Constant Contact vs ConvertKit: Which is Better in 2026?
Choosing between Constant Contact and ConvertKit comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: ConvertKit wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Constant Contact if you need a free tier to start with.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Constant Contact
Established email marketing for small businesses
Best for you if:
- • You want easy to use
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Best for you if:
- • You want built specifically for creators
| At a Glance | Constant Contact | ConvertKit |
|---|---|---|
Starts at | Free Free plan | Free Free plan |
Category | Email Marketing Marketing Automation | Email Marketing Marketing Automation |
Rating | 4.2/5 G2 4.1 · Capterra 4.3 10,413 reviews | 4.5/5 Capterra 4.6 · G2 4.4 480 reviews |
Free plan | Yes | Yes |
Watch out for | Potential for increased costs with additional users on Lite. | n/a |
Choose Constant Contact or ConvertKit?
Choose Constant Contact if
- You want easy to use
- You want good for beginners
Choose ConvertKit if
- You want built specifically for creators
- You want simple automation builder
In-Depth Analysis
Constant Contact
Established email marketing for small businesses
Constant Contact's pricing is on the higher side compared to some market alternatives, especially for the Lite tier at $12/month which offers limited features and contacts.
Watch out
Potential for increased costs with additional users on Lite.
Strengths
- Pro: Easy to use
- Pro: Good for beginners
- Pro: Event marketing
- Pro: Templates
- Pro: Phone support
Weaknesses
- Con: Expensive for features
- Con: Limited automation
- Con: Dated interface
- Con: Competitors better value
- Con: Per-contact pricing
Key features
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
ConvertKit's pricing is fair for creators, with a generous free tier up to 10,000 subscribers.
Strengths
- Pro: Built specifically for creators
- Pro: Simple automation builder
- Pro: Good free tier
- Pro: Paid newsletter support
Weaknesses
- Con: Limited design customization
- Con: Basic analytics
- Con: More expensive than competitors at scale
Key features
Pricing: Constant Contact vs ConvertKit
| Plan | Constant Contact | ConvertKit |
|---|---|---|
| Tier 1 | $12 month Lite | $0 Newsletter |
| Tier 2 | $35 month Standard | $33 Creator |
| Tier 3 | $80 month Premium | $66 Pro |
Pricing verified from each vendor's public pricing page. Compare in detail on Constant Contact pricing and ConvertKit pricing.
Key Takeaways
ConvertKit
- Higher user rating: 4.5/5 vs 4.2/5
- Free tier available
- Our pick for this comparison
Constant Contact
- Larger review base (10,413 reviews)
The Bottom Line
ConvertKit wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan.
Frequently Asked Questions
Is Constant Contact or ConvertKit better in 2026?
ConvertKit wins this matchup. Omnisend ranks #1 on our Email Marketing list. Omnisend is the highest-listed Email Marketing tool with a free plan. Pick Constant Contact for email marketing workflows (main strength: easy to use). Pick ConvertKit for email marketing workflows (main strength: built specifically for creators).
What are Constant Contact and ConvertKit used for?
Constant Contact: Established email marketing for small businesses. ConvertKit: Email marketing for creators: newsletters, landing pages, and monetization.
What does Constant Contact cost vs ConvertKit?
Constant Contact's paid plans start at Free (Lite). ConvertKit's paid plans start at Free (Creator).
What's the main difference between Constant Contact and ConvertKit?
Constant Contact's main strength: easy to use. ConvertKit's main strength: built specifically for creators.