Funnel vs Supermetrics: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Funnel and Supermetrics side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Funnel leads on higher user rating and a free plan. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Funnel
The leading marketing intelligence platform for data clarity and growth.
Best for you if:
- • You want marketing data hub
Supermetrics
AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
Best for you if:
- • You want good data connector
| At a Glance | Funnel | Supermetrics |
|---|---|---|
Starts at | Free plan, paid from $120/mo, billed monthly Starter plan | From $55/mo flat, billed monthly Starter plan |
Category | Marketing Analytics | ETL & Data Pipelines Analytics |
Rating | 4.1/5 G2 4.5 · Capterra 4.7 · Trustpilot 2.4 222 reviews | 3.6/5 G2 4.4 · SourceForge 1.9 841 reviews |
Free plan | No | No |
Watch out for | n/a | Limited API rows/mo, potential overage fees. |
Choose Funnel or Supermetrics?
Choose Funnel if
- You want marketing data hub
- You want good connectors
- You work in marketing, not ETL & data pipelines
Choose Supermetrics if
- You want good data connector
- You want marketing data focus
- You work in ETL & data pipelines, not marketing
In-Depth Analysis
Funnel
The leading marketing intelligence platform for data clarity and growth.
Funnel's pricing starts with a generous Free tier, offering 400 flexpoints, which is great for small teams or individuals.
Strengths
- Pro: Marketing data hub
- Pro: Good connectors
- Pro: Active development
- Pro: Good features
- Pro: Fair pricing
Weaknesses
- Con: Learning curve
- Con: Complex pricing
- Con: Feature gaps
- Con: Better for agencies
- Con: Support varies
Key features
Supermetrics
AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
Supermetrics' pricing is on the expensive side, especially for smaller businesses.
Watch out
Limited API rows/mo, potential overage fees.
Strengths
- Pro: Good data connector
- Pro: Marketing data focus
- Pro: Spreadsheet integration
- Pro: Many sources
- Pro: Reliable
Weaknesses
- Con: Expensive
- Con: Per-source pricing
- Con: Data limits
- Con: Learning curve
- Con: Support varies
Key features
Plans and prices: Funnel vs Supermetrics
| Tool | Plans and prices | Source |
|---|---|---|
| Funnel |
| funnel.io/pricing read Oct 28, 2026 |
| Supermetrics |
| supermetrics.com/pricing read Nov 2, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Funnel pricing and Supermetrics pricing.
Key Takeaways
Funnel
- Higher user rating: 4.1/5 vs 3.6/5
- Has a free plan
Supermetrics
- Choose if you want AI-powered marketing intelligence platform to connect, analyze, and activate marketing data
What the data shows
On the data below, Funnel leads on higher user rating and a free plan. We do not name an overall winner for this pair.
- Funnel has the higher user rating (4.1/5 from 222 reviews for Funnel, 3.6/5 from 841 reviews for Supermetrics).
- Entry prices are not ranked, they are charged on different bases: Funnel $120/mo, billed monthly; Supermetrics $55/mo flat, billed monthly.
- Only Funnel has a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Funnel and Supermetrics compare in 2026?
On the data below, Funnel leads on higher user rating and a free plan. We do not name an overall winner for this pair. Funnel has the higher user rating (4.1/5 from 222 reviews for Funnel, 3.6/5 from 841 reviews for Supermetrics). Entry prices are not ranked, they are charged on different bases: Funnel $120/mo, billed monthly; Supermetrics $55/mo flat, billed monthly. Only Funnel has a free plan.
What are Funnel and Supermetrics used for?
Funnel: The leading marketing intelligence platform for data clarity and growth. Supermetrics: AI-powered marketing intelligence platform to connect, analyze, and activate marketing data.
What does Funnel cost vs Supermetrics?
Funnel's cheapest paid plan is Starter at $120/mo, billed monthly. Supermetrics's cheapest paid plan is Starter at $55/mo flat, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between Funnel and Supermetrics?
Funnel's main strength: marketing data hub. Supermetrics's main strength: good data connector.