews); Goals has none we can show.
- Asana starts at $10.99/mo, billed monthly; Goals has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Asana and Goals compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Asana has a published user rating (4.4/5 from 27,636 reviews); Goals has none we can show. Asana starts at $10.99/mo, billed monthly; Goals has no public paid plan price on file. Both have a free plan.
What are Asana and Goals used for?
Asana: Orchestrate work from tasks to initiatives with projects and automation. Goals: Tell us your goal, and we'll tell you what to do next to achieve it.
What does Asana cost vs Goals?
Asana's cheapest paid plan is Starter at $10.99/mo, billed monthly; it also has a free plan. Goals is free. Prices read on the vendors' pricing pages, latest check Oct 25, 2026.
What's the main difference between Asana and Goals?
Asana's main strength: multiple project views. Goals's main strength: simplifies complex goals into manageable steps.