Unified analytics for browser extension developers
Free plan available, paid tiers aboveVisit WebsiteFreemiumVisit Website
Tracked since2026
The Bottom Line
- Price
- Free plan available, paid tiers above. Compare plans
Key facts
- Unified analytics for Chrome, Edge, and Firefox extensions.
- Track performance, competitors, and keyword rankings with historical data.
- Receive alerts for critical changes and explore market trends.
Pros
- Provides a single view for analytics across multiple browser stores, saving time and effort.
- Offers historical data, which is typically unavailable in native extension store dashboards.
- Includes competitive analysis features to benchmark against other extensions.
- Automated alerts notify users of critical changes, preventing manual monitoring.
- Market exploration tools help identify trends and new opportunities.
Cons
- The free tier has very limited historical data and tracking capacity.
- Advanced features like Slack alerts and extensive data exports are reserved for higher-priced plans.
- Team collaboration features are only available in the highest tier.
What is Exstats?
Exstats is an analytics platform designed specifically for browser extension developers. It addresses the current limitations of extension stores by providing a unified dashboard to track the performance of Chrome, Edge, and Firefox extensions, as well as those of competitors. Users can monitor key metrics like ratings, user counts, reviews, and category rankings over time, overcoming the lack of historical data in native store dashboards.
The platform offers comprehensive features for competitive analysis, market exploration, and keyword tracking. Developers can group their extensions into 'products' and add competitors to compare performance side-by-side. The Extension Explorer allows users to browse and filter over 280,000 extensions based on various criteria, while Keyword Tracking helps monitor search rankings and generate AI-powered keyword ideas. Exstats also provides alerts for significant changes and insights into overall store trends, helping developers understand market evolution and identify growth opportunities.
Key Features
- Product Dashboard for unified extension tracking (Chrome, Edge, Firefox)
- Competitor comparison tables
- Email and Slack alerts for performance changes
- Extension Explorer with 30+ searchable fields for market research
- Keyword Tracking with AI suggestions and rank history
- Store Trends analysis (total extensions, developers, users, review activity)
- Export data to CSV and XLSX
- Historical data tracking (up to 1+ year)
Pricing
Freemium
Exstats offers a generous free tier with optional paid upgrades for advanced features.
Reviews
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Exstats FAQ
How does Exstats gather its data from the various browser extension stores?
Exstats collects data daily from the Chrome Web Store, Microsoft Edge Add-ons, and Firefox Add-ons. While the exact methodology isn't detailed, it aggregates public metrics like ratings, user counts, reviews, and category ranks to provide a comprehensive view.
Can Exstats track themes in addition to browser extensions?
Based on the information provided, Exstats focuses on tracking browser extensions. The FAQ section explicitly asks 'Are themes included in the dataset?' which implies they might not be, or it's a common question, but the answer is not provided on the page.
What kind of insights can I gain from the 'Store Trends' feature?
The 'Store Trends' feature allows you to monitor the evolution of each extension store by tracking metrics such as total extensions, number of developers, user growth, and review activity over time. It helps identify which categories and extensions are experiencing the fastest growth.
How does the AI keyword suggestion feature work for keyword tracking?
The Keyword Tracking feature allows you to add keywords and see your extension's ranking in each store. It also includes an AI component to generate keyword ideas, helping you optimize your extension's discoverability and search performance.
Is it possible to track extensions from specific countries or regions?
The FAQ section includes the question 'Which country/region is used?' indicating that regional data might be a consideration or feature. However, the provided content does not explicitly state how or if regional tracking is implemented.
Source: exstats.com