Is Asana worth the price?
7/10
Asana is the structured project management tool for teams that need goals, portfolios, and workflow automation — not just task boards.
The Personal plan (free, up to 15 members) is surprisingly capable for small teams. Starter at $10.99/user/mo (annual) adds timeline, workflow builder, and forms.
The steep jump to Advanced at $24.99/user/mo is where Asana extracts real revenue: goals, portfolios, custom rules, and advanced reporting are locked behind it. For teams that just need task management, Asana is overpriced vs ClickUp ($7) or Trello ($5).
For teams that need OKR tracking, cross-project dependencies, and workload management, Asana is one of the best options — but the price reflects it.
Pricing Plans
Free TrialPersonal
$0
- For 1-2 people
- Personal project management
- Basic task features
Starter
$10.99
- For growing teams
- Track project progress
- Hit deadlines
- Timeline view
Advanced
$24.99
- Portfolio management
- Goals across departments
- Advanced reporting
Enterprise
Custom
- Complex work coordination
- Automation across departments
- No limits
Enterprise+
Custom
- Strict compliance requirements
- Flexible controls
- Advanced security
Hidden Costs & Gotchas
Starter caps automation at 250 runs/month across the entire workspace — a single daily rule on 10 boards burns through this in 25 days, forcing an upgrade to Advanced at 2.3x the price
Goals, portfolios, and workload management are Advanced-only ($24.99). Teams that need OKR tracking must pay the premium — no mid-tier option exists
Minimum 2-seat purchase on all paid plans — solo users cannot buy a single Starter license
Monthly billing premium
Starter jumps from $10.99 to $13.49/user/mo (23% more), Advanced from $24.99 to $30.49/user/mo (22% more)
Asana AI Studio (advanced AI) requires a separate add-on on some plans. AI credits are limited and vary by plan — exact allocations are not publicly disclosed
Time tracking is not included natively on any plan — you need a third-party integration (Toggl, Harvest, Clockify) or the Advanced plan with a workaround via custom fields
Guest access (external collaborators) is available but guests count as limited members with reduced permissions — not as free viewers like in Notion or monday
Data export for compliance requires Enterprise. Starter and Advanced users cannot export structured data via API — only CSV exports
How Asana Compares
20-person cross-functional team, 12 months, annual billing
Asana$2,638/yr (Starter) or $5,998/yr (Advanced)
monday.com$2,880/yr
ClickUp$1,680/yr
Notion$1,920/yr
Which Plan Do You Need?
Small teams (2-15) managing tasks and projects→ Personal (Free, up to 15 members)
Unlimited tasks and projects, list/board/calendar views, assignees, due dates. No timeline or automation, but covers basic project management for free.
Teams needing timeline, workflows, and forms→ Starter ($10.99/user/mo annual)
Timeline (Gantt), workflow builder (250 runs/mo), forms, task approvals. The minimum viable plan for structured project management.
Organizations tracking OKRs and managing portfolios→ Advanced ($24.99/user/mo annual)
Goals, portfolios, workload management, advanced custom rules, and Asana AI. The plan for teams that manage multiple projects with cross-team dependencies.
Enterprises with complex approval workflows and compliance needs→ Enterprise (~$35/user/mo, custom)
SAML SSO, SCIM, custom branding, data export APIs, and 24/7 support. Required for regulated industries and 100+ seat deployments.
Our Recommendation
Worth it if...
Your team needs structured project management with goals, portfolios, and cross-project dependencies. Asana's workflow builder and reporting are best-in-class for non-engineering teams. The UI strikes the right balance between simplicity and power.
Skip if...
You primarily need task boards (Trello is simpler and cheaper), maximum features per dollar (ClickUp does more for $7/seat), or software development workflows (Jira or Linear are built for that). Also skip Advanced if you don't actually use goals and portfolios — Starter covers most team PM needs.
Negotiation tips
Enterprise pricing is negotiable. Multi-year discounts (2-3 years) save 15-25%. Non-profit and education discounts (50%+) are available. Use ClickUp's $7/seat pricing as leverage. Annual billing is required on all plans — ask for quarterly billing on Enterprise as a concession.
Team Cost Scenario
Team of 20, 12 months: Product team with 20 members using Starter plan. Considering upgrade to Advanced for goals and portfolios.
| starter Plan | 20 × Starter annual at $10.99/user/mo = $2,638/yr |
| advanced Plan | 20 × Advanced annual at $24.99/user/mo = $5,998/yr |
| premium Delta | +$3,360/yr for goals, portfolios, unlimited automations, and advanced reporting |
| Annual Total | $2,638/yr (Starter) or $5,998/yr (Advanced) |
Overage & Usage Pricing
guest Access
Included but guests have limited permissions. Not billed separately
minimum Seats
2-seat minimum on all paid plans
automation Runs
Starter: 250/mo. Advanced: unlimited. No overage purchase option
monthly Billing
Starter: $13.49/user (23% premium). Advanced: $30.49/user (22% premium)
Recent Pricing Changes
2024-2026
Asana rebranded tiers in 2024: Basic became Personal (free), Premium became Starter, Business became Advanced. Prices increased slightly: Starter from $10.99 (unchanged) but Advanced from $24.99 (previously Business at $24.99 — same price, rebranded).
AI features were added to Starter and Advanced at no extra per-feature charge. Enterprise pricing trended upward as Asana pushed larger organizations toward custom contracts.
How Asana Compares to Competitors
monday.com (Standard $12/seat/mo) is Asana's closest competitor with similar pricing. Monday is more visual and intuitive; Asana is more structured and goal-oriented. Monday's 250 automation cap matches Asana Starter's 250 cap. For teams that prioritize colorful visual boards, monday wins. For teams that need goals, portfolios, and workload management, Asana wins. ClickUp (Unlimited $7/seat/mo) offers dramatically more features per dollar: Gantt, time tracking, goals, docs, whiteboards, and 25,000 automations — all at 36% less than Asana Starter. The tradeoff is a busier UI and steeper learning curve.
Jira (Standard $7.91/user/mo) is built for software teams — sprints, backlogs, story points, and developer tool integrations. Jira is better for engineering workflows; Asana is better for cross-functional teams (marketing, operations, product).
Linear ($10/user/mo) is the modern alternative for software teams who find Jira too complex. Faster, cleaner, and opinionated about agile workflows. Not a direct Asana competitor for non-engineering teams.
