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Hotjar vs Plerdy: Pricing and Ratings Compared (2026)

Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for Hotjar and Plerdy side by side. This page compares data; it is not a hands-on review.

On the data: On the data below, Hotjar leads on a free plan; Plerdy leads on higher user rating and lower entry price. We do not name an overall winner for this pair.

Data comparison compiled by Toolradar, not hand-reviewed Methodology
Data comparison 1,265 user reviews compared Pricing checked Oct 27, 2026

Short on time? Here's the quick answer

Based on published vendor pricing and features and on public review data, here's who should pick what:

Hotjar

Heatmaps and session recordings

Best for you if:

  • • You want a free tier before you commit

Plerdy

Optimize your website's conversion rate with comprehensive user behavior analytics and SEO tools.

Best for you if:

  • • You want easy to implement and use
At a glance: Hotjar vs Plerdy
At a Glance
Hotjar Hotjar
Plerdy Plerdy
Starts at
Free plan, paid from $49/mo, billed yearly Growth plan
From $5/mo SEO AI Analyzer 1 Report plan
Category
Web Analytics Heatmaps
Web Analytics Heatmaps
Rating
3.8/5 Capterra 4.6 · G2 4.3 · Trustpilot 2.4 948 reviews 4.7/5 G2 4.7 317 reviews
Free plan
Yes No
Watch out for
Three separate products (Observe, Ask, Engage) each billed independently n/a

Choose Hotjar or Plerdy?

Hotjar

Choose Hotjar if

  • You want a free tier before you commit
  • You want easy to use
  • You want visual heatmaps
Plerdy

Choose Plerdy if

  • You want easy to implement and use
  • You want provides detailed insights into user behavior
  • Budget matters ($5/mo vs $49/mo, billed yearly)

In-Depth Analysis

Hotjar Hotjar

Heatmaps and session recordings

Fair value

Hotjar (now Contentsquare) offers solid heatmaps and recordings but pricing got complicated after the merger.

Watch out

Three separate products (Observe, Ask, Engage) each billed independently

Strengths

  • Pro: Easy to use
  • Pro: Visual heatmaps
  • Pro: User feedback

Weaknesses

  • Con: Limited analytics
  • Con: Can slow site

Key features

Heatmaps Session recordings Surveys Feedback widgets Funnels Form analytics

Plerdy Plerdy

Optimize your website's conversion rate with comprehensive user behavior analytics and SEO tools.

Fair value

Plerdy's pricing for its SERP Checker is quite competitive, with 50 keywords for $8/month being a good entry point for small businesses.

Strengths

  • Pro: Easy to implement and use
  • Pro: Provides detailed insights into user behavior
  • Pro: Combines CRO and SEO tools in one platform
  • Pro: Responsive customer support
  • Pro: Modern and fresh user interface

Weaknesses

  • Con: Can have a learning curve to utilize all features effectively
  • Con: Requires time investment to fully understand customer journeys

Key features

Website Heatmaps (click, scroll, selection) Video Recordings of user sessions SEO tools (keyword tracking, site audits) AI reporting assistant A/B testing capabilities Real-time analytics

Plans and prices: Hotjar vs Plerdy

Plans and prices of Hotjar and Plerdy, as read on each vendor's pricing page. Each plan keeps its own billing unit.
Tool Plans and prices Source
Hotjar
  • Free: Free
  • Growth: $49/mo, billed yearly
  • Pro: Custom pricing
  • Enterprise: Custom pricing
contentsquare.com/pricing read Oct 26, 2026
Plerdy
  • SERP Checker +50 keywords: $8/mo, billed monthly
  • SERP Checker +100 keywords: $11/mo, billed monthly
  • SERP Checker +200 keywords: $19/mo, billed monthly
  • SERP Checker +500 keywords: $39/mo, billed monthly
  • SEO AI Analyzer 1 Report: $5/mo
  • SEO AI Analyzer 10 Reports: $19/mo
  • SEO AI Analyzer 30 Reports: $49/mo
  • SEO AI Analyzer 60 Reports: $89/mo
  • UX AI Analyzer 1 Report: $5/mo
  • UX AI Analyzer 10 Reports: $19/mo
  • UX AI Analyzer 30 Reports: $49/mo
  • UX AI Analyzer 60 Reports: $89/mo
plerdy.com/pricing read Oct 27, 2026

Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on Hotjar pricing and Plerdy pricing.

Key Takeaways

Hotjar

  • Has a free plan

Plerdy

  • Higher user rating: 4.7/5 vs 3.8/5
  • Lower entry price: $5/mo vs $49/mo, billed yearly

What the data shows

On the data below, Hotjar leads on a free plan; Plerdy leads on higher user rating and lower entry price. We do not name an overall winner for this pair.

  • Plerdy has the higher user rating (3.8/5 from 948 reviews for Hotjar, 4.7/5 from 317 reviews for Plerdy).
  • Plerdy has the lower entry price: $5/mo (SEO AI Analyzer 1 Report) against $49/mo, billed yearly (Growth) for Hotjar.
  • Only Hotjar has a free plan.

Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate

Frequently Asked Questions

How do Hotjar and Plerdy compare in 2026?

On the data below, Hotjar leads on a free plan; Plerdy leads on higher user rating and lower entry price. We do not name an overall winner for this pair. Plerdy has the higher user rating (3.8/5 from 948 reviews for Hotjar, 4.7/5 from 317 reviews for Plerdy). Plerdy has the lower entry price: $5/mo (SEO AI Analyzer 1 Report) against $49/mo, billed yearly (Growth) for Hotjar. Only Hotjar has a free plan.

What are Hotjar and Plerdy used for?

Hotjar: Heatmaps and session recordings. Plerdy: Optimize your website's conversion rate with comprehensive user behavior analytics and SEO tools.

What does Hotjar cost vs Plerdy?

Hotjar's cheapest paid plan is Growth at $49/mo, billed yearly; it also has a free plan. Plerdy's cheapest paid plan is SEO AI Analyzer 1 Report at $5/mo. Prices read on the vendors' pricing pages, latest check Oct 27, 2026.

What's the main difference between Hotjar and Plerdy?

Hotjar's main strength: easy to use. Plerdy's main strength: easy to implement and use.

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