Pulley
Claim this toolEquity management for startups
From $100/mo, billed yearly (free plan available) Visit WebsiteThe Bottom Line
- Price
- From $100/mo, billed yearly (free plan available). Compare plans
Key facts
- Pulley is a cap table and equity management platform for startups
- It manages stock options, 409A valuations, and equity transactions
- Offers a free tier for a limited number of stakeholders, with paid plans available
Pros
- Modern cap table management
- More affordable than Carta
- Good UX
- 409A valuations
- Transparent pricing
Cons
- Smaller than Carta
- Less features
- Newer platform
- Limited integrations
- US focused
What is Pulley?
Available on: Web
Ratings Across the Web
Pulley holds an aggregate rating of 4.7 out of 5 from 135 reviews across G2, last checked September 17, 2026.
Ratings aggregated from independent review platforms. Learn more
Key Features
- Equity management
- Cap table
- 409A valuations
- Option management
- Scenario modeling
- Compliance
Pricing Plans
Free TrialPricing checked Oct 20, 2026. Source: pulley.com/pricing, read Oct 20, 2026
| Plan | Price | Details |
|---|---|---|
| Starter | $1,200/year |
+1 more Show less
|
| Growth | Custom |
+1 more Show less
|
Is Pulley worth the price?
Pulley's Starter tier at $1200/year is fair for early-stage startups needing essential cap table management and 409A valuations.
The 'Custom' pricing for Growth suggests it can become expensive quickly for larger or more complex needs. This pricing is best for startups with up to 25 stakeholders who need core equity management without immediate advanced features.
How Pulley's pricing compares
Pulley starts at $100/mo, billed yearly. Its direct competitors are priced on a different basis (per user, or in another currency), so each entry price below is shown with its own unit and currency and is not ranked against the others.
Entry paid plan, monthly price (billing term shown per row), in each tool's own currency. Pricing checked Oct 20, 2026.
Pulley by the numbers
Toolradar data: Pulley's entry paid plan ($100/mo, billed yearly) ranks #127 of 155 (joint) for price among the Finance tools with a verified entry price and no stated unit, where the median is $30/mo. As of Oct 2026.
| Metric | Pulley | Peer median | Position (1 is best) |
|---|---|---|---|
| Entry paid plan | $100/mo, billed yearly | $30/mo | #127 of 155 (joint) tools with no stated price unit, verified price |
| Free plan | Yes | 31% have one | n/a |
| Listed as an alternative to | 5 tools | 3 | #165 of 633 (joint) |
| User rating | 4.7/5 (across the web, 135 ratings) | 4.5/5 | #32 of 299 (joint) tools with 20+ reviews |
Each position is counted among the tools that have data for that row, as noted under it. A lower entry price ranks higher; prices are read on vendor pages and compared only with tools priced on the same basis. All Finance data · How we compute this. Advertising and placement fees are not inputs to any position.
Cite this: Toolradar, “Pulley by the numbers”, Oct 2026.
Reviews
Review Pulley, get a free AI guide
Share your experience and we will send you Improve Your Thinking Patterns Using ChatGPT, free.
Across 135 verified user reviews on G2
Add your hands-on experience using the offer above to help the next buyer.
Best Pulley Alternatives
Top alternatives based on features, pricing, and user needs.
Still deciding?
Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.
Explore More
Pulley FAQ
How does Pulley assist with equity planning for startups?
Which teams within a startup would benefit most from using Pulley?
How does Pulley compare to Carta for equity management?
What kind of limitations should users be aware of when considering Pulley?
Does Pulley include a free tier for its equity management services?
How does Pulley ensure the accuracy of a startup's cap table?
How does Pulley pricing compare with other Finance tools?
Source: pulley.com