Heap vs Howuku: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Heap and Howuku side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, Howuku leads on lower entry price. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Heap
Automatic product analytics for user behavior insights
Best for you if:
- • You want auto-capture
Howuku
All-in-one website analytics and optimization platform for understanding user behavior.
Best for you if:
- • You want all-in-one solution with a single tracking code
| At a Glance | Heap | Howuku |
|---|---|---|
Starts at | Free plan, paid from $300/mo, billed monthly Growth plan | Free plan, paid from $39/mo, billed monthly Basic Plan plan |
Category | Web Analytics Product Analytics | Web Analytics Product Analytics |
Rating | 4.4/5 G2 4.4 · Capterra 4.5 1,139 reviews | 4.5/5 Capterra 4.7 · Trustpilot 4.3 · G2 4.4 51 reviews |
Free plan | Yes | Yes |
Watch out for | Session Replay is an add-on, not included. | Session limits can lead to overage if not monitored. |
Choose Heap or Howuku?
Choose Heap if
- You want auto-capture
- You want retroactive data
Choose Howuku if
- You want all-in-one solution with a single tracking code
- You want comprehensive features for understanding user behavior and optimizing conversions
- Budget matters ($39/mo, billed monthly vs $300/mo, billed monthly)
In-Depth Analysis
Heap
Automatic product analytics for user behavior insights
Heap's pricing is fair for its Free and Growth tiers, offering good value for startups and growing businesses.
Watch out
Session Replay is an add-on, not included.
Strengths
- Pro: Auto-capture
- Pro: Retroactive data
- Pro: Easy setup
Weaknesses
- Con: Data can be noisy
- Con: Enterprise pricing
Key features
Howuku
All-in-one website analytics and optimization platform for understanding user behavior.
Howuku's pricing is fair, especially for its comprehensive feature set.
Watch out
Session limits can lead to overage if not monitored.
Strengths
- Pro: All-in-one solution with a single tracking code.
- Pro: Comprehensive features for understanding user behavior and optimizing conversions.
- Pro: Easy to install and integrate with other tools.
- Pro: Does not slow down website performance.
- Pro: Offers a 14-day free trial without credit card.
Weaknesses
- Con: Does not support mobile app tracking.
- Con: No free tier available, only a trial for paid plans.
Key features
Plans and prices: Heap vs Howuku
| Tool | Plans and prices | Source |
|---|---|---|
| Heap |
| heap.io/pricing read Oct 3, 2026 |
| Howuku |
| howuku.com/pricing read Sep 29, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Heap pricing and Howuku pricing.
Key Takeaways
Heap
- Choose if you want automatic product analytics for user behavior insights
Howuku
- Lower entry price: $39/mo, billed monthly vs $300/mo, billed monthly
What the data shows
On the data below, Howuku leads on lower entry price. We do not name an overall winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 1,139 reviews for Heap, 4.5/5 from 51 reviews for Howuku).
- Howuku has the lower entry price: $39/mo, billed monthly (Basic Plan) against $300/mo, billed monthly (Growth) for Heap.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Heap and Howuku compare in 2026?
On the data below, Howuku leads on lower entry price. We do not name an overall winner for this pair. User ratings are within 0.2 points (4.4/5 from 1,139 reviews for Heap, 4.5/5 from 51 reviews for Howuku). Howuku has the lower entry price: $39/mo, billed monthly (Basic Plan) against $300/mo, billed monthly (Growth) for Heap. Both have a free plan.
What are Heap and Howuku used for?
Heap: Automatic product analytics for user behavior insights. Howuku: All-in-one website analytics and optimization platform for understanding user behavior.
What does Heap cost vs Howuku?
Heap's cheapest paid plan is Growth at $300/mo, billed monthly; it also has a free plan. Howuku's cheapest paid plan is Basic Plan at $39/mo, billed monthly; it also has a free plan. Prices read on the vendors' pricing pages, latest check Oct 3, 2026.
What's the main difference between Heap and Howuku?
Heap's main strength: auto-capture. Howuku's main strength: all-in-one solution with a single tracking code.