
Equity management for startups
Visit WebsiteReviews onG2Capterra
146 reviews trackedThe Bottom Line
Entry price
Free plan available, paid tiers above
Biggest pro
Modern cap table management
Biggest con
Smaller than Carta
TL;DR - Pulley
- Pulley is a cap table and equity management platform for startups
- It manages stock options, 409A valuations, and equity transactions
- Free for up to 25 stakeholders, paid plans from $99/month
Pricing: Free plan available
Best for: Growing teams
4.7/5 across review platforms
What is Pulley?
Pulley manages equity for startups. Cap table management, 409A valuations, and equity planning-equity administration for growing companies.
The cap table is accurate. The 409A integration helps. The modeling assists planning.
Startups managing equity use Pulley for cap table and equity administration.
Available on: Web
Pros & Cons
Pros
- Modern cap table management
- More affordable than Carta
- Good UX
- 409A valuations
- Transparent pricing
Cons
- Smaller than Carta
- Less features
- Newer platform
- Limited integrations
- US focused
Ratings Across the Web
4.7(146 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Equity managementCap table409A valuationsOption managementScenario modelingCompliance
Pricing Plans
Free TrialStarter
$1,200/year
- Up to 25 stakeholders
- Cap table management
- 409A valuations
- Scenario modeling
Growth
Custom
- More stakeholders
- All Starter features
- Fundraising tools
- Audit-ready reporting
How Pulley's pricing compares
At $100/mo, Pulley is mid-range of its 2 direct competitors ($20 to $299/mo across the set).
Entry paid plan, monthly.
Reviews
4.7/5
Across 146 verified user reviews on G2, Capterra
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Pulley FAQ
Is Pulley free?
Free for early stage. Paid plans from $200/month. Cap table management.
What is Pulley?
Cap table management for startups. Track equity, issue options. Modern platform.
Pulley vs Carta?
Pulley simpler and cheaper. Carta more features. Pulley for early stage.
Source: pulley.com