Badger Maps Pricing 2026
Plans, hidden costs, and cheaper alternatives compared
Is Badger Maps worth the price?
Badger Maps offers a modular pricing structure, which can be fair if users only need specific functionalities.
However, combining multiple modules like 'Badger Align' ($20/mo) and 'Badger Insights' ($60/mo) quickly adds up, potentially making it expensive for comprehensive solutions. This model is best for businesses with very specific, isolated needs rather than those seeking an all-in-one platform.
Pricing Plans
Badger Align
$20/mo
- Territory creation
- Territory alignment
- Weighted & custom metrics
- Territory optimization
- CRM integration
- Scenario planning
- Legacy & core account exclusions
Badger Lead Routing
$18/mo
- Territory-based lead assignment
- Object routing (accounts, contacts, opportunities)
- Address to territory matching
- Assignment rules
- CRM integration
- Lead notifications
Badger Insights
$60/mo
- Sales cycle dashboard
- Territory insights
- CRM Integration
- Heat maps, bubble maps, thematic maps
- Charts & graphs
- Territory comparisons
- Demographic overlays
- Dynamic reports
Badger Scoreboard
$14/mo
- Dynamic leader boards
- Gamification
- Charts and graphs
- Custom metrics
- CRM integration
Hidden Costs & Gotchas
No free trial to test features
Combining modules increases cost significantly
CRM integration may require additional setup
Yearly billing likely required for discounts
Which Plan Do You Need?
Companies needing specific territory tools
Sales teams optimizing lead assignment
Businesses focused on gamified sales performance
How Badger Maps Compares to Competitors
Compared to platforms like Salesforce Maps (which often bundles features into higher-priced editions), Badger Maps' modular approach allows for more granular control over spending, though individual modules like 'Badger Insights' at $60/mo are comparable to some entry-level full solutions. Route planning competitors like Route4Me offer more comprehensive routing features at a similar price point to a single Badger module, potentially offering more value for pure route optimization.
Badger Maps Pricing FAQ
How much does Badger Maps cost?
Badger Maps starts at $14/month on the Badger Scoreboard plan. It offers 4 paid tiers ranging from $14/month up to $14/month.
Does Badger Maps have a free plan?
Badger Maps does not offer a permanent free plan. Paid plans are required from day one.
What is the cheapest Badger Maps paid plan?
The cheapest paid plan for Badger Maps is "Badger Scoreboard" at $14/month. Key features include: Dynamic leader boards, Gamification, Charts and graphs.
Is there a cheaper alternative to Badger Maps?
Yes. Popular alternatives to Badger Maps include Routific, Locus, FarEye, Repsly. Free alternatives include Routific. Compare them side-by-side on Toolradar.
Cheaper alternatives to Badger Maps
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
