Brand24 vs Sprout Social: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Brand24 and Sprout Social side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Brand24
Track online conversations about your brand in real-time
Best for you if:
- • You want good social listening
Sprout Social
Social media management & analytics
Best for you if:
- • You want excellent analytics
| At a Glance | Brand24 | Sprout Social |
|---|---|---|
Starts at | From $249/mo flat, billed monthly Individual plan | From $199/mo, billed monthly Standard plan |
Category | Marketing Analytics | Social Media Management Marketing |
Rating | 4.6/5 G2 4.6 359 reviews | 4.4/5 G2 4.4 7,428 reviews |
Free plan | No | No |
Watch out for | The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day. | n/a |
Choose Brand24 or Sprout Social?
Choose Brand24 if
- You want good social listening
- You want sentiment analysis
- You work in marketing, not social media management
Choose Sprout Social if
- You want excellent analytics
- You want social listening
- You work in social media management, not marketing
In-Depth Analysis
Brand24
Track online conversations about your brand in real-time
For that price, you get real-time monitoring across social media, news, blogs, forums, and podcasts, plus AI-powered sentiment analysis and brand insights.
Watch out
The Individual plan has 12-hour update delays, meaning you could miss a PR crisis for half a day.
Strengths
- Pro: Good social listening
- Pro: Sentiment analysis
- Pro: Influencer tracking
- Pro: Fair pricing
- Pro: Good reporting
Weaknesses
- Con: Data limits
- Con: Accuracy varies
- Con: Learning curve
- Con: Limited historical data
- Con: Some features basic
Key features
Sprout Social
Social media management & analytics
Sprout Social's pricing is on the higher end compared to some market alternatives, with the Standard tier starting at $199/month.
Strengths
- Pro: Excellent analytics
- Pro: Social listening
- Pro: Great support
Weaknesses
- Con: Premium pricing
- Con: No free tier
Key features
Plans and prices: Brand24 vs Sprout Social
| Tool | Plans and prices | Source |
|---|---|---|
| Brand24 |
| brand24.com/pricing read Oct 31, 2026 |
| Sprout Social |
| sproutsocial.com/pricing read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Brand24 pricing and Sprout Social pricing.
Key Takeaways
Brand24
- Choose if you want track online conversations about your brand in real-time
Sprout Social
- Choose if you want social media management & analytics
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.6/5 from 359 reviews for Brand24, 4.4/5 from 7,428 reviews for Sprout Social).
- Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; Sprout Social $199/mo, billed monthly.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Brand24 and Sprout Social compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.6/5 from 359 reviews for Brand24, 4.4/5 from 7,428 reviews for Sprout Social). Entry prices are not ranked, they are charged on different bases: Brand24 $249/mo flat, billed monthly; Sprout Social $199/mo, billed monthly.
What are Brand24 and Sprout Social used for?
Brand24: Track online conversations about your brand in real-time. Sprout Social: Social media management & analytics.
What does Brand24 cost vs Sprout Social?
Brand24's cheapest paid plan is Individual at $249/mo flat, billed monthly. Sprout Social's cheapest paid plan is Standard at $199/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between Brand24 and Sprout Social?
Brand24's main strength: good social listening. Sprout Social's main strength: excellent analytics.