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Fwrd vs Zapier: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Fwrd and Zapier side by side. This page compares data; it is not a hands-on review.

On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 2,146 user reviews compared Pricing checked Oct 17, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Fwrd

Automatically route filtered iPhone texts to your apps, phones, or webhooks

Best for you if:

  • • You want a fully free tool (Zapier requires payment)

Zapier

Automate workflows across 10,000+ apps without code

Best for you if:

  • • You want largest app ecosystem (8,000+ integrations)
At a glance: Fwrd vs Zapier
At a Glance
Fwrd Fwrd
Zapier Zapier
Starts at
Free 100% free
Free plan, paid from $19.99/mo, billed monthly Professional plan
Category
Workflow Automation
Workflow Automation No-Code
Rating
n/a 4.1/5 G2 4.0 · PeerSpot 4.2 2,146 reviews
Free plan
Yes Yes
Watch out for
n/a Every action step counts as a task -- a 5-step Zap uses 4 tasks per run (trigger is free but every action counts)

Choose Fwrd or Zapier?

Fwrd

Choose Fwrd if

  • You want a fully free tool (Zapier requires payment)
  • You want private and secure: no servers or account needed; data never leaves your iPhone
  • You want supports a wide range of popular destinations natively, plus custom webhooks for endless integrations
Zapier

Choose Zapier if

  • You want largest app ecosystem (8,000+ integrations)
  • You want genuinely easy for non-technical users

In-Depth Analysis

Fwrd Fwrd

Automatically route filtered iPhone texts to your apps, phones, or webhooks

Great value

Fwrd's single free tier is unusually generous, offering all features at no cost, which is rare for SMS forwarding tools that typically charge per message or per month.

Strengths

  • Pro: Private and secure: no servers or account needed; data never leaves your iPhone.
  • Pro: Supports a wide range of popular destinations natively, plus custom webhooks for endless integrations.
  • Pro: Easy setup with in-app guides and Shortcuts automation; forwarding works even when the phone is locked.

Weaknesses

  • Con: Only available for iPhone (iOS only; no Android or desktop app).
  • Con: Requires the iPhone to be powered on and connected to the internet for forwarding to work.
  • Con: Free tier is limited to 15 forwarded texts per month.

Key features

Forward SMS to Email, Slack, WhatsApp, Discord, Telegram, Microsoft Teams, another phone, iMessage, or a custom webhook. Filter texts by keywords, verification codes, or time of day to control what gets forwarded. Webhook integration with Zapier, Make, n8n, Mattermost, and Rocket.Chat. Include the sender's name or number with each forwarded message. Activity log showing forwarded texts, destinations, and any failures.

Zapier Zapier

Automate workflows across 10,000+ apps without code

Fair value

Zapier is the most expensive workflow automation tool by a wide margin.

Watch out

Every action step counts as a task -- a 5-step Zap uses 4 tasks per run (trigger is free but every action counts)

Strengths

  • Pro: Largest app ecosystem (8,000+ integrations)
  • Pro: Genuinely easy for non-technical users
  • Pro: Generous free tier (100 tasks/month)
  • Pro: Reliable uptime and execution
  • Pro: AI features included in all plans

Weaknesses

  • Con: Task-based pricing gets expensive at scale
  • Con: Free plan limited to single-step Zaps
  • Con: Some triggers have 1-15 min polling delay
  • Con: Complex logic requires higher-tier plans
  • Con: No self-hosted option

Key features

8000+ app integrations Multi-step Zaps Tables (built-in database) Forms AI Agents & Chatbots Canvas (visual workflow builder)

Plans and prices: Fwrd vs Zapier

Plans and prices of Fwrd and Zapier, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Fwrd
  • Free: Free
apps.apple.com/us/app/fwrd-sms-forwarder/id6759… read Oct 17, 2026
Zapier
  • Free: Free
  • Professional: $19.99/mo, billed monthly
  • Team: $69/mo, billed monthly
  • Enterprise: Custom pricing
zapier.com/pricing read Sep 30, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Fwrd pricing and Zapier pricing.

Key Takeaways

Fwrd

  • Choose if you want automatically route filtered iPhone texts to your apps, phones, or webhooks

Zapier

  • Choose if you want automate workflows across 10,000+ apps without code

What the data shows

On the data below the two are close or not directly comparable, so we do not name a winner for this pair.

  • Only Zapier has a published user rating (4.1/5 from 2,146 reviews); Fwrd has none we can show.
  • Zapier starts at $19.99/mo, billed monthly; Fwrd has no public paid plan price on file.
  • Both have a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Fwrd and Zapier compare in 2026?

On the data below the two are close or not directly comparable, so we do not name a winner for this pair. Only Zapier has a published user rating (4.1/5 from 2,146 reviews); Fwrd has none we can show. Zapier starts at $19.99/mo, billed monthly; Fwrd has no public paid plan price on file. Both have a free plan.

What are Fwrd and Zapier used for?

Fwrd: Automatically route filtered iPhone texts to your apps, phones, or webhooks. Zapier: Automate workflows across 10,000+ apps without code.

What does Fwrd cost vs Zapier?

Fwrd is free. Zapier's cheapest paid plan is Professional at $19.99/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 17, 2026.

What's the main difference between Fwrd and Zapier?

Fwrd's main strength: private and secure: no servers or account needed; data never leaves your iPhone. Zapier's main strength: largest app ecosystem (8,000+ integrations).

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