Copper vs Folk: Which is Better in 2026?
Choosing between Copper and Folk comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Copper wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Pick Folk if you need a free tier to start with.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Copper
CRM for Google Workspace that lives in Gmail and Calendar
Best for you if:
- • You want google Workspace native
- • You want auto data capture
Folk
Lightweight CRM for relationships
Best for you if:
- • You want a free tier before you commit
- • You want simple interface
- • You want email enrichment
| At a Glance | Copper | Folk |
|---|---|---|
Starts at | $29/user/monthBasic | FreeFree tier available |
Best For | CRM | CRM |
Rating | 4.5/5 | 4.5/5 |
Free plan | No | Yes |
Choose Copper or Folk?
Choose Copper if
CRM for Google Workspace that lives in Gmail and Calendar
- You want google Workspace native
- You want auto data capture
Choose Folk if
Lightweight CRM for relationships
- You want a free tier before you commit
- You want simple interface
- You want email enrichment
- Budget matters (Free vs $29/user/month)
| Feature | Copper | Folk |
|---|---|---|
| Pricing Model | Paid | Freemium |
| User Rating | ★4.5/5 1,780 reviews | ★4.5/5 387 reviews |
| Categories | CRMProductivity | CRMProductivity |
In-Depth Analysis
Copper
CRM for Google Workspace that lives in Gmail and Calendar
Copper's pricing is on the higher side compared to some general CRMs, especially for its Basic tier at $29 per user/month which offers limited contacts.
Watch out
Potential overage fees for contacts
Strengths
- +Google Workspace native
- +Auto data capture
- +Easy to use
Weaknesses
- -Google dependent
Key features
Folk
Lightweight CRM for relationships
While the Premium tier at $35/member/month offers more, the per-member pricing can quickly escalate costs for small teams.
Strengths
- +Simple interface
- +Email enrichment
- +Browser extension
Weaknesses
- -Limited automation
- -Newer platform
Key features
Pricing: Copper vs Folk
| Plan | Copper | Folk |
|---|---|---|
| Tier 1 | $29 /user/month Basic | $17.5 member/month Standard |
| Tier 2 | $69 /user/month Professional | $35 member/month Premium |
| Tier 3 | $134 /user/month Business | $70 member/month Custom |
Pricing verified from each vendor's public pricing page. Compare in detail on Copper pricing and Folk pricing.
Who Should Use What?
On a budget?
Folk has a free tier. Copper is paid only.
Go with: Folk
Want the highest-rated option?
Copper: 4.5/5 (1,780 reviews). Folk: 4.5/5 (387 reviews).
Go with: Copper
Value user reviews?
Copper: 1,780 reviews (4.5/5). Folk: 387 reviews (4.5/5).
Go with: Copper
3 Questions to Help You Decide
What's your budget?
Copper is paid. Folk is freemium. Folk lets you start free.
What's your use case?
Both are crm tools. Compare their specific features to decide.
How important are ratings?
Both are rated 4.5/5.
Key Takeaways
Copper
- Larger review base (1,780 reviews)
- Our pick for this comparison
Folk
- Has a free tier
The Bottom Line
Copper wins this matchup. HubSpot is our overall CRM pick. HubSpot is our free CRM pick. Folk has a free tier if you want to test without paying.
Frequently Asked Questions
Is Copper or Folk better?
Copper is rated in our evaluation. Copper is paid and Folk is freemium.
What are Copper and Folk used for?
Copper: CRM for Google Workspace that lives in Gmail and Calendar. Folk: Lightweight CRM for relationships.
What does Copper cost vs Folk?
Copper is a paid tool. Folk is freemium (free tier + paid plans). Visit their websites for detailed pricing.