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Pulley

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Equity management for startups

FinanceEntity ManagementWorkflow Automation
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Reviews onG2Capterra
146 reviews tracked

The Bottom Line

Entry price

Free plan available, paid tiers above

Biggest pro

Modern cap table management

Biggest con

Smaller than Carta

TL;DR - Pulley

  • Pulley is a cap table and equity management platform for startups
  • It manages stock options, 409A valuations, and equity transactions
  • Free for up to 25 stakeholders, paid plans from $99/month
Pricing: Free plan available
Best for: Growing teams
4.7/5 across review platforms

What is Pulley?

Editorial review
Pulley manages equity for startups. Cap table management, 409A valuations, and equity planning-equity administration for growing companies. The cap table is accurate. The 409A integration helps. The modeling assists planning. Startups managing equity use Pulley for cap table and equity administration.

Available on: Web

how we evaluateSourcepulley.com ↗

Pros & Cons

Pros

  • Modern cap table management
  • More affordable than Carta
  • Good UX
  • 409A valuations
  • Transparent pricing

Cons

  • Smaller than Carta
  • Less features
  • Newer platform
  • Limited integrations
  • US focused

Ratings Across the Web

4.7(146 reviews)
G2130 reviews
4.7/5
Capterra16 reviews
4.8/5

Ratings aggregated from independent review platforms. Learn more

Key Features

Equity managementCap table409A valuationsOption managementScenario modelingCompliance

Pricing Plans

Free Trial

Pricing checked Jul 9, 2026

Starter

$1,200/year

  • Up to 25 stakeholders
  • Cap table management
  • 409A valuations
  • Scenario modeling

Growth

Custom

  • More stakeholders
  • All Starter features
  • Fundraising tools
  • Audit-ready reporting
Calculate your costView full pricing

Is Pulley worth the price?

75/100

Pulley's Starter tier at $1200/year is fair for early-stage startups needing essential cap table management and 409A valuations.

The 'Custom' pricing for Growth suggests it can become expensive quickly for larger or more complex needs. This pricing is best for startups with up to 25 stakeholders who need core equity management without immediate advanced features.

Hidden Costs & Gotchas

Growth tier price scales significantly with stakeholders.

Potential for additional fees for complex 409A valuations.

Annual commitment required for all tiers.

Integration costs with other financial systems.

How Pulley Compares to Competitors

Compared to Carta, which often starts around $2000-$3000 annually for similar basic features, Pulley's Starter tier at $1200/year is more accessible. However, Shareworks by Morgan Stanley typically targets larger enterprises, making Pulley's Growth tier competitive for mid-market startups before requiring enterprise solutions.

How Pulley's pricing compares

At $100/mo, Pulley is mid-range of its 2 direct competitors ($20 to $299/mo across the set).

Mercury
$20
Pulley
$100
Carta
$299

Entry paid plan, monthly. Pricing checked Jul 9, 2026.

Reviews

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4.7/5

Across 146 verified user reviews on G2, Capterra

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Best Pulley Alternatives

Top alternatives based on features, pricing, and user needs.

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CartaPaid

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4.3
Mercury logo
MercuryFree

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4.6
Crux logo
CruxPaid

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

Pulley vs CartaHead-to-head: features, pricing, who winsPulley vs MercuryHead-to-head: features, pricing, who winsPulley vs CruxHead-to-head: features, pricing, who wins

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Pulley FAQ

How does Pulley assist with equity planning for startups?

Pulley provides equity planning assistance through its modeling capabilities, which help growing companies manage and administer their equity effectively. This allows startups to plan for future equity issuance and understand its impact.

Which teams within a startup would benefit most from using Pulley?

Startups managing equity, particularly those involved in finance and entity management, would find Pulley most beneficial. It is designed for teams responsible for cap table administration and equity planning.

How does Pulley compare to Carta for equity management?

Pulley is a more affordable option than Carta, offering transparent pricing and a modern cap table management experience. While it has fewer features and is a newer platform, it provides good UX and 409A valuations.

What kind of limitations should users be aware of when considering Pulley?

Users should note that Pulley is a newer platform with fewer features and more limited integrations compared to larger competitors. It is also primarily focused on the US market.

Does Pulley include a free tier for its equity management services?

Yes, Pulley is available on a free tier, allowing startups to begin managing their equity without initial cost. Paid plans are offered for those requiring more extensive usage and additional features.

How does Pulley ensure the accuracy of a startup's cap table?

Pulley ensures an accurate cap table through its modern cap table management system. This core functionality is designed to provide precise equity records for startups.

Source: pulley.com

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