Awario vs Brand24: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Awario and Brand24 side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Brand24 leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Awario
Social listening and analytics
Best for you if:
- • You want crawls 13B+ pages daily for comprehensive web coverage
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want good social listening
| At a Glance | Awario | Brand24 |
|---|---|---|
Starts at | From $49/mo, billed monthly Starter plan | From $249/mo flat, billed monthly Individual plan |
Category | Social Media Management Marketing | Marketing Analytics |
Rating | 4.1/5 G2 3.9 · Capterra 4.3 95 reviews | 4.6/5 G2 4.6 359 reviews |
Free plan | No | No |
Watch out for | n/a | The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day. |
Choose Awario or Brand24?
Choose Awario if
- You want crawls 13B+ pages daily for comprehensive web coverage
- You want affordable entry price compared to enterprise social listening tools
- You work in social media management, not marketing
Choose Brand24 if
- You want good social listening
- You want sentiment analysis
- You work in marketing, not social media management
In-Depth Analysis
Awario
Social listening and analytics
Awario's pricing is on the higher side, especially for monthly plans like the Pro at €149/mo, which offers a decent jump in mentions but at a significant premium.
Strengths
- Pro: Crawls 13B+ pages daily for comprehensive web coverage
- Pro: Affordable entry price compared to enterprise social listening tools
- Pro: Boolean search gives granular control over mention tracking
- Pro: Clean dashboard with actionable sentiment and audience breakdowns
- Pro: Supports direct reply to mentions without leaving the app
Weaknesses
- Con: Mention volume caps may limit high-traffic brands on lower plans
- Con: No built-in CRM or influencer management features
- Con: Historical data depth limited by plan tier
- Con: Learning curve for Boolean query syntax
Key features
Brand24
Track online conversations about your brand in real-time
For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights.
Watch out
The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day.
Strengths
- Pro: Good social listening
- Pro: Sentiment analysis
- Pro: Influencer tracking
- Pro: Fair pricing
- Pro: Good reporting
Weaknesses
- Con: Data limits
- Con: Accuracy varies
- Con: Learning curve
- Con: Limited historical data
- Con: Some features basic
Key features
Plans and prices: Awario vs Brand24
| Tool | Plans and prices | Source |
|---|---|---|
| Awario |
| awario.com/pricing read Nov 2, 2026 |
| Brand24 |
| brand24.com/pricing read Oct 31, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Awario pricing and Brand24 pricing.
Key Takeaways
Awario
- Choose if you want social listening and analytics
Brand24
- Higher user rating: 4.6/5 vs 4.1/5
What the data shows
On the data below, Brand24 leads on higher user rating. We do not name an overall winner for this pair.
- Brand24 has the higher user rating (4.1/5 from 95 reviews for Awario, 4.6/5 from 359 reviews for Brand24).
- Entry prices are not ranked, they are charged on different bases: Awario $49/mo, billed monthly; Brand24 $249/mo flat, billed monthly.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Awario and Brand24 compare in 2026?
On the data below, Brand24 leads on higher user rating. We do not name an overall winner for this pair. Brand24 has the higher user rating (4.1/5 from 95 reviews for Awario, 4.6/5 from 359 reviews for Brand24). Entry prices are not ranked, they are charged on different bases: Awario $49/mo, billed monthly; Brand24 $249/mo flat, billed monthly.
What are Awario and Brand24 used for?
Awario: Social listening and analytics. Brand24: Track online conversations about your brand in real-time.
What does Awario cost vs Brand24?
Awario's cheapest paid plan is Starter at $49/mo, billed monthly. Brand24's cheapest paid plan is Individual at $249/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Awario and Brand24?
Awario's main strength: crawls 13B+ pages daily for comprehensive web coverage. Brand24's main strength: good social listening.