Carta vs Pulley: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Carta and Pulley side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Carta leads on a free plan; Pulley leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Carta
Equity management and cap table software
Best for you if:
- • You want cap table management leader
Pulley
Equity management for startups
Best for you if:
- • You want modern cap table management
| At a Glance | Carta | Pulley |
|---|---|---|
Starts at | Free plan, paid from $299/mo, billed monthly Starter plan | From $100/mo flat, billed yearly Startup plan |
Category | Finance Compliance Management | Finance Entity Management |
Rating | 3.7/5 G2 4.4 · Trustpilot 2.2 238 reviews | 4.7/5 G2 4.7 135 reviews |
Free plan | No | No |
Watch out for | Potential overage fees for stakeholders beyond tier limits. | n/a |
Choose Carta or Pulley?
Choose Carta if
- You want cap table management leader
- You want 409A valuations
Choose Pulley if
- You want modern cap table management
- You want more affordable than Carta
In-Depth Analysis
Carta
Equity management and cap table software
Carta's pricing is quite generous for early-stage startups with its free 'Launch' tier, offering essential cap table and basic 409A.
Watch out
Potential overage fees for stakeholders beyond tier limits.
Strengths
- Pro: Cap table management leader
- Pro: 409A valuations
- Pro: Equity management
- Pro: Investor relations
- Pro: Industry standard
Weaknesses
- Con: Expensive
- Con: Per-stakeholder pricing
- Con: Overkill for small companies
- Con: Complex for simple needs
- Con: Migration difficult
Key features
Pulley
Equity management for startups
Pulley's Starter tier at $1200/year is fair for early-stage startups needing essential cap table management and 409A valuations.
Strengths
- Pro: Modern cap table management
- Pro: More affordable than Carta
- Pro: Good UX
- Pro: 409A valuations
- Pro: Transparent pricing
Weaknesses
- Con: Smaller than Carta
- Con: Less features
- Con: Newer platform
- Con: Limited integrations
- Con: US focused
Key features
Plans and prices: Carta vs Pulley
| Tool | Plans and prices | Source |
|---|---|---|
| Carta |
| carta.com read Sep 30, 2026 |
| Pulley |
| pulley.com/pricing read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Carta pricing and Pulley pricing.
Key Takeaways
Carta
- Has a free plan
Pulley
- Higher user rating: 4.7/5 vs 3.7/5
What the data shows
On the data below, Carta leads on a free plan; Pulley leads on higher user rating. We do not name an overall winner for this pair.
- Pulley has the higher user rating (3.7/5 from 238 reviews for Carta, 4.7/5 from 135 reviews for Pulley).
- Entry prices are not ranked, they are charged on different bases: Carta $299/mo, billed monthly; Pulley $100/mo flat, billed yearly.
- Only Carta has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Carta and Pulley compare in 2026?
On the data below, Carta leads on a free plan; Pulley leads on higher user rating. We do not name an overall winner for this pair. Pulley has the higher user rating (3.7/5 from 238 reviews for Carta, 4.7/5 from 135 reviews for Pulley). Entry prices are not ranked, they are charged on different bases: Carta $299/mo, billed monthly; Pulley $100/mo flat, billed yearly. Only Carta has a free plan.
What are Carta and Pulley used for?
Carta: Equity management and cap table software. Pulley: Equity management for startups.
What does Carta cost vs Pulley?
Carta's cheapest paid plan is Starter at $299/mo, billed monthly. Pulley's cheapest paid plan is Startup at $100/mo flat, billed yearly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Carta and Pulley?
Carta's main strength: cap table management leader. Pulley's main strength: modern cap table management.