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Badger Maps vs ServiceTitan: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Badger Maps and ServiceTitan side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Badger Maps leads on higher user rating. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 1,265 user reviews compared Pricing checked Oct 31, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Badger Maps

Optimize field sales and service operations with intelligent route planning and territory management.

Best for you if:

  • • You want reduces driving time by 20% and increases meetings per day

ServiceTitan

The #1 software for commercial and residential trades businesses to manage operations and drive growth.

Best for you if:

  • • You want maximizes profits and optimizes cash flow
At a glance: Badger Maps vs ServiceTitan
At a Glance
Badger Maps Badger Maps
ServiceTitan ServiceTitan
Starts at
From $58/user/mo, billed yearly Business plan
Not published
Category
Field Management Route Optimization
Accounting Invoicing
Rating
4.7/5 G2 4.7 · Capterra 4.6 · SourceForge 5.0 549 reviews 4.4/5 G2 4.4 · Capterra 4.3 716 reviews
Free plan
No No

Choose Badger Maps or ServiceTitan?

Badger Maps

Choose Badger Maps if

  • You want reduces driving time by 20% and increases meetings per day
  • You want boosts sales by 22% and field data collection by 50%
  • You work in field management, not accounting
ServiceTitan

Choose ServiceTitan if

  • You want maximizes profits and optimizes cash flow
  • You want increases workforce productivity and safety
  • You work in accounting, not field management

In-Depth Analysis

Badger Maps Badger Maps

Optimize field sales and service operations with intelligent route planning and territory management.

Fair value

Badger Maps offers a modular pricing structure, which can be fair if users only need specific functionalities.

Strengths

  • Pro: Reduces driving time by 20% and increases meetings per day
  • Pro: Boosts sales by 22% and field data collection by 50%
  • Pro: Seamless two-way integration with major CRMs
  • Pro: Improves CRM adoption among field reps
  • Pro: Enhances territory balance and coverage, leading to increased sales and customer satisfaction

Weaknesses

  • Con: No free tier available, only trials
  • Con: Requires integration with existing CRMs for full functionality

Key features

Fastest sales route planning with up to 120 stops Customer data visualization on interactive maps Automated data syncing with CRMs (e.g., Salesforce, HubSpot) Customizable check-in forms for data collection Automated mileage tracking and reporting Lead generation based on local business data

ServiceTitan ServiceTitan

The #1 software for commercial and residential trades businesses to manage operations and drive growth.

Fair value

It's likely expensive given its comprehensive feature set and market leadership, best suited for established commercial and residential trades businesses with significant operational needs.

Strengths

  • Pro: Maximizes profits and optimizes cash flow
  • Pro: Increases workforce productivity and safety
  • Pro: Maximizes lifetime customer value and helps win more business
  • Pro: Comprehensive suite of integrated tools for various business functions
  • Pro: Provides real-time data and actionable insights for decision-making

Weaknesses

  • Con: Pricing information is not publicly available, requiring a demo request.
  • Con: May have a learning curve due to its extensive features and integrations.

Key features

Real-time costing and predictive insights Automated billing processes Automated systems and processes for productivity Proactive service and quality work management Pipeline monitoring and work order response 70+ pre-built integrations (e.g., ServiceChannel, XOi, Viewpoint Spectrum)

Plans and prices: Badger Maps vs ServiceTitan

Plans and prices of Badger Maps and ServiceTitan, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Badger Maps
  • Business: $58/user/mo, billed yearly
  • Enterprise: Custom pricing
  • Badger Align (add-on): Usage-based, one-time or minimum-commitment pricing
  • Badger Lead Routing (add-on): Usage-based, one-time or minimum-commitment pricing
  • Badger Insights (add-on): Usage-based, one-time or minimum-commitment pricing
  • Badger Scoreboard (add-on): Usage-based, one-time or minimum-commitment pricing
badgermapping.com/pricing read Oct 26, 2026
ServiceTitan
  • Starter: Custom pricing
  • Essentials: Custom pricing
  • The Works: Custom pricing
servicetitan.com/pricing read Oct 31, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Badger Maps pricing and ServiceTitan pricing.

Key Takeaways

Badger Maps

  • Higher user rating: 4.7/5 vs 4.4/5

ServiceTitan

  • Choose if you want the #1 software for commercial and residential trades businesses to manage operations and drive growth

What the data shows

On the data below, Badger Maps leads on higher user rating. We do not name an overall winner for this pair.

  • Badger Maps has the higher user rating (4.7/5 from 549 reviews for Badger Maps, 4.4/5 from 716 reviews for ServiceTitan).
  • Badger Maps starts at $58/user/mo, billed yearly; ServiceTitan has no public paid plan price on file.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Badger Maps and ServiceTitan compare in 2026?

On the data below, Badger Maps leads on higher user rating. We do not name an overall winner for this pair. Badger Maps has the higher user rating (4.7/5 from 549 reviews for Badger Maps, 4.4/5 from 716 reviews for ServiceTitan). Badger Maps starts at $58/user/mo, billed yearly; ServiceTitan has no public paid plan price on file.

What are Badger Maps and ServiceTitan used for?

Badger Maps: Optimize field sales and service operations with intelligent route planning and territory management. ServiceTitan: The #1 software for commercial and residential trades businesses to manage operations and drive growth.

What does Badger Maps cost vs ServiceTitan?

Badger Maps's cheapest paid plan is Business at $58/user/mo, billed yearly. ServiceTitan has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.

What's the main difference between Badger Maps and ServiceTitan?

Badger Maps's main strength: reduces driving time by 20% and increases meetings per day. ServiceTitan's main strength: maximizes profits and optimizes cash flow.

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