Constant Contact vs ConvertKit: Which is Better in 2026?
Choosing between Constant Contact and ConvertKit comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: ConvertKit is our overall pick for email marketing workflows. Pick Constant Contact if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Constant Contact
Established email marketing for small businesses
Best for you if:
- • Affordable email marketing for small businesses
- • Drag-and-drop email builder with templates
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Best for you if:
- • Email marketing for creators
- • Automation and sequences
| At a Glance |  Constant Contact |  ConvertKit |
|---|---|---|
Starts at | $12/monthLite | $0/moNewsletter |
Best For | Email Marketing | Email Marketing |
Rating | - | - |
Choose Constant Contact or ConvertKit?
Choose Constant Contact if
Established email marketing for small businesses
- Easy to use
- Good for beginners
- Event marketing
Choose ConvertKit if
Email marketing for creators: newsletters, landing pages, and monetization
- Built specifically for creators
- Simple automation builder
- Good free tier
| Feature | Constant Contact | ConvertKit |
|---|---|---|
| Pricing Model | Freemium | Freemium |
| User Rating | ★4.2/5 11,849 reviews | ★4.5/5 4,453 reviews |
| Categories | Email MarketingMarketing Automation | Email MarketingMarketing Automation |
In-Depth Analysis
Constant Contact
Established email marketing for small businesses
Strengths
- +Easy to use
- +Good for beginners
- +Event marketing
- +Templates
- +Phone support
Weaknesses
- -Expensive for features
- -Limited automation
- -Dated interface
- -Competitors better value
- -Per-contact pricing
Key features
ConvertKit
Email marketing for creators: newsletters, landing pages, and monetization
Strengths
- +Built specifically for creators
- +Simple automation builder
- +Good free tier
- +Paid newsletter support
Weaknesses
- -Limited design customization
- -Basic analytics
- -More expensive than competitors at scale
Key features
Pricing: Constant Contact vs ConvertKit
| Plan | Constant Contact | ConvertKit |
|---|---|---|
| Tier 1 | $12 month Lite | $0 Newsletter |
| Tier 2 | $35 month Standard | $33 Creator |
| Tier 3 | $80 month Premium | $66 Pro |
Pricing verified from each vendor's public pricing page. Compare in detail on Constant Contact pricing and ConvertKit pricing.
Who Should Use What?
On a budget?
Both are freemium. Compare plans on their websites.
Go with: Constant Contact
Want the highest-rated option?
Neither has user reviews yet.
Go with: Constant Contact
Value user reviews?
Neither has user reviews yet.
Go with: ConvertKit
3 Questions to Help You Decide
What's your budget?
Both are freemium. Pricing won't help you decide here.
What's your use case?
Both are email marketing tools. Compare their specific features to decide.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
ConvertKit
- Higher user rating: 4.5/5 vs 4.2/5
- Free tier available
- Our pick for this comparison
Constant Contact
- Larger review base (11,849 reviews)
The Bottom Line
ConvertKit is our pick.
Frequently Asked Questions
Is Constant Contact or ConvertKit better?
ConvertKit is rated in our evaluation. Both are freemium.
What are Constant Contact and ConvertKit used for?
Constant Contact: Established email marketing for small businesses. ConvertKit: Email marketing for creators: newsletters, landing pages, and monetization.
What does Constant Contact cost vs ConvertKit?
Constant Contact is freemium (free tier + paid plans). ConvertKit is freemium (free tier + paid plans). Visit their websites for detailed pricing.