Clay vs ZoomInfo: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Clay and ZoomInfo side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Clay leads on a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Clay
Supercharge sales & marketing with enriched lead data
Best for you if:
- • You want a free tier before you commit
ZoomInfo
B2B data and intelligence to power your go-to-market teams
Best for you if:
- • You want enterprise-grade data
| At a Glance | Clay | ZoomInfo |
|---|---|---|
Starts at | Free plan, paid from $167/mo flat, billed monthly Launch plan | Not published |
Category | Lead Generation Sales Intelligence | Lead Generation Sales Intelligence |
Rating | 4.6/5 G2 4.6 228 reviews | 4.1/5 PeerSpot 4.1 16 reviews |
Free plan | Yes | No |
Watch out for | Credit overages not detailed | Minimum seat requirements often apply |
Choose Clay or ZoomInfo?
Choose Clay if
- You want a free tier before you commit
- You want 100+ data sources
- You want AI research agent
Choose ZoomInfo if
- You want enterprise-grade data
- You want intent signals
In-Depth Analysis
Clay
Supercharge sales & marketing with enriched lead data
Clay's pricing starts reasonably with a generous Free tier, but scales up quickly.
Watch out
Credit overages not detailed
Strengths
- Pro: 100+ data sources
- Pro: AI research agent
- Pro: Powerful workflows
Weaknesses
- Con: Can get expensive
Key features
ZoomInfo
B2B data and intelligence to power your go-to-market teams
ZoomInfo's pricing, typically starting at $15k+ annually, is expensive compared to market alternatives, especially given the 'contact sales' model which often inflates prices.
Watch out
Minimum seat requirements often apply
Strengths
- Pro: Enterprise-grade data
- Pro: Intent signals
- Pro: AI features
Weaknesses
- Con: Expensive
- Con: Enterprise focus
Key features
Plans and prices: Clay vs ZoomInfo
| Tool | Plans and prices | Source |
|---|---|---|
| Clay |
| clay.com/pricing read Nov 1, 2026 |
| ZoomInfo |
| zoominfo.com read Oct 5, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Clay pricing and ZoomInfo pricing.
Key Takeaways
Clay
- Has a free plan
ZoomInfo
- Choose if you want B2B data and intelligence to power your go-to-market teams
What the data shows
On the data below, Clay leads on a free plan. We do not name an overall winner for this pair.
- User ratings rest on too few reviews to rank (4.6/5 from 228 reviews for Clay, 4.1/5 from 16 reviews for ZoomInfo; we compare ratings only above 20 reviews on both sides).
- Clay starts at $167/mo flat, billed monthly; ZoomInfo has no public paid plan price on file.
- Only Clay has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Clay and ZoomInfo compare in 2026?
On the data below, Clay leads on a free plan. We do not name an overall winner for this pair. User ratings rest on too few reviews to rank (4.6/5 from 228 reviews for Clay, 4.1/5 from 16 reviews for ZoomInfo; we compare ratings only above 20 reviews on both sides). Clay starts at $167/mo flat, billed monthly; ZoomInfo has no public paid plan price on file. Only Clay has a free plan.
What are Clay and ZoomInfo used for?
Clay: Supercharge sales & marketing with enriched lead data. ZoomInfo: B2B data and intelligence to power your go-to-market teams.
What does Clay cost vs ZoomInfo?
Clay's cheapest paid plan is Launch at $167/mo flat, billed monthly; it also has a free plan. ZoomInfo has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between Clay and ZoomInfo?
Clay's main strength: 100+ data sources. ZoomInfo's main strength: enterprise-grade data.