HubSpot Marketing vs Pushwoosh: Pricing and Ratings Compared (2026)
Entry prices and free plans as read on each vendor's pricing page, and user ratings as published on review sites, for HubSpot Marketing and Pushwoosh side by side. This page compares data; it is not a hands-on review.
On the data: On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
Short on time? Here's the quick answer
Based on published vendor pricing and features and on public review data, here's who should pick what:
HubSpot Marketing
Marketing automation by HubSpot
Best for you if:
- • You want complete inbound marketing platform
Pushwoosh
Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
Best for you if:
- • You want a fully free tool (HubSpot Marketing requires payment)
| At a Glance | HubSpot Marketing | Pushwoosh |
|---|---|---|
Starts at | Free plan, paid from $20/seat/mo, billed monthly Starter plan | Free 100% free |
Category | Marketing Automation Email Marketing | Marketing Automation SMS Marketing |
Rating | 4.4/5 G2 4.4 · SourceForge 4.6 14,991 reviews | 4.4/5 G2 4.4 · Capterra 4.4 71 reviews |
Free plan | No | Yes |
Watch out for | Onboarding fees for higher tiers | Overage fees for users beyond 1000 |
Choose HubSpot Marketing or Pushwoosh?
Choose HubSpot Marketing if
- You want complete inbound marketing platform
- You want excellent CRM integration
Choose Pushwoosh if
- You want a fully free tool (HubSpot Marketing requires payment)
- You want comprehensive omnichannel support from a single platform
- You want highly precise and flexible user segmentation capabilities
In-Depth Analysis
HubSpot Marketing
Marketing automation by HubSpot
HubSpot Marketing's pricing is generous for small businesses with its robust Free Tools and Starter tier at $20/month.
Watch out
Onboarding fees for higher tiers
Strengths
- Pro: Complete inbound marketing platform
- Pro: Excellent CRM integration
- Pro: Powerful marketing automation
- Pro: Great for content marketing
- Pro: Comprehensive analytics
Weaknesses
- Con: Very expensive, with paid tiers starting at a high price point
- Con: Steep learning curve
- Con: Contracts are inflexible
- Con: Can be overkill for small businesses
- Con: Some features feel basic individually
Key features
Pushwoosh
Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
Pushwoosh's 'Pay-as-you-go' tier is exceptionally generous, offering all platform features for free up to 1000 users.
Watch out
Overage fees for users beyond 1000
Strengths
- Pro: Comprehensive omnichannel support from a single platform
- Pro: Highly precise and flexible user segmentation capabilities
- Pro: Intuitive no-code customer journey builder for automation
- Pro: Robust analytics and A/B/n testing for continuous optimization
- Pro: Strong focus on data security and compliance (ISO 27001, GDPR, OWASP)
Weaknesses
- Con: No specific cons mentioned in the provided text.
Key features
Plans and prices: HubSpot Marketing vs Pushwoosh
| Tool | Plans and prices | Source |
|---|---|---|
| HubSpot Marketing |
| hubspot.com/products/marketing read Nov 1, 2026 |
| Pushwoosh |
| pushwoosh.com/pricing read Nov 1, 2026 |
Prices as read on each vendor's own pricing page on the date shown. Plans are listed per tool and are not matched against the other tool's plans: a plan name or price in one column says nothing about the same row in the other. Details on HubSpot Marketing pricing and Pushwoosh pricing.
Key Takeaways
HubSpot Marketing
- Choose if you want marketing automation by HubSpot
Pushwoosh
- Choose if you want transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging
What the data shows
On the data below the two are close or not directly comparable, so we do not name a winner for this pair.
- User ratings are within 0.2 points (4.4/5 from 14,991 reviews for HubSpot Marketing, 4.4/5 from 71 reviews for Pushwoosh).
- HubSpot Marketing starts at $20/seat/mo, billed monthly; Pushwoosh has no public paid plan price on file.
- Both have a free plan.
Criteria: user rating (only above 20 reviews on both sides, gap of 0.2 or more), entry price (only on the same billing basis), free plan. How we rate
What Users Say
HubSpot Marketing Reviews
Almost all of a marketer’s tasks are in one window, whereas before you had to check campaign results in different windows, today you can save a lot of time on analysis.
Frequently Asked Questions
How do HubSpot Marketing and Pushwoosh compare in 2026?
On the data below the two are close or not directly comparable, so we do not name a winner for this pair. User ratings are within 0.2 points (4.4/5 from 14,991 reviews for HubSpot Marketing, 4.4/5 from 71 reviews for Pushwoosh). HubSpot Marketing starts at $20/seat/mo, billed monthly; Pushwoosh has no public paid plan price on file. Both have a free plan.
What are HubSpot Marketing and Pushwoosh used for?
HubSpot Marketing: Marketing automation by HubSpot. Pushwoosh: Transform customer data into high-converting campaigns with advanced segmentation and omnichannel messaging.
What does HubSpot Marketing cost vs Pushwoosh?
HubSpot Marketing's cheapest paid plan is Starter at $20/seat/mo, billed monthly. Pushwoosh is free. Prices read on the vendors' pricing pages, latest check Nov 1, 2026.
What's the main difference between HubSpot Marketing and Pushwoosh?
HubSpot Marketing's main strength: complete inbound marketing platform. Pushwoosh's main strength: comprehensive omnichannel support from a single platform.