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Front vs Groove: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Front and Groove side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Groove leads on higher user rating and lower entry price. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 4,479 user reviews compared Pricing checked Oct 11, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Front

Unify customer conversations, automate workflows, and boost team efficiency

Best for you if:

  • • You want great collaboration

Groove

Help desk software for small businesses

Best for you if:

  • • You want simple help desk
At a glance: Front vs Groove
At a Glance
Front Front
Groove Groove
Starts at
From $25/mo, billed monthly Starter plan
From $24/user/mo, billed monthly Standard plan
Category
Customer Support Communication
Customer Support Live Chat
Rating
4.3/5 G2 4.7 · Trustpilot 4.8 · Capterra 4.6 4,195 reviews 4.6/5 G2 4.6 · Capterra 4.5 · SourceForge 5.0 284 reviews
Free plan
No No

Choose Front or Groove?

Front

Choose Front if

  • You want great collaboration
  • You want email-like UX
Groove

Choose Groove if

  • You want simple help desk
  • You want good for small teams
  • Budget matters ($24/user/mo, billed monthly vs $25/mo, billed monthly)

In-Depth Analysis

Front Front

Unify customer conversations, automate workflows, and boost team efficiency

Fair value

Front's pricing is on the expensive side compared to many shared inbox solutions, especially the Starter tier at $25/month per seat for basic features.

Strengths

  • Pro: Great collaboration
  • Pro: Email-like UX
  • Pro: Strong automation

Weaknesses

  • Con: Expensive for small teams

Key features

Shared inbox Email collaboration CRM features Analytics Automations Integrations

Groove Groove

Help desk software for small businesses

Good value

Groove's pricing is competitive, especially for small businesses needing core help desk functionalities.

Strengths

  • Pro: Simple help desk
  • Pro: Good for small teams
  • Pro: Knowledge base
  • Pro: Fair pricing
  • Pro: Easy setup

Weaknesses

  • Con: Limited features
  • Con: Less scalable
  • Con: Basic reporting
  • Con: Integration limits
  • Con: Better alternatives exist

Key features

Help desk Shared inbox Knowledge base Live chat Reporting Integrations

Plans and prices: Front vs Groove

Plans and prices of Front and Groove, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Front
  • Starter: $25/mo, billed monthly
  • Professional: $65/mo, billed monthly
  • Enterprise: Custom pricing
front.com read Oct 11, 2026
Groove
  • Standard: $24/user/mo, billed monthly
  • Plus: $49/user/mo, billed monthly
  • Pro: $79/user/mo, billed monthly
groovehq.com/pricing read Oct 10, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Front pricing and Groove pricing.

Key Takeaways

Front

  • Choose if you want unify customer conversations, automate workflows, and boost team efficiency

Groove

  • Higher user rating: 4.6/5 vs 4.3/5
  • Lower entry price: $24/user/mo, billed monthly vs $25/mo, billed monthly

What the data shows

On the data below, Groove leads on higher user rating and lower entry price. We do not name an overall winner for this pair.

  • Groove has the higher user rating (4.3/5 from 4,195 reviews for Front, 4.6/5 from 284 reviews for Groove).
  • Groove has the lower entry price: $24/user/mo, billed monthly (Standard) against $25/mo, billed monthly (Starter) for Front.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Front and Groove compare in 2026?

On the data below, Groove leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Groove has the higher user rating (4.3/5 from 4,195 reviews for Front, 4.6/5 from 284 reviews for Groove). Groove has the lower entry price: $24/user/mo, billed monthly (Standard) against $25/mo, billed monthly (Starter) for Front.

What are Front and Groove used for?

Front: Unify customer conversations, automate workflows, and boost team efficiency. Groove: Help desk software for small businesses.

What does Front cost vs Groove?

Front's cheapest paid plan is Starter at $25/mo, billed monthly. Groove's cheapest paid plan is Standard at $24/user/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Oct 11, 2026.

What's the main difference between Front and Groove?

Front's main strength: great collaboration. Groove's main strength: simple help desk.

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