FullStory vs Smartlook: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for FullStory and Smartlook side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
FullStory
Digital experience intelligence
Best for you if:
- • You want great session replay
Smartlook
Session replay, no longer sold: shuts down September 30, 2027
Best for you if:
- • You want a free tier before you commit
| At a Glance | FullStory | Smartlook |
|---|---|---|
Starts at | Free plan | Free plan |
Category | Product Analytics Web Analytics | Web Analytics Product Analytics |
Rating | 4.5/5 G2 4.5 · Capterra 4.6 1,119 reviews | 4.6/5 G2 4.6 874 reviews |
Free plan | No | Yes |
Watch out for | Overage fees for exceeding session limits | n/a |
Choose FullStory or Smartlook?
Choose FullStory if
- You want great session replay
- You want frustration signals
- You work in product analytics, not web analytics
Choose Smartlook if
- You want a free tier before you commit
- You want session recordings
- You want good analytics
- You work in web analytics, not product analytics
In-Depth Analysis
FullStory
Digital experience intelligence
FullStory's pricing is on the expensive side, especially for smaller businesses.
Watch out
Overage fees for exceeding session limits
Strengths
- Pro: Great session replay
- Pro: Frustration signals
- Pro: Rich analytics
Weaknesses
- Con: Expensive
- Con: Privacy concerns
Key features
Smartlook
Session replay, no longer sold: shuts down September 30, 2027
Smartlook was discontinued for new customers on May 31, 2026.
Strengths
- Pro: Session recordings
- Pro: Good analytics
- Pro: Mobile support
- Pro: Fair pricing
- Pro: Active development
Weaknesses
- Con: Privacy concerns
- Con: Storage limits
- Con: Better alternatives exist
- Con: Learning curve
- Con: Feature gaps
Key features
Plans and prices: FullStory vs Smartlook
| Tool | Plans and prices | Source |
|---|---|---|
| FullStory |
| fullstory.com/pricing read Oct 31, 2026 |
| Smartlook | No plan prices on file | smartlook.com read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on FullStory pricing and Smartlook pricing.
Key Takeaways
FullStory
- Choose if you want digital experience intelligence
Smartlook
- Choose if you want session replay, no longer sold: shuts down September 30, 2027
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.5/5 from 1,119 reviews for FullStory, 4.6/5 from 874 reviews for Smartlook).
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do FullStory and Smartlook compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.5/5 from 1,119 reviews for FullStory, 4.6/5 from 874 reviews for Smartlook). Both have a free plan.
What are FullStory and Smartlook used for?
FullStory: Digital experience intelligence. Smartlook: Session replay, no longer sold: shuts down September 30, 2027.
What does FullStory cost vs Smartlook?
FullStory has no public paid-plan price on file. Smartlook has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 31, 2026.
What's the main difference between FullStory and Smartlook?
FullStory's main strength: great session replay. Smartlook's main strength: session recordings.