Badger Maps vs Map My Customers: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Badger Maps and Map My Customers side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Badger Maps leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Badger Maps
Optimize field sales and service operations with intelligent route planning and territory management.
Best for you if:
- • You want reduces driving time by 20% and increases meetings per day
Map My Customers
The CRM for field sales teams, turning customer data into actionable maps, routes, and territories.
Best for you if:
- • You want significantly reduces time spent on route planning and administrative tasks for field reps
| At a Glance | Badger Maps | Map My Customers |
|---|---|---|
Starts at | From $58/user/mo, billed yearly Business plan | From $99/user/mo, billed monthly Industry Leader plan |
Category | Field Management Route Optimization | Route Optimization CRM |
Rating | 4.7/5 G2 4.7 · Capterra 4.6 · SourceForge 5.0 549 reviews | 4.3/5 G2 4.5 · Capterra 4.5 · SourceForge 1.0 229 reviews |
Free plan | No | No |
Choose Badger Maps or Map My Customers?
Choose Badger Maps if
- You want reduces driving time by 20% and increases meetings per day
- You want boosts sales by 22% and field data collection by 50%
- You work in field management, not route optimization
Choose Map My Customers if
- You want significantly reduces time spent on route planning and administrative tasks for field reps
- You want increases sales rep adoption due to its mobile-first, intuitive, and map-centric design
- You work in route optimization, not field management
In-Depth Analysis
Badger Maps
Optimize field sales and service operations with intelligent route planning and territory management.
Badger Maps offers a modular pricing structure, which can be fair if users only need specific functionalities.
Strengths
- Pro: Reduces driving time by 20% and increases meetings per day
- Pro: Boosts sales by 22% and field data collection by 50%
- Pro: Seamless two-way integration with major CRMs
- Pro: Improves CRM adoption among field reps
- Pro: Enhances territory balance and coverage, leading to increased sales and customer satisfaction
Weaknesses
- Con: No free tier available, only trials
- Con: Requires integration with existing CRMs for full functionality
Key features
Map My Customers
The CRM for field sales teams, turning customer data into actionable maps, routes, and territories.
Map My Customers offers a tiered pricing structure that appears fair for its target audience of field sales teams.
Strengths
- Pro: Significantly reduces time spent on route planning and administrative tasks for field reps.
- Pro: Increases sales rep adoption due to its mobile-first, intuitive, and map-centric design.
- Pro: Provides sales leaders with comprehensive insights into rep activity, performance, and territory effectiveness.
- Pro: Enables reps to discover and engage with nearby accounts, maximizing time in the field.
- Pro: Integrates with popular CRMs, ensuring data consistency and a single source of truth.
Weaknesses
- Con: Specific pricing details are not publicly available and require a demo or contact.
- Con: Primarily focused on field sales, which might not be suitable for inside sales teams.
Key features
Plans and prices: Badger Maps vs Map My Customers
| Tool | Plans and prices | Source |
|---|---|---|
| Badger Maps |
| badgermapping.com/pricing read Oct 26, 2026 |
| Map My Customers |
| mapmycustomers.com/pricing read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Badger Maps pricing and Map My Customers pricing.
Key Takeaways
Badger Maps
- Higher user rating: 4.7/5 vs 4.3/5
Map My Customers
- Choose if you want the CRM for field sales teams, turning customer data into actionable maps, routes, and territories
What the data shows
On the data below, Badger Maps leads on higher user rating. We do not name an overall winner for this pair.
- Badger Maps has the higher user rating (4.7/5 from 549 reviews for Badger Maps, 4.3/5 from 229 reviews for Map My Customers).
- Entry prices are not ranked, they are charged on different bases: Badger Maps $58/user/mo, billed yearly; Map My Customers $99/user/mo, billed monthly.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Badger Maps and Map My Customers compare in 2026?
On the data below, Badger Maps leads on higher user rating. We do not name an overall winner for this pair. Badger Maps has the higher user rating (4.7/5 from 549 reviews for Badger Maps, 4.3/5 from 229 reviews for Map My Customers). Entry prices are not ranked, they are charged on different bases: Badger Maps $58/user/mo, billed yearly; Map My Customers $99/user/mo, billed monthly.
What are Badger Maps and Map My Customers used for?
Badger Maps: Optimize field sales and service operations with intelligent route planning and territory management. Map My Customers: The CRM for field sales teams, turning customer data into actionable maps, routes, and territories.
What does Badger Maps cost vs Map My Customers?
Badger Maps's cheapest paid plan is Business at $58/user/mo, billed yearly. Map My Customers's cheapest paid plan is Industry Leader at $99/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Badger Maps and Map My Customers?
Badger Maps's main strength: reduces driving time by 20% and increases meetings per day. Map My Customers's main strength: significantly reduces time spent on route planning and administrative tasks for field reps.