Carta

Name: Carta
Brand: Carta
Price: 299 USD
Rating: 4.3 (359 reviews)

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Equity management and cap table software

Finance Entity Management Compliance Management

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4.3(359 across the web)

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Reviews onG2Capterra

359 reviews tracked

The Bottom Line

Entry price

Paid plans only

Biggest pro

Cap table management leader

Biggest con

Expensive

TL;DR - Carta

Carta is a platform for managing equity, cap tables, and valuations for startups
It handles 409A valuations, equity grants, and liquidity events
Plans from $5,000/year for startups

Pricing: Paid only

Best for: Enterprises & pros

4.3/5 across review platforms

What is Carta?

Editorial review

Carta manages cap tables, equity, and valuations for startups and private companies. Instead of spreadsheets that break and confuse, Carta maintains accurate ownership records and handles the complexity of equity compensation. 409A valuations are built in. Employee equity management handles grants, vesting, and exercises. Fund administration serves investors too. Startups with employees or funding use Carta because cap table errors are expensive and equity administration is more complex than spreadsheets can handle.

Available on: Web

LCLouis CorneloupUpdated Jul 20, 2026 · how we evaluateSourcecarta.com ↗

Pros & Cons

Pros

Cap table management leader
409A valuations
Equity management
Investor relations
Industry standard

Cons

Expensive
Per-stakeholder pricing
Overkill for small companies
Complex for simple needs
Migration difficult

Ratings Across the Web

4.3(359 reviews)

Carta holds an aggregate rating of 4.3 out of 5 from 359 reviews across G2 and Capterra, last checked August 25, 2026.

Ratings aggregated from independent review platforms. Learn more

Key Features

Equity managementCap table409A valuationsFund adminInvestor servicesLiquidity

Pricing Plans

Free Trial

Pricing checked Aug 19, 2026

Launch

Free

Startups

Cap table
Up to 25 stakeholders
409A basic
Core features

Starter

$299/month

Growing

More stakeholders
Full 409A
Scenario modeling

Growth

Custom

Scaling

Unlimited stakeholders
Advanced features
Integrations

Enterprise

Custom

Enterprise

Custom terms
Dedicated support
API access

Calculate your cost View full pricing

Is Carta worth the price?

85/100

Carta's pricing is quite generous for early-stage startups with its free 'Launch' tier, offering essential cap table and basic 409A.

The 'Starter' tier at $299/month seems fair for growing companies needing more robust features like scenario modeling. It's best for startups and private companies looking for a comprehensive equity management solution.

Hidden Costs & Gotchas

Custom pricing for 'Growth' and 'Enterprise' tiers.

Potential overage fees for stakeholders beyond tier limits.

Annual billing period might be a commitment.

Advanced integrations likely in higher tiers.

How Carta Compares to Competitors

Compared to Pulley, which also offers a free tier for very early startups but typically charges around $100-$200/month for basic paid plans, Carta's $299/month 'Starter' tier is slightly higher but includes full 409A and scenario modeling. AngelList CapTable offers a free basic service, but Carta provides more comprehensive features and support for growing companies.

Reviews

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4.3/5

Across 359 verified user reviews on G2, Capterra

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Best Carta Alternatives

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Still deciding?

Most buyers shortlist 2 or 3 tools before committing. Pull a side-by-side comparison or browse the full alternatives shortlist below.

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Carta FAQ

How does Carta assist with financial compliance for private companies?

Carta helps private companies with financial compliance by providing built-in 409A valuations and maintaining accurate ownership records. This ensures that equity administration adheres to necessary regulations, preventing costly errors often associated with manual tracking.

What kind of user benefits most from using Carta?

Carta is best suited for startups and private companies that have employees or have received funding. It helps these organizations manage the complexities of equity compensation and cap tables, which are often too intricate for basic spreadsheets.

How does Carta compare to a competitor like Runway?

Carta is recognized as a leader in cap table management, offering comprehensive equity and valuation tools. While both aim to serve private companies, Carta integrates 409A valuations and extensive employee equity management, which are core to its industry-standard offering.

What are the main limitations a company might encounter with Carta?

Carta can be expensive, especially due to its per-stakeholder pricing model, and may be considered overkill for very small companies with simple needs. Additionally, migrating existing data to Carta can be a complex process.

How is Carta priced?

Carta is offered as a paid product and does not include a permanently free tier. Its pricing model is based on a per-stakeholder structure, which can influence the overall cost for companies with many equity holders.

Can Carta manage employee equity compensation?

Yes, Carta includes robust employee equity management features that handle grants, vesting schedules, and exercises. This functionality helps companies administer equity compensation accurately and efficiently without relying on error-prone spreadsheets.

Does Carta support investor relations beyond cap table management?

Yes, Carta extends its support to investor relations through its fund administration capabilities. This allows it to serve the needs of investors in addition to managing the equity and cap tables for the companies themselves.

Source: carta.com

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