HockeyStack

Name: HockeyStack
Brand: HockeyStack
Rating: 4.6 (82 reviews)

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AI-powered GTM intelligence and automation for B2B marketing, sales, and RevOps teams.

Revenue Intelligence Analytics AI Assistants Sales Intelligence

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4.6(82 across the web)

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Reviews onG2

82 reviews tracked·2 press mentions

The Bottom Line

Entry price

Paid plans only

Biggest pro

Unifies data across marketing, sales, and RevOps for a holistic view.

Biggest con

No publicly available pricing details, requiring a demo request.

TL;DR - HockeyStack

Unifies B2B marketing, sales, and RevOps data for GTM intelligence.
Utilizes AI agents (Odin, Nova, NEX-LM) to analyze data, automate workflows, and provide recommendations.
Helps optimize spend, boost ROI, and accelerate pipeline by providing deep insights into buyer journeys and account context.

Pricing: Paid only

Best for: Enterprises & pros

4.6/5 across review platforms

What is HockeyStack?

Editorial review

HockeyStack is an AI-powered B2B revenue data intelligence platform designed to help marketing, sales, and RevOps teams optimize their Go-To-Market (GTM) strategies. It unifies data across the entire funnel, providing insights into marketing performance, buyer journeys, and account intelligence. The platform leverages AI agents to automate workflows and provide actionable recommendations, aiming to turn overwhelming data into measurable revenue. The platform offers GTM Intelligence features like the Odin AI Analyst for instant marketing performance insights, custom reports, and out-of-the-box dashboards. It also provides Account Intelligence with Nova AI Sales Rep Assistant for instant account insights, account scoring, and stakeholder mapping. HockeyStack is built to help B2B teams understand what's working, fix what's not, and forecast with confidence, ultimately accelerating pipeline and increasing ROI.

Available on: Web

LCLouis CorneloupUpdated May 26, 2026 · how we evaluateSourcehockeystack.com ↗

Pros & Cons

Pros

Unifies data across marketing, sales, and RevOps for a holistic view.
AI-powered agents automate tasks and provide actionable insights.
Offers detailed buyer journey mapping and account intelligence.
Provides real-time ROI tracking and performance reporting.
Seamless integrations with existing GTM tools and CRMs.

Cons

No publicly available pricing details, requiring a demo request.
The complexity of AI agents and custom setups might have a learning curve.
Primarily focused on B2B, which might not be suitable for other business models.

Ratings Across the Web

4.6(82 reviews)

HockeyStack holds an aggregate rating of 4.6 out of 5 from 82 reviews across G2, last checked September 17, 2026.

G282 reviews

4.6/5

Ratings aggregated from independent review platforms. Learn more

Preview

Key Features

Odin AI Analyst for marketing performance insights and recommendationsCustom Reports for tailored business questions and incremental impact measurementOut-of-the-Box Dashboards for campaign, channel, and funnel explorationBuyer Journeys to visualize every interaction from first touch to closeWorkflows to sync audiences, enrich accounts, and push actions to third-party toolsBlueprints to reveal ideal actions and touchpoints for conversionsNEX-LM proprietary LLM for GTM data and automated workflowsNova AI Sales Rep Assistant for instant account insights, outreach drafting, and meeting prep

Pricing Plans

Pricing checked Sep 18, 2026

GTM Intelligence

GTM Reporting
Odin
Blueprints
2 OOTB Agents
Account Overview
Conversion API
Scoring
Audience Sync

GTM Execution

Everything in GTM Intelligence
All OOTB Agents
Custom Agent Builder
250k Credits

Calculate your cost View full pricing

Is HockeyStack worth the price?

60/100

The 'Contact us' pricing model for both GTM Intelligence and GTM Execution tiers makes it difficult to assess fairness without knowing the actual cost.

This approach often indicates a higher price point tailored to enterprise needs, which could be expensive for smaller B2B teams. It's likely best for large B2B organizations with complex GTM strategies and significant budgets.

Hidden Costs & Gotchas

Overage fees for credits in GTM Execution

Reviews

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4.6/5

Across 82 verified user reviews on G2

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HockeyStack FAQ

How does HockeyStack help B2B marketing teams optimize their campaigns?

HockeyStack provides GTM Intelligence features, including the Odin AI Analyst, to offer instant marketing performance insights. It unifies data across the entire funnel, enabling marketing teams to understand what is working and track real-time ROI.

Which teams benefit most from using HockeyStack?

HockeyStack is designed for B2B marketing, sales, and RevOps teams. It unifies data and provides AI-powered insights to help these teams optimize their Go-To-Market strategies and accelerate pipeline.

How is HockeyStack priced?

HockeyStack is a paid product and does not offer a permanently free tier. Specific pricing details are not publicly available and require a demo request to obtain.

What kind of insights does HockeyStack provide for sales teams?

For sales teams, HockeyStack offers Account Intelligence through its Nova AI Sales Rep Assistant. This provides instant account insights, account scoring, and stakeholder mapping to enhance sales strategies.

Can HockeyStack integrate with existing Go-To-Market tools?

Yes, HockeyStack is built for seamless integrations with existing GTM tools and CRMs. This allows it to unify data across various platforms for a holistic view of the revenue funnel.

What are the primary limitations to consider when adopting HockeyStack?

A primary limitation is that HockeyStack does not publicly display pricing details, requiring a demo for information. Additionally, the complexity of its AI agents and custom setups may present a learning curve for new users.

How does HockeyStack compare to G2 in terms of functionality?

HockeyStack is an AI-powered revenue data intelligence platform that unifies GTM data and automates workflows for B2B teams. In contrast, G2 is primarily a software review platform that helps buyers discover and compare business software.

Source: hockeystack.com

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