Exstats vs Moz Pro: Which is Better in 2026?
Choosing between Exstats and Moz Pro comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Bottom line: Moz Pro wins this matchup. Writesonic Chat is our overall SEO Tools pick. Writesonic Chat is our free SEO Tools pick. Pick Exstats if you need analytics.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Exstats
Unified analytics for browser extension developers
Best for you if:
- • You want a free tier before you commit
- • You want provides a single view for analytics across multiple browser stores, saving time and effort
- • You want offers historical data, which is typically unavailable in native extension store dashboards
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You want domain Authority metric
- • You want educational resources
| At a Glance | Exstats | Moz Pro |
|---|---|---|
Starts at | FreeFree tier available | $39/moStarter |
Best For | Analytics | SEO Tools |
Rating | - | 4.4/5 |
Free plan | Yes | No |
Choose Exstats or Moz Pro?
Choose Exstats if
Unified analytics for browser extension developers
- You want a free tier before you commit
- You want provides a single view for analytics across multiple browser stores, saving time and effort
- You want offers historical data, which is typically unavailable in native extension store dashboards
- Your work is analytics-shaped, not SEO tools-shaped
Choose Moz Pro if
SEO software for smarter marketing
- You want domain Authority metric
- You want educational resources
- Your work is SEO tools-shaped, not analytics-shaped
| Feature | Exstats | Moz Pro |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | No ratings yet | ★4.4/5 958 reviews |
| Categories | AnalyticsSEO Tools | SEO ToolsMarketing |
In-Depth Analysis
Exstats
Unified analytics for browser extension developers
Strengths
- +Provides a single view for analytics across multiple browser stores, saving time and effort.
- +Offers historical data, which is typically unavailable in native extension store dashboards.
- +Includes competitive analysis features to benchmark against other extensions.
- +Automated alerts notify users of critical changes, preventing manual monitoring.
- +Market exploration tools help identify trends and new opportunities.
Weaknesses
- -The free tier has very limited historical data and tracking capacity.
- -Advanced features like Slack alerts and extensive data exports are reserved for higher-priced plans.
- -Team collaboration features are only available in the highest tier.
Key features
Moz Pro
SEO software for smarter marketing
Moz Pro's pricing is on the higher side compared to some market alternatives, especially at the Starter ($39) and Standard ($99) tiers which offer limited campaigns and keywords.
Watch out
Overage fees for exceeding keyword/crawl limits
Strengths
- +Domain Authority metric
- +Educational resources
- +Beginner friendly
Weaknesses
- -Smaller link index
- -Less data than competitors
Key features
Pricing: Exstats vs Moz Pro
| Plan | Exstats | Moz Pro |
|---|---|---|
| Tier 1 | N/A | $39 Starter |
| Tier 2 | N/A | $99 Standard |
| Tier 3 | N/A | $179 Medium |
| Tier 4 | N/A | $299 Large |
Pricing verified from each vendor's public pricing page. Compare in detail on Exstats pricing and Moz Pro pricing.
Who Should Use What?
On a budget?
Exstats has a free tier. Moz Pro is paid only.
Go with: Exstats
Want the highest-rated option?
Moz Pro is rated 4.4/5. Exstats has no ratings yet.
Go with: Moz Pro
Value user reviews?
Exstats: no ratings yet. Moz Pro: 958 reviews (4.4/5).
Go with: Moz Pro
3 Questions to Help You Decide
What's your budget?
Exstats is freemium. Moz Pro is paid. Exstats lets you start free.
What's your use case?
Exstats is a analytics tool. Moz Pro is in SEO tools. Pick the category that matches your needs.
How important are ratings?
Moz Pro is rated 4.4/5; Exstats has no ratings yet.
Key Takeaways
Moz Pro
- Our pick for this comparison
Exstats
- Has a free tier
- Better fit for analytics
The Bottom Line
Moz Pro wins this matchup. Writesonic Chat is our overall SEO Tools pick. Writesonic Chat is our free SEO Tools pick. Exstats has a free tier if you want to test without paying.
Frequently Asked Questions
Is Exstats or Moz Pro better?
Moz Pro is rated in our evaluation. Exstats is freemium and Moz Pro is paid.
What are Exstats and Moz Pro used for?
Exstats: Unified analytics for browser extension developers. Moz Pro: SEO software for smarter marketing.
What does Exstats cost vs Moz Pro?
Exstats is freemium (free tier + paid plans). Moz Pro is a paid tool. Visit their websites for detailed pricing.