HotelRunner vs iGMS: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HotelRunner and iGMS side by side. This page compares data; it is not a hands-on review.
On the data: On the data below, iGMS leads on higher user rating. We do not name an overall winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HotelRunner
An all-in-one platform for hospitality businesses to manage sales, operations, and guest experiences.
Best for you if:
- • You want comprehensive suite of tools covering sales, marketing, and operations
iGMS
Streamline vacation rental management with AI messaging, dynamic pricing, and direct booking capabilities.
Best for you if:
- • You want reduces reply time significantly with AI automation
| At a Glance | HotelRunner | iGMS |
|---|---|---|
Starts at | Not published | From $20/mo, billed monthly FLEX plan |
Category | Property Management Hotel Management | Property Management Channel Managers |
Rating | 3.8/5 Trustpilot 3.3 · G2 4.6 137 reviews | 4.6/5 Trustpilot 4.5 · Capterra 4.6 · G2 4.7 898 reviews |
Free plan | No | No |
Choose HotelRunner or iGMS?
Choose HotelRunner if
- You want comprehensive suite of tools covering sales, marketing, and operations
- You want supports various property types including hotels, B&Bs, and vacation rentals
Choose iGMS if
- You want reduces reply time significantly with AI automation
- You want increases earnings through data-backed dynamic pricing
In-Depth Analysis
HotelRunner
An all-in-one platform for hospitality businesses to manage sales, operations, and guest experiences.
HotelRunner's pricing for the ESSENTIAL tiers is quite competitive, especially with the 'Sell' plan at $29.95/month offering a comprehensive channel manager and booking engine.
Strengths
- Pro: Comprehensive suite of tools covering sales, marketing, and operations.
- Pro: Supports various property types including hotels, B&Bs, and vacation rentals.
- Pro: Includes AI-powered automated pricing and competitor analysis.
- Pro: User-friendly interface and mobile application for remote management.
- Pro: Strong customer support and dedicated consultancy options.
Weaknesses
- Con: Specific pricing details are not publicly available, requiring a demo request.
- Con: The extensive feature set might have a learning curve for new users.
- Con: Reliance on third-party integrations for payment systems may vary by region.
Key features
iGMS
Streamline vacation rental management with AI messaging, dynamic pricing, and direct booking capabilities.
iGMS offers a competitive pricing structure, with the FLEX plan at $20 per property/month being a solid entry point for essential management.
Strengths
- Pro: Reduces reply time significantly with AI automation
- Pro: Increases earnings through data-backed dynamic pricing
- Pro: Eliminates third-party fees with direct booking functionality
- Pro: Simplifies management of multiple properties across various platforms
- Pro: Provides robust integrations with major booking channels
Weaknesses
- Con: The extent of AI customization for tone and content is not fully specified.
Key features
Plans and prices: HotelRunner vs iGMS
| Tool | Plans and prices | Source |
|---|---|---|
| HotelRunner |
| hotelrunner.com/pricing read Nov 2, 2026 |
| iGMS |
| igms.com/pricing read Oct 30, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HotelRunner pricing and iGMS pricing.
Key Takeaways
HotelRunner
- Choose if you want an all-in-one platform for hospitality businesses to manage sales, operations, and guest experiences
iGMS
- Higher user rating: 4.6/5 vs 3.8/5
What the data shows
On the data below, iGMS leads on higher user rating. We do not name an overall winner for this pair.
- iGMS has the higher user rating (3.8/5 from 137 reviews for HotelRunner, 4.6/5 from 898 reviews for iGMS).
- iGMS starts at $20/mo, billed monthly; HotelRunner has no public paid plan price on file.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
Frequently Asked Questions
How do HotelRunner and iGMS compare in 2026?
On the data below, iGMS leads on higher user rating. We do not name an overall winner for this pair. iGMS has the higher user rating (3.8/5 from 137 reviews for HotelRunner, 4.6/5 from 898 reviews for iGMS). iGMS starts at $20/mo, billed monthly; HotelRunner has no public paid plan price on file.
What are HotelRunner and iGMS used for?
HotelRunner: An all-in-one platform for hospitality businesses to manage sales, operations, and guest experiences. iGMS: Streamline vacation rental management with AI messaging, dynamic pricing, and direct booking capabilities.
What does HotelRunner cost vs iGMS?
HotelRunner has no public paid-plan price on file. iGMS's cheapest paid plan is FLEX at $20/mo, billed monthly. Prices read on the vendors' pricing pages, latest check Nov 2, 2026.
What's the main difference between HotelRunner and iGMS?
HotelRunner's main strength: comprehensive suite of tools covering sales, marketing, and operations. iGMS's main strength: reduces reply time significantly with AI automation.