HockeyStack vs ZoomInfo: Which Should You Choose in 2026?
Choosing between HockeyStack and ZoomInfo comes down to understanding what each tool does best. This comparison breaks down the key differences so you can make an informed decision based on your specific needs, not marketing claims.
Short on time? Here's the quick answer
We've tested both tools. Here's who should pick what:
HockeyStack
AI-powered GTM intelligence and automation for B2B marketing, sales, and RevOps teams.
Best for you if:
- • You need revenue intelligence features specifically
- • Unifies B2B marketing, sales, and RevOps data for GTM intelligence.
- • Utilizes AI agents (Odin, Nova, NEX-LM) to analyze data, automate workflows, and provide recommendations.
ZoomInfo
B2B intelligence platform
Best for you if:
- • You want the higher-rated option (8.5/10 vs 0.0/10)
- • You need sales intelligence features specifically
- • ZoomInfo is a B2B data platform for sales and marketing intelligence
- • It provides company and contact data for prospecting and targeting
| At a Glance |  HockeyStack | |
|---|---|---|
Price | Paid | Paid |
Best For | Revenue Intelligence | Sales Intelligence |
Rating | —/100 | 85/100 |
| Feature | HockeyStack | ZoomInfo |
|---|---|---|
| Pricing Model | Paid | Paid |
| Editorial Score | — | 85 |
| Community Rating | No ratings yet | No ratings yet |
| Total Reviews | 0 | 0 |
| Community Upvotes | 0 | 0 |
| Categories | Revenue IntelligenceBusiness Intelligence | Sales IntelligenceLead Generation |
Understanding the Differences
Both HockeyStack and ZoomInfo solve similar problems, but they approach them differently.HockeyStack positions itself as "ai-powered gtm intelligence and automation for b2b marketing, sales, and revops teams." while ZoomInfofocuses on "b2b intelligence platform". These differences matter depending on what you're trying to accomplish.
When to Choose HockeyStack
HockeyStack makes sense if you're looking for a comprehensive paid solution.
When to Choose ZoomInfo
ZoomInfo is worth considering if you need a professional-grade tool. Scoring 85/100, it edges ahead in our evaluation.
Who Should Use What?
Bootstrapped or small team?
Neither is free, but both have their value. Test them both and see which clicks.
We'd pick: ZoomInfo
Growing fast?
Your team doubled last quarter and you need tools that won't break when you add 50 more people. ZoomInfo is built for teams that are leveling up.
We'd pick: ZoomInfo
Enterprise with complex needs?
You need SSO, compliance certifications, and a support team that picks up the phone. HockeyStack is built for organizations like yours.
We'd pick: HockeyStack
Still not sure? Answer these 3 questions
How much can you spend?
Both are paid tools. If money isn't the issue, go with ZoomInfo—it scored higher.
Do you care what other users think?
Both have similar review counts. Read a few before you commit.
Expert opinion or crowd wisdom?
Our team rated ZoomInfo higher (85/100). But the community has upvoted ZoomInfo more (0 votes). Pick your source of truth.
Key Takeaways
What ZoomInfo Does Better
- Higher overall score (85/100)
- Our recommendation for most use cases
Consider HockeyStack If
- Its specific features better match your workflow
- You prefer its interface or design approach
The Bottom Line
If we had to pick one, we'd go with ZoomInfo (85/100). But the honest answer is that "better" depends on your situation. ZoomInfo scores higher in our analysis, but HockeyStack might be the right choice if its specific strengths align with what you need most. Take advantage of free trials to test both before committing.
Frequently Asked Questions
Is HockeyStack or ZoomInfo better?
Based on our analysis, ZoomInfo scores higher with 85/100. HockeyStack ispaid while ZoomInfo is paid. The best choice depends on your specific needs and budget. We recommend testing both with free trials if available.
Can I switch from HockeyStack to ZoomInfo easily?
Migration difficulty varies. Check if both tools support data export/import in compatible formats. Some tools offer migration assistance or have integration partners who can help with the transition.
Do HockeyStack and ZoomInfo offer free trials?
Most software in this category offers free trials or free tiers. HockeyStack is paid with potential trial.ZoomInfo is paid with potential trial. Visit their websites for current trial offers.