Hootsuite vs Oktopost: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Hootsuite and Oktopost side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
Hootsuite
Social media management platform
Best for you if:
- • You want enterprise features
Oktopost
The B2B social media management platform for measurable growth and employee advocacy.
Best for you if:
- • You want specifically designed for B2B needs, especially LinkedIn
| At a Glance | Hootsuite | |
|---|---|---|
Starts at | From $99/user/mo, billed yearly Standard plan | Not published |
Category | Social Media Management Marketing | Social Media Management Marketing |
Rating | 4.3/5 G2 4.3 · Capterra 4.4 11,255 reviews | 4.4/5 G2 4.4 203 reviews |
Free plan | No | No |
Watch out for | Listed prices are per user and billed annually; month-to-month billing costs more. | n/a |
Choose Hootsuite or Oktopost?
Choose Hootsuite if
- You want enterprise features
- You want great analytics
Choose Oktopost if
- You want specifically designed for B2B needs, especially LinkedIn
- You want strong focus on measurable ROI and connecting social to business goals
In-Depth Analysis
Hootsuite
Social media management platform
Hootsuite is on the expensive side.
Watch out
Listed prices are per user and billed annually; month-to-month billing costs more.
Strengths
- Pro: Enterprise features
- Pro: Great analytics
- Pro: Team collaboration
Weaknesses
- Con: Expensive
- Con: Complex interface
Key features
Oktopost
The B2B social media management platform for measurable growth and employee advocacy.
Strengths
- Pro: Specifically designed for B2B needs, especially LinkedIn
- Pro: Strong focus on measurable ROI and connecting social to business goals
- Pro: Robust employee advocacy solution to amplify brand reach
- Pro: Integrates with key marketing and sales tech stacks
- Pro: AI-powered tools for efficient content creation
Weaknesses
- Con: May not be suitable for B2C businesses due to its B2B specialization
- Con: Pricing information is not publicly available, requiring a demo request
- Con: Might have a learning curve for new users given its comprehensive features
Key features
Plans and prices: Hootsuite vs Oktopost
| Tool | Plans and prices | Source |
|---|---|---|
| Hootsuite |
| hootsuite.com/pricing read Oct 30, 2026 |
| Oktopost | No plan prices on file | oktopost.com |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Hootsuite pricing and Oktopost pricing.
Key Takeaways
Hootsuite
- Choose if you want social media management platform
Oktopost
- Choose if you want the B2B social media management platform for measurable growth and employee advocacy
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.3/5 from 11,255 reviews for Hootsuite, 4.4/5 from 203 reviews for Oktopost).
- Hootsuite starts at $99/user/mo, billed yearly; Oktopost has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do Hootsuite and Oktopost compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.3/5 from 11,255 reviews for Hootsuite, 4.4/5 from 203 reviews for Oktopost). Hootsuite starts at $99/user/mo, billed yearly; Oktopost has no public paid plan price on file.
What are Hootsuite and Oktopost used for?
Hootsuite: Social media management platform. Oktopost: The B2B social media management platform for measurable growth and employee advocacy.
What does Hootsuite cost vs Oktopost?
Hootsuite's cheapest paid plan is Standard at $99/user/mo, billed yearly. Oktopost has no public paid-plan price on file. Prices read on the vendors' pricing pages, latest check Oct 30, 2026.
What's the main difference between Hootsuite and Oktopost?
Hootsuite's main strength: enterprise features. Oktopost's main strength: specifically designed for B2B needs, especially LinkedIn.