Hightouch vs Pushwoosh: Which Should You Choose in 2026?
Choosing between Hightouch and Pushwoosh comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
Hightouch
Customer Data & AI Platform for Marketers: Unify data, power real-time campaigns, and build AI agents.
Best for you if:
- • You want the higher-rated option (7.7/10 vs 0.0/10)
- • You need customer data platform features specifically
- • A Composable CDP built on your data warehouse for marketing and personalization.
- • Leverages AI agents and AI decisioning for accelerated workflows, real-time campaigns, and 1:1 customer experiences.
Pushwoosh
Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
Best for you if:
- • You need something completely free
- • You need marketing automation features specifically
- • Omnichannel messaging for push, in-app, email, SMS, and WhatsApp.
- • Advanced segmentation based on user behavior, preferences, and history.
| At a Glance | ||
|---|---|---|
Price | Paid | Free |
Best For | Customer Data Platform | Marketing Automation |
Rating | 77/100 | —/100 |
| Feature | Hightouch | Pushwoosh |
|---|---|---|
| Pricing Model | Paid | Free |
| Editorial Score | 77 | — |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Customer Data PlatformMarketing Automation | Marketing AutomationPush Notifications |
Understanding the Differences
Both Hightouch and Pushwoosh solve similar problems, but they approach them differently.Hightouch positions itself as "customer data & ai platform for marketers: unify data, power real-time campaigns, and build ai agents." while Pushwooshfocuses on "transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.". These differences matter depending on what you're trying to accomplish.
When to Choose Hightouch
Hightouch makes sense if you're looking for a comprehensive paid solution. With a score of 77/100, it's our top pick in this comparison.
When to Choose Pushwoosh
Pushwoosh is worth considering if you need a free tool.
Who Should Use What?
Bootstrapped or small team?
Pushwoosh won't cost you anything to start, which is exactly what early-stage teams need.
We'd pick: Pushwoosh
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. Hightouch handles scale better in our testing.
We'd pick: Hightouch
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. Hightouch is built for organizations like yours.
We'd pick: Hightouch
Still not sure? Answer these 3 questions
How much can you spend?
Zero budget? Pushwoosh won't cost you anything.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated Hightouch higher (77/100). But the community has upvoted Pushwoosh more (0 votes). Pick your source of truth.
Key Takeaways
What Hightouch Does Better
- Higher overall score (77/100)
- Our recommendation for most use cases
Consider Pushwoosh If
- You need a completely free solution
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with Hightouch (77/100). But the honest answer is that "better" depends on your situation. Hightouch scores higher in our analysis, but Pushwoosh might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is Hightouch or Pushwoosh better?
Based on our analysis, Hightouch scores higher with 77/100. Hightouch ispaid while Pushwoosh is free. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from Hightouch to Pushwoosh easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do Hightouch and Pushwoosh offer free trials?
Most software in this category offers free trials or free tiers. Hightouch is paid with potential trial.Pushwoosh is completely free. Visit their websites for current trial offers.