Exstats vs Moz Pro: Which is Better in 2026?
Choosing between Exstats and Moz Pro comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Exstats
Unified analytics for browser extension developers
Best for you if:
- • You want to try before committing
- • You need analytics features specifically
- • Unified analytics for Chrome, Edge, and Firefox extensions.
- • Track performance, competitors, and keyword rankings with historical data.
Moz Pro
SEO software for smarter marketing
Best for you if:
- • You need SEO tools features specifically
- • All-in-one SEO toolkit for keyword research, competitive analysis, and rank tracking.
- • Uses AI-powered insights to optimize content and understand search intent.
| At a Glance |  Exstats |  Moz Pro |
|---|---|---|
Starts at | Free tier + paid plansFree tier available | $39/moStarter |
Best For | Analytics | SEO Tools |
Rating | - | - |
Choose Exstats or Moz Pro?
Choose Exstats if
Unified analytics for browser extension developers
- Provides a single view for analytics across multiple browser stores, saving time and effort.
- Offers historical data, which is typically unavailable in native extension store dashboards.
- Includes competitive analysis features to benchmark against other extensions.
- You want a free tier before you commit
- Your work is analytics-shaped, not SEO tools-shaped
Choose Moz Pro if
SEO software for smarter marketing
- Domain Authority metric
- Educational resources
- Beginner friendly
- Your work is SEO tools-shaped, not analytics-shaped
| Feature | Exstats | Moz Pro |
|---|---|---|
| Pricing Model | Freemium | Paid |
| User Rating | No ratings yet | ★4.4/5 955 reviews |
| Categories | AnalyticsSEO Tools | SEO ToolsMarketing |
In-Depth Analysis
Exstats
Unified analytics for browser extension developers
Strengths
- +Provides a single view for analytics across multiple browser stores, saving time and effort.
- +Offers historical data, which is typically unavailable in native extension store dashboards.
- +Includes competitive analysis features to benchmark against other extensions.
- +Automated alerts notify users of critical changes, preventing manual monitoring.
- +Market exploration tools help identify trends and new opportunities.
Weaknesses
- -The free tier has very limited historical data and tracking capacity.
- -Advanced features like Slack alerts and extensive data exports are reserved for higher-priced plans.
- -Team collaboration features are only available in the highest tier.
Key features
Moz Pro
SEO software for smarter marketing
Strengths
- +Domain Authority metric
- +Educational resources
- +Beginner friendly
Weaknesses
- -Smaller link index
- -Less data than competitors
Key features
Pricing: Exstats vs Moz Pro
| Plan | Exstats | Moz Pro |
|---|---|---|
| Tier 1 | N/A | $39 Starter |
| Tier 2 | N/A | $99 Standard |
| Tier 3 | N/A | $179 Medium |
| Tier 4 | N/A | $299 Large |
Pricing verified from each vendor's public pricing page. Compare in detail on Exstats pricing and Moz Pro pricing.
Who Should Use What?
On a budget?
Exstats has a free tier. Moz Pro is paid only.
Go with: Exstats
Want the highest-rated option?
Neither has user reviews yet.
Go with: Exstats
Value user reviews?
Neither has user reviews yet.
Go with: Moz Pro
3 Questions to Help You Decide
What's your budget?
Exstats is freemium. Moz Pro is paid. Exstats lets you start free.
What's your use case?
Exstats is a analytics tool. Moz Pro is in SEO tools. Pick the category that matches your needs.
How important are ratings?
Neither has user reviews yet.
Key Takeaways
Moz Pro
- Our pick for this comparison
Exstats
- Has a free tier
- Better fit for analytics
The Bottom Line
Moz Pro is our pick. Exstats has a free tier if you want to test without paying.
Frequently Asked Questions
Is Exstats or Moz Pro better?
Moz Pro is rated in our evaluation. Exstats is freemium and Moz Pro is paid.
What are Exstats and Moz Pro used for?
Exstats: Unified analytics for browser extension developers. Moz Pro: SEO software for smarter marketing.
What does Exstats cost vs Moz Pro?
Exstats is freemium (free tier + paid plans). Moz Pro is a paid tool. Visit their websites for detailed pricing.