Is Pulley worth the price?
Pulley's Starter tier at $1200/year is fair for early-stage startups needing essential cap table management and 409A valuations.
The 'Custom' pricing for Growth suggests it can become expensive quickly for larger or more complex needs. This pricing is best for startups with up to 25 stakeholders who need core equity management without immediate advanced features.
Pricing Plans
Free TrialStarter
$1,200/year
- Up to 25 stakeholders
- Cap table management
- 409A valuations
- Scenario modeling
Growth
Custom
- More stakeholders
- All Starter features
- Fundraising tools
- Audit-ready reporting
Hidden Costs & Gotchas
Growth tier price scales significantly with stakeholders.
Potential for additional fees for complex 409A valuations.
Annual commitment required for all tiers.
Integration costs with other financial systems.
Which Plan Do You Need?
Early-stage startups
Companies with <25 stakeholders
Founders needing 409A
How Pulley Compares to Competitors
Compared to Carta, which often starts around $2000-$3000 annually for similar basic features, Pulley's Starter tier at $1200/year is more accessible. However, Shareworks by Morgan Stanley typically targets larger enterprises, making Pulley's Growth tier competitive for mid-market startups before requiring enterprise solutions.
Pulley Pricing FAQ
How much does Pulley cost?
Pulley starts at $1200/month on the Starter plan.
Does Pulley have a free plan?
Pulley does not offer a permanent free plan. However, a free trial is available.
Does Pulley offer a free trial?
Yes, Pulley offers a free trial. No credit card is typically required to start the trial, though this may vary.
Is there a cheaper alternative to Pulley?
Yes. Popular alternatives to Pulley include Carta, Mercury. Free alternatives include Mercury. Compare them side-by-side on Toolradar.
Cheaper alternatives to Pulley
Direct competitors with similar features. Many offer free tiers or lower per-seat pricing.
