
Equity management and cap table software
Visit WebsiteReviews onG2Capterra
285 reviews trackedThe Bottom Line
Entry price
Paid plans only
Biggest pro
Cap table management leader
Biggest con
Expensive
TL;DR - Carta
- Carta is a platform for managing equity, cap tables, and valuations for startups
- It handles 409A valuations, equity grants, and liquidity events
- Plans from $5,000/year for startups
Pricing: Paid only
Best for: Enterprises & pros
4.3/5 across review platforms
What is Carta?
Carta manages cap tables, equity, and valuations for startups and private companies. Instead of spreadsheets that break and confuse, Carta maintains accurate ownership records and handles the complexity of equity compensation.
409A valuations are built in. Employee equity management handles grants, vesting, and exercises. Fund administration serves investors too.
Startups with employees or funding use Carta because cap table errors are expensive and equity administration is more complex than spreadsheets can handle.
Available on: Web
Pros & Cons
Pros
- Cap table management leader
- 409A valuations
- Equity management
- Investor relations
- Industry standard
Cons
- Expensive
- Per-stakeholder pricing
- Overkill for small companies
- Complex for simple needs
- Migration difficult
Ratings Across the Web
4.3(285 reviews)
Ratings aggregated from independent review platforms. Learn more
Key Features
Equity managementCap table409A valuationsFund adminInvestor servicesLiquidity
Pricing Plans
Free TrialLaunch
Free
Startups
- Cap table
- Up to 25 stakeholders
- 409A basic
- Core features
Most Popular
Starter
$299/month
Growing
- More stakeholders
- Full 409A
- Scenario modeling
Growth
Custom
Scaling
- Unlimited stakeholders
- Advanced features
- Integrations
Enterprise
Custom
Enterprise
- Custom terms
- Dedicated support
- API access
Reviews
4.3/5
Across 285 verified user reviews on G2, Capterra
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Carta FAQ
Is Carta free?
Launch plan from $3,000/year. Growth and Scale plans higher. Pricing based on company stage.
What is Carta?
Carta is equity management software. Cap tables, 409A valuations, and fund administration. Standard for startups.
Why do startups use Carta?
Manage equity, issue stock options, handle compliance. Investors expect clean cap tables. Makes fundraising easier.
Carta vs Pulley?
Pulley is newer and cheaper. Carta is more established with more features. Both handle cap table management.
Source: carta.com