Awario vs Brand24: Which is Better in 2026?
Choosing between Awario and Brand24 comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Brand24 wins this matchup. Our overall Brand Monitoring pick is Reputation.com. Our free Brand Monitoring pick is BrightLocal. Pick Awario if you need brand monitoring.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Awario
Social listening and analytics
Best for you if:
- • You want crawls 13B+ pages daily for comprehensive web coverage
- • You want affordable entry price compared to enterprise social listening tools
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want good social listening
- • You want sentiment analysis
| At a Glance | Awario | Brand24 |
|---|---|---|
Starts at | Custom | $149/moIndividual |
Best For | Brand Monitoring | Marketing |
Rating | 4.1/5 | 4.6/5 |
Free plan | No | No |
Choose Awario or Brand24?
Choose Awario if
Social listening and analytics
- You want crawls 13B+ pages daily for comprehensive web coverage
- You want affordable entry price compared to enterprise social listening tools
- Your work is brand monitoring-shaped, not marketing-shaped
Choose Brand24 if
Track online conversations about your brand in real-time
- You want good social listening
- You want sentiment analysis
- Your work is marketing-shaped, not brand monitoring-shaped
| Feature | Awario | Brand24 |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.1/5 95 reviews | ★4.6/5 359 reviews |
| Categories | Brand MonitoringSocial Media Management | MarketingAnalytics |
In-Depth Analysis
Awario
Social listening and analytics
Awario's pricing is on the higher side, especially for monthly plans like the Pro at €149/mo, which offers a decent jump in mentions but at a significant premium.
Watch out
Mention overage fees not specified
Strengths
- +Crawls 13B+ pages daily for comprehensive web coverage
- +Affordable entry price compared to enterprise social listening tools
- +Boolean search gives granular control over mention tracking
- +Clean dashboard with actionable sentiment and audience breakdowns
- +Supports direct reply to mentions without leaving the app
Weaknesses
- -Mention volume caps may limit high-traffic brands on lower plans
- -No built-in CRM or influencer management features
- -Historical data depth limited by plan tier
- -Learning curve for Boolean query syntax
Key features
Brand24
Track online conversations about your brand in real-time
Brand24 is a capable social listening tool, but it is one of the most expensive options in its category, the cheapest plan starts at $199/month (annual), and the most popular Pro plan is $399/month.
Watch out
API access costs $99/month extra on top of your plan subscription. This is not included in any standard tier.
Strengths
- +Good social listening
- +Sentiment analysis
- +Influencer tracking
- +Fair pricing
- +Good reporting
Weaknesses
- -Data limits
- -Accuracy varies
- -Learning curve
- -Limited historical data
- -Some features basic
Key features
Pricing: Awario vs Brand24
| Plan | Awario | Brand24 |
|---|---|---|
| Tier 1 | N/A | $149 Individual |
| Tier 2 | N/A | $249 Team |
| Tier 3 | N/A | $299 Pro |
| Tier 4 | N/A | $499 Business |
| Tier 5 | N/A | $1,499 Enterprise |
Pricing verified from each vendor's public pricing page. Compare in detail on Awario pricing and Brand24 pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Brand24
Want the highest-rated option?
Awario: 4.1/5 (95 reviews). Brand24: 4.6/5 (359 reviews).
Go with: Brand24
Value user reviews?
Awario: 95 reviews (4.1/5). Brand24: 359 reviews (4.6/5).
Go with: Brand24
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Awario is a brand monitoring tool. Brand24 is in marketing. Pick the category that matches your needs.
How important are ratings?
Brand24 is rated higher: 4.6/5 vs 4.1/5.
Key Takeaways
Brand24
- Higher user rating: 4.6/5 vs 4.1/5
- Larger review base (359 reviews)
- Our pick for this comparison
Awario
- Better fit for brand monitoring
The Bottom Line
Brand24 wins this matchup. Our overall Brand Monitoring pick is Reputation.com. Our free Brand Monitoring pick is BrightLocal.
Frequently Asked Questions
Is Awario or Brand24 better?
Brand24 is rated in our evaluation. Both are paid.
What are Awario and Brand24 used for?
Awario: Social listening and analytics. Brand24: Track online conversations about your brand in real-time.
What does Awario cost vs Brand24?
Awario is a paid tool. Brand24 is a paid tool. Visit their websites for detailed pricing.