Brandfolder vs Hexnode: Which is Better in 2026?
Choosing between Brandfolder and Hexnode comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Brandfolder is our overall pick for digital asset management workflows. Pick Hexnode if you need security.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Brandfolder
Manage, organize, and distribute all your brand assets
Best for you if:
- • You need digital asset management features specifically
- • Enterprise digital asset management platform by Smartsheet for organizing creative assets across 8K video, 3D, and images
- • AI-powered flat search and auto-tagging scans entire library including text in documents and objects in images
Hexnode
Unified endpoint management and security for all your devices
Best for you if:
- • You need security features specifically
- • Unified management for desktops, mobile, kiosks, IoT, and wearables across 10+ platforms
- • AI-driven Genie AI for natural language troubleshooting and script generation
| At a Glance |  Brandfolder |  Hexnode |
|---|---|---|
Starts at | Custom | $2.2/moPro |
Best For | Digital Asset Management | Security |
Rating | 4.5/5 | 4.5/5 |
Free plan | No | No |
Choose Brandfolder or Hexnode?
Choose Brandfolder if
Manage, organize, and distribute all your brand assets
- Digital asset management
- Good for brands
- Active development
- Your work is digital asset management-shaped, not security-shaped
Choose Hexnode if
Unified endpoint management and security for all your devices
- Supports a wide range of device types and platforms from a single console
- AI-driven Genie AI reduces troubleshooting time with natural language commands and one-click fixes
- Strong recognition from industry analysts like Gartner, IDC, and Forrester
- Your work is security-shaped, not digital asset management-shaped
| Feature | Brandfolder | Hexnode |
|---|---|---|
| Pricing Model | Paid | Paid |
| User Rating | ★4.5/5 1,867 reviews | ★4.5/5 428 reviews |
| Categories | Digital Asset ManagementMarketing | SecurityAutomation |
In-Depth Analysis
Brandfolder
Manage, organize, and distribute all your brand assets
Strengths
- +Digital asset management
- +Good for brands
- +Active development
- +Good features
- +Enterprise ready
Weaknesses
- -Expensive
- -Enterprise focus
- -Learning curve
- -Per-user pricing
- -Support varies
Key features
Value 60/100. Brandfolder does not publish pricing, you must talk to sales.
Watch out: No public pricing: You cannot self-serve or even estimate costs without engaging sales. This creates information asymmetry that benefits the vendor during negotiations.
Hexnode
Unified endpoint management and security for all your devices
Strengths
- +Supports a wide range of device types and platforms from a single console
- +AI-driven Genie AI reduces troubleshooting time with natural language commands and one-click fixes
- +Strong recognition from industry analysts like Gartner, IDC, and Forrester
Weaknesses
- -Advanced features like XDR and IdP may require additional licensing
- -Full feature set may be overwhelming for small organizations with simple needs
Key features
Value 78/100. Hexnode's pricing is competitive for UEM, with the Enterprise tier at $3.20/device/month offering strong value for mid-size organizations needing desktop management and directory integrations.
Watch out: Yearly billing required for best per-device rate
Pricing: Brandfolder vs Hexnode
| Plan | Brandfolder | Hexnode |
|---|---|---|
| Tier 1 | 34000 Premium | $2.2 per device/month Pro |
| Tier 2 | Contact sales Enterprise | $3.2 per device/month Enterprise |
| Tier 3 | N/A | $4.7 per device/month Ultimate |
| Tier 4 | N/A | Request Pricing Ultra |
| Tier 5 | N/A | Request Pricing Hexnode UEM MSP |
Pricing verified from each vendor's public pricing page. Compare in detail on Brandfolder pricing and Hexnode pricing.
Who Should Use What?
On a budget?
Both are paid. Compare plans on their websites.
Go with: Brandfolder
Want the highest-rated option?
Brandfolder: 4.5/5 (1,867 reviews). Hexnode: 4.5/5 (428 reviews).
Go with: Brandfolder
Value user reviews?
Brandfolder: 1,867 reviews (4.5/5). Hexnode: 428 reviews (4.5/5).
Go with: Brandfolder
3 Questions to Help You Decide
What's your budget?
Both are paid. Pricing won't help you decide here.
What's your use case?
Brandfolder is a digital asset management tool. Hexnode is in security. Pick the category that matches your needs.
How important are ratings?
Both are rated 4.5/5.
Key Takeaways
Brandfolder
- Larger review base (1,867 reviews)
- Our pick for this comparison
Hexnode
- Better fit for security
The Bottom Line
Brandfolder is our pick.
Frequently Asked Questions
Is Brandfolder or Hexnode better?
Brandfolder is rated in our evaluation. Both are paid.
What are Brandfolder and Hexnode used for?
Brandfolder: Manage, organize, and distribute all your brand assets. Hexnode: Unified endpoint management and security for all your devices.
What does Brandfolder cost vs Hexnode?
Brandfolder is a paid tool. Hexnode is a paid tool. Visit their websites for detailed pricing.