
Pulley
PaidEquity management for startups
4.7 /5 on G2 · 135 ratings, Sep 2026
Pulley manages equity for startups. Cap table management, 409A valuations, and equity planning-equity administration for growing companies. The cap table is accurate. The 409A integration helps. The modeling assists planning. Startups managing equity use Pulley for cap table and equity administration.
- Pro: Modern cap table management
- Pro: More affordable than Carta
- Pro: Good UX
- Con: Smaller than Carta
- Con: Less features
Pulley's Starter tier at $1200/year is fair for early-stage startups needing essential cap table management and 409A valuations.








